70 



The Fbrists^ Review 



April 27, 191«. 



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Pacific Coast Department 



LOS ANGELES. 



The Market. 



"Writing on the eve of Easter, it is 

 not possible to give any exact data as 

 to the Easter business. Early in the 

 week everybody looked blue. There 

 were no orders coming in and lilies by 

 the thousand were stocking up, too 

 early, of course, to be of any good use. 

 Hardly any other plants were in the 

 market, a i'ew roses and some excellent 

 spirfcas and hydrangeas alone filling the 

 bill. The last day or two orders have 

 come in more lively and prospects look 

 a little better. Out-of-town shipping 

 business has been fine, but Easter came 

 too late this year for it to be heavy. 

 Spanish irises are in and sell well, and 

 these, with a few late tulips and trito- 

 nias, constitute what is left of the 

 Dutch bulbous stock. Cut lilies are 

 plentiful and good. There is an abun- 

 dance of all kinds of greens. 



Various Notes. 



One of the finest pieces of work re- 

 cently carried out here was a casket 

 cover by C. Lewis, of the Freeman- 

 Lewis Co. It consisted of lily of the 

 valley, white roses and orchids. A new 

 delivery car has been put on by this 

 firm. Mr. Lewis intends to take a trip 

 east as soon as he severs his connec- 

 tion with the firm, probably around 

 May 1. 



Tom Wright, of Wright's Flower 

 Shop, said he never had his lilies so 

 well timed for Easter as this year, and 

 they surely were an extremely fine lot 

 o*" plants. The cut flower stock, too, 

 Wds in excellent order. 



Walter Garbett, of the California Cut 

 Flower & Evergreen Co., left April 13 

 for a business trip that will embrace 

 the north, rtiiddle west and east. He 

 intended to visit the principal cities en 

 route and expected to be gone two 



nths. 



'"^"^harles J. Muller has purchased the 

 Eoserie from E. Woelfel. By this deal 

 Mr. Muller returns to his old business 

 and no doubt will meet many of his 

 old customers. His brother, who was 

 formerly associated with him on South 

 Broadwav, will be with him in the new 

 location ' at 328 West Twenty-third 

 street. 



The L. A. Floral Co. reports the ship- 

 ping, business to out-of-town points bet- 

 ter than the city trade. The reason 

 for this probably is that many growers 

 of local repute try to time their stock 

 for Easter and peddle it locally rather 

 than ship to wholesalers. The out-of- 

 town customer evidently prefers to deal 

 where he can be assured of service. 



C. Gutting, of the Superior Nursery, 

 has had rather a serious relapse and 

 has been more or less confined in his 

 business operations. He evidently has 

 not lost hope, as he has purchased a 

 new Overland car with which to cover 

 the territory. 



Tassano Bros, are handling the sur- 

 plus stock grown in the greenhouses at 

 Gardena, which are owned by Thomas 

 Wright. 



A free flower show was held in Glen- 

 dale April 20, 21 and 22, with a fine at- 

 tendance every day. A number of 



We are much pleased with the 

 results ef our plant advertisements 

 in The Review ; orders have come 

 in freely and from a wide range of 

 territory. 



Germain Seed &: Plant Co. 



fe°! A?^*^o^?' By M. L. Germain, Pres. 



reb. 25, I'.tU). 



women interested themselves in the 

 show and are to be congratulated on 

 the results of their efforts. Roses were 

 shown in large quantities; also many 

 of the better known annuals and peren- 

 nials. The Germain Seed & Plant Co., 

 of Los Angeles, had the center of the 

 tent and staged an attractive group of 

 foliage plants and a few pot roses. The 

 wild flower exhibits from the school 

 children were fine. Theodore Payne 

 and H. E. Eichards were judges. 



Darling's Flower Shop has opened a 

 store in the Hayward hotel building. 

 Mr. Darling has surely turned on the 

 white lights and has carried out several 

 original ideas there which can hardly 

 fail to bring success. 



"Easter plants from Sawtelle to Ar- 

 macost & Co.," was the legend on a 

 large uncovered truck used to deliver 

 this well known concern 's stock, the let- 

 ters being about two feet high. 



H. W. Turner had a splendid rose cut 

 for Easter, Mrs. Geo. Shawyer and 

 Prima Donna being especially good. 

 Among the newer roses, Dora is mag- 

 nificent and looks as if it might be a 

 good outdoor rose. 



J. McLellan, of San Francisco, was a 

 visitor last week. 



At the Nurserymen's Exchange meet- 

 ing, held in the store of the Germain 

 Seed & Plant Co., the question of quar- 



antine and other inspection matters 

 were taken up, with a view to taking 

 some definite action in the nature of a 

 test case to resolve the constitutional- 

 ity of some of the laws' on the subject. 



Mrs. B. P. Garrett, of Eagle Eock, is 

 sending in excellent Spanish irises, 

 some of the deeper blue types being es- 

 pecially good. 



R. Fisher, of Santa Ana, has decided 

 to offer his beautiful new lavender f ree- 

 sia to the trade this summer, and it 

 will be noted that only one kind will 

 be offered. Mr. Fisher is determined to 

 keep up his policy of thoroughly prov- 

 ing up his novelties before sending 

 them out, and not to send out anything 

 in mixture. H. E. Eichards. 



SAN FRANCISCO. 



The Market. 



Much energy was put into the prepa- 

 rations for Easter, and at this date, two 

 days before the holiday, there is every 

 indication that the week's business will 

 be a record-breaker for the local trade. 

 Conditions are all that can be desired. 

 There is an abundance of stock of prime 

 quality, but no overproduction. The 

 warm weather early in the month 

 brought out many flowers that otherwise 

 would have been on the market for 

 Easter and, with the last two weeks of 

 cool weather holding back other stock, 

 some seasonables are a little scarce. 

 Flowering plants are a bigger feature 

 than ever in the holiday offerings. Roses 

 form such an important part of the 

 downtown displays that they almost 

 eclipse the lilies. 



The supply of lilies is not so great as 

 it would have been two weeks earlier, 



NEW CROP OF CARNATIONS 



S. NURATA & CO. 



751 South Broadway, 



LOS ANGELES, CAL. 



OLDEST AND NOST EXPERIENCED SHIPPERS IN SOUTHERN CAUFORNIA 



Mention The RgTlew when yon wrlt«. 



HERE ARE THE PLANTS YOU NEED NOW 



100 1000 100 1000 



Straptosolen Jamesonll t2.60 $20.00 Fablana Imbrlcata, beautiful 



heath -like shrub, pure white 



flowers 13.00 . $26.00 



Q. »• Hallotropaa, purple 2.00 15.00 



^-^ Liarustrum Nspalsns* (Nepal 

 Libonla Floribunda 2.00 15.00 Privet), well rooted 5.00 



Cyclamen, all separate colors, 

 raised from best English and 

 American seed 4.00 



ALL WKLL ROOTED STOCK 



GERMAIN SEED & PLANT CO., 32s szg^sso s«. mr St.. Los Angeles, Ctl. 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 

 LONG DISTANCE SHIPPING A SPECIALTY) 



PIERSONI, 2-inch $20.00 per 1000 



407 Los Angeles St., Los Angeles, Cal. 



