if-., r >■ . ■•■ 



M 



The Florists' Review 





Apbil 27, 1916. 



WHY NOT USE CHOICE STOCK? 



WE CAN SUPPLY IT FOR 



TODB WEDD18 



A BIG CUT 



of Russell, Ophelia, Sunburst, Double White Killarney, 

 Killarney Brilliant, Pink Killarney, Richmond, Milady 

 and Ward Roses to offer, in addition to heavy supplies of Carnations, Sweet Peas, Callas, 

 Galax, Asparagus Sprengeri, Adiantum, as well as other seasonable stock and Greens. 



Also a large supply of our famous Blue Ribbon Valley, which is recognized by 

 city buyers to be the best Valley on the Chicago market. Order some and be convinced. 



You can increase your profits and business 

 by sending all your orders direct to 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



J.A.BUOLONG 



184 N*rth WabMh Av«nu«, CHICAQO 



CUT FLOWERS 



ROSES. VALLEY aid WHOLESALE 

 A SpeoialtT BROWER if 



PRICES 



AS 



LOW 



AS 



OTHERS 



MT" SHIPPING ORDERS GIVEN CAREFUL ATTENTION -^m 

 W« are ia tfaify tMKh with Mrket cMditiMS ni wha • DECUNC tikes place yMi caa rely apaa aiders scat US receiviaf SUCH BENEFIT 





Meation The R<>t1pw when yon write. 



duplicated. Everyone anticipated there 

 would be more than enough roses to 

 meet the demand and a corresponding 

 shortage of carnations. Not so, how- 

 ever. Boses, though in abundant sup- 

 JI7, cleared in almost every instance, 

 i^ard, Ophelia and Richmond were far 

 liort of the demand. When the sup- 

 ply of sweet peas for corsages proved 

 unequal to tlie emergency, everyone 

 seemed to want Mrs. Aaron Ward 

 roses. Under this heavy demand, the 

 supply of Wards was soon exhausted. 

 Ophelia was next brought into requisi- 

 tion, then Sunburst. Milady, Hoosier 

 Beauty and Killarney Brilliant enjoyed 

 a heavy run. Killarney and White 

 Killarney were in larger supply than 

 other varieties, but experienced the 

 least demand. Russell was abundant, 

 but cleared everywhere, as it was gen- 

 erally substituted for medium length 

 Beauties, of which there were but a 

 few. 



Fearing a great shortage in the sup- 

 ply of carnations, wholesalers had been 

 advising the use of other stock. As a 

 result, carnations, though only in mod- 

 erate supply, were plentiful enough to 

 fill orders. Splits again were strongly 

 in evidence, fully twenty per ' cent of 

 the receipts falling in that class. With 

 reference to the trend of the demand, 

 the red varieties exhibited the greatest 

 activity. 



It is quite probable that sweet peas 

 enjoyed the heaviest demand of any 

 one item in the market. This is partly 

 attributable to the rapidly growing cus- 

 tom of wearing corsages in the Easter 

 parades and partly to the fact that 

 violets were in such poor condition that 

 most wholesalers suggested the use of 

 sweet peas in their stead. So great 

 was the demand that long before the 



The Right Idea to Push- 



Wear your mother's favorite flower. 



For mother's inemory- 

 A flower white. 



For mothers living- 

 One that's bright. 



Remember the Carnation supply 

 is limited, don't push them. 



KatabUsbed 188S 



Inoorporat«<l 180S 



Kennicott Bros. Co. 



WHOLESALE COMMISSION FLORISTS 

 163-5 Nortk Wabacli AT«na«» Ckicago, Illinois 



Mention The Berlew when yon write. 



local trade was satisfied, there was not 

 a pea to be found on the market. 



The supply of valley was exhausted 

 quite early in the rush, and as for 

 cattleyas, they were not to be had at 

 any price. 



Of Easter lilies, the supply was tre- 

 mendous, especially of cheap and short- 

 stemmed stock. But they moved in no 

 uncertain manner. Every retailer 



bought a large number of plants, while 

 department and even grocery stores 

 took a hand in the general distribution. 

 So successful were their combined ef- 

 forts that almost every window in the 

 better districts of the city was re- 

 splendent with plants Easter morning. 

 In spite of this, however, Easter lilies 

 did not quite clear. Callas experienced 

 a heavy demand April 19 for use on 



