

40 



The Florists^ Review 



■ " ?"-•• 



Apeil 27. 1910. 



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I 



MOTHERS' DAY CARD I 



PRICES 



100 for $0.60 200 for $1.00 



500 for 2.00 1000 for 8.60 



Terms : Postpaid. Cash with order 



SPECIAL 



100 Mothers' Day Cards and 1 Card Cabinet, $1.00 

 400 Mothers' Day Cards and 1 Card Cabinet, 2.00 



THE JOHN HENRY CO. | 



LANSING. MICHIGAN E 



s 



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M«ntlon The ReTlew when yon write. 



flower market report without mention- 

 ing Beauties. The best brought $6 per 

 dozen; a few went higher; the shorts 

 $3 to $4 per hundred, and they were 

 short indeed. In fact, it may truly be 

 said that Beauties were in rather short 

 supply. There T|?ere few mediums. The 

 last of the lilac was in for Easter. It 

 was hardly up to the mark, but welcome 

 at $1 per bunch. The first peonies, 

 pink and white, and gladioli, in three 

 colors, have followed the~ southern daf- 

 fodils from the south. 



Easter in the Retail Stores. 



The aim of every retailer at Easter 

 is to clean out, or, to describe it more 

 accurately, to buy all the stock he 

 dare and sell it. To this laudable end 

 every nerve is strained. A trip around 

 the retail stores shows that this ambi- 

 tion was more nearly attained this Eas- 

 ter than usual. It was a pleasure to 

 see the eagerness with which empty 

 spaces that had been piled high with 

 bloomers were pointed out by the smil- 

 ing chiefs. Plants sold well, but they 

 did not do this unaided. Lovely bas- 

 kets, soft ribbon, bewitching combina- 

 tions and energetic salesmen helped 

 materially. In some cases the doors 

 were closed perforce, to check the on- 

 rush of customers, flower hungry, the 

 proprietors said. In other cases hurry- 

 up calls for vans of plants and boxes of 

 cut flowers made it possible to keep 

 the doors open, I was told, with no less 

 pride. In every case everybody d^d his 

 best and everybody reaped a harvest. 

 Whether it was an erica in its blue 

 basket, with ribbon of Alice blue, or 

 the big combination pan with its swell 

 azalea center, mattered little in the 

 general result. Each found a friend. 



Phil. 



J. D. Eisele states that the conges- 

 tion of orders this spring is the worst 

 in the history of the house of Dreer. 

 The entire staff is working industri- 

 ously to keep abreast of the flood, but 

 it has been impossible to keep orders 

 from accumulating. 



COIiUldBUS, O. 



The Market. 



Trade here for Easter was the heav- 

 iest ever. An enormous quantity of 



PORCH BOXES! 



NOW IS THE 

 TIME TO S^LL 



WK mAVK THKM In any size you reauire; at the same time the price is the lowest 

 ever offered. Our boxes are made very atrons; and durable. Oreat care is taken in 

 every detail. If you are in the market for PORCH BOZSS, no matter what the size 

 may be, we earnestly solicit a trial order. We are positive wq can give you the best 

 value, both in quality and price. ' 



L 



PRICI: 38c p«r running foot— any sizo 



THE HOUSE OF MERIT! 



JOS. G. NEIDINGER CO. riorbts' Supplies 



1309-11 N. 2d St., PHILADELPHIA. PA. 



MentloD Th» Rgrlew when yop writ* 



