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38 



The Florists' Review 





Apbil 27, 1916. 



sufficient to consume much that re- 

 mained. Prices were excellent. 



The sweet pea undoubtedly was the 

 leading Easter flower. The supply of 

 peas was nowhere equal to the demand. 

 This is due partly to the fact that it 

 is well-nigh impossible to produce 

 enough sweet peas for a late Easter, 

 when violets are out of the running, 

 and partly to the fact that the growers 

 of these dainty flowers had not made 

 the most of their opportunity. The 

 timing was bad. The height of the 

 sweet pea crop passed with many grow- 

 ers three weeks ago. This means that 

 they not only did not have so many 

 flowers as they could have had, but 

 also that these flowers graded lower. 

 In other words, they were less valu- 

 able. Considering these conditions, 

 sweet peas brought high prices, rang- 

 ing from 65 cents all the way up to 

 $2 per hundred. A few brought more. 

 The lower grades of peas were flowers 

 that nobody but the street men would 

 look at the week before. 



The other corsage flowers shared to a 

 lesser extent the popularity of the 

 sweet pea. Orchids were so extremely 

 scarce that they shot up from 75 cents 

 on advance orders to $1 each on all or- 

 ders received after the middle of the 

 week. Even at this record price there 

 were not enough of them. Valley 

 brought $4, $5 and $6 per hundred. The 

 first price was on poor stock; the sec- 

 ond on advance orders; the last on late 

 orders and especially fine spikes. While 

 the supply of valley was larger than ex- 

 pected, it was at times insufficient. 

 Violets were only satisfactory where 

 special arrangements were made for 

 rushing them through from Ehinebeck, 

 P, D, Q. Otherwise the New York 

 doubles were unsatisfactory. Local vio- 

 lets were rather well over. All this 

 helped the sweet peas. The price on 

 violets was from $10 per thousand down. 

 Gardenias were plentiful, good and pop- 

 ular. The prices on them ranged from 

 $1.25 to $3 per dozen. 



Carnations were in fair supply and in 

 toll-loll demand. That means that there 

 was no special life in it. Eeally good 

 Mrs. C. W. Ward and whites brought 

 from $4 to $5 per hundred, and extra 

 special selects $6. But there were lots 

 and lots of carnations sold at from $2 

 to $3 and it took selling to sell them. 



Hoses were, in point of value, the 

 most important cut flowers at Easter. 

 Particularly fine Hadley and Mrs. 

 Charles Kussell brought from $25 to $30 

 per hundred, but I have some doubt 

 whether this phraseology be not mis- 

 leading, for it was not easy to find 

 many Mrs. Charles Russell or Hadley 

 roses worth that much. Still, a few 

 brought it, but few compared with the 

 thousands and thousands of Killarney 

 roses, their sisters, their cousins and 

 their aunts, which brought from $3 to 

 $8 per hundred. A few hundreds of 

 this family brought $10, $12 and, it is 

 said, even $15. Ophelia and Sunburst 

 were popular at from $12 down, mostly 

 down, while dear little Mrs. Aaron 

 Ward soared as high as $10, thanks to 

 her swell cori^ge company. There 

 were white roses left over and some 

 others, but, considering the number, 

 not so many. The weak points in the 

 cut flower market were Easter lilies at 

 from $8 to $10; callas at from $2 per 

 dozen and down, down, down — nobody 

 ever saw so many callas; yellow daisies, 

 white daisies, mignonette and, most 

 surprising of all, snapdragons ware 



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To Keep Flowers Fresh! 



Keep your cut flowers fresh until they are sold 

 and you will wipe out a big loss in your business. It 

 all rests with the proper preserving which in turn 

 depends upon the correct method of refrigeration. 



If you want to minimize your loss through 

 withered, unsalable goods— practically wipe it out- 

 get a 



McCray Florists' 

 Refrigerator 



The McCray preserves your goods in an even temperature all the 

 time and keeps them fresh, cool and salable. The McCray System is 

 scientific and is the best method for keeping cut flowers. 



The McCray with its handsome doors and sides of beautiful 

 plate glass provides for attractive display. Its inviting arrangement 

 helps sell goods. The linings come in either beveled plate mirror or 

 white enamel. The compartments vary in dimensions to allow for 

 the different length stems. The wood designing may be had in any 

 finish to conform with your store decoration. 



Send for These Catalogs 



No. 7i—For FUyriats 



No. 92— For Reaideneea 



McCRAY REFRIGERATOR COMPANY 



688 Uke Street Kendallville, Ind. 



Chicago, 1000 So. Michigan Ave. New York 7-9 W. 30th St. 



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