

20 



Florists^ Review 



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Mat 4, 1916. 



MILWAXTEEE. 



The Market. 



The market held up exceptionally well 

 last week. The supply of stock was not 

 large enough to create a surplus and 

 carnations were sufficiently scarce to 

 keep the price between $4 and $5 per 

 hundred for good stock. Boses were 

 plentiful and in fine shape. Sales were 

 brisk and the cut moved readily. 

 Bulbous stock still is with us, although 

 it is deteriorating rapidly. The move- 

 ment of this class of stock still cuts 

 quite a figure in the market. Violets 

 are gone, but there is a good supply of 

 sweet peas, which are in fine condition 

 and selling well. 



Valley is not plentiful, but the cut is 

 large enough to supply the demand. 

 Greens are moving exceedingly well and 

 some difficulty is experienced in taking 

 care of all orders in this line. 



The outlook for Mothers' day is 

 bright, despite the shortage of carna- 

 tions that is already felt. It is hard 

 to understand ,iust why people want 

 nothing but carnations, because other 

 stock of the right color is just as appro- 

 priate. The trade will have to use 

 other stock in many cases, but should 

 try to educate the public to the fact 

 that it is not the kind of flower but the 

 color of the flower that makes- the gift 

 appropriate. 



Some inquiries have been received 

 for plants for that occasion, and this 

 shows a healthy trend in sales, almost 

 insuring a perpetually increasing de- 

 mand for stock for this day. 



Various Notes. 



The Bacine Floral Co. inaugurated a 

 novel display in its window recently. 

 A live model showing fancy gowns and 

 parasols, with bouquets and corsages to 

 match, was the center of attraction and 

 created much favorable comment. This 

 concern reports that it had a fine Easter 

 business and that there has been little 

 falling off in trade since then. 



The Flower Shop is putting in a new 

 basement at the store at 611 Main 

 street, Bacine, Wis. This will greatly 

 add to the facilities for handling the 

 business and will be invaluable at holi- 

 day times, when large plant orders have 

 to be handled quickly. Business has 

 been exceptionally good and the pro- 

 prietor is well satisfied with the sea- 

 son so far. H. J. S. 



NEWABK, N. J. 



The Market, 



Business in Newark and vicinity 

 slackened somewhat last week, but that 

 was to be expected after the big holi- 

 day business. There was no slump, 

 however, and business is on a good 

 foundation. 



Memorial day is the next big event. 

 This does not help the florists in the 

 center of the city as much as those 

 near the cemeteries, where many have 

 contracts for keeping graves decorated 

 throughout the season. They now are 

 doing the first work of the season along 

 that line, thousands of pansies already 

 having been planted. There has been 

 a growing demand during the last few 

 weeks for hardy rose bushes, potted 

 hydrangeas, rhododendrons, azaleas, 

 spiraeas, marguerites, etc. There has 

 been a flood of pansy plants coming 

 into the market and they have met au 

 actiye demand. 



The demand for seeds has increased 

 greatly during the last two weeks, and 

 with the coming of more settled 

 weather there will be a still greater 

 demand. 



Various Notes. . 



H. A. Strobell is selling many win- 

 dow boxes at the present time. The 

 demand is caused by the celebration of 

 the two hundred and fiftieth anniver- 

 sary of the founding of Newark. 

 Thousands of people are visiting the 

 city to witness the many events 

 planned, and the people were asked to 

 beautify their places for the occasion. 



George W. Harvey, of Bahway, re- 

 ports an excellent Easter and now is 

 preparing for Memorial day. 



August C. Begerow had his store 

 front decorated for the opening of 

 Newark's anniversary celebration. The 

 colors were orange and black, the cele- 

 bration colors. 



Davies & Davis, wholesale growers 

 at Central avenue and Grove street. 

 East Orange, have been getting their 

 bedding stock in shape for the season. 

 They are transplanting their mum cut- 

 tings and have a fine lot of geraniums 

 for the Memorial day trade. 



C. J. Connolly states that business is 

 in a healthy condition. 



Henry Hornecker, of East Orange, 

 says this year's Easter trade was the 

 best he ever had. 



F. A. Kuehn has been busy with 

 decorations in the cemetery opposite his 

 place of business. He ha^i a fine lot 

 of geraniums and other bedding plants 

 coming on. 



Ernest Badany reports his Easter 

 trade was better than expected. Ceme- 

 tery work now is in full swing. 



There was a unique display in the 

 window of George Penek's flower store 

 last week. It was a potted red ram- 

 bler rose trained into the shape of a 

 ship by' means of small bamboo rods. 

 The hull was made of green crepe 

 paper, which hid the lower part of the 

 bush, the pot, etc. At both stem and 

 stern of the ship were small American 

 flags. The ship was between three and 

 four feet long. E. B. M. 



USINQEB'S UTTERANCES. 



The H. Weber & Sons Co., of Fair- 

 mont, W. Va., reports a large sale of 

 seeds. Funeral work and cut flower 

 sales are keeping all hands busy. . 



J. L. Watts & Co., of Morgantown, 

 W. Va., are busy with outdoor planting. 



Judicious advertising is the reason 

 given by A. H. Sherman, of Warren, 

 O., for his increased business. 



A retail store has been opened in the 

 Phoenix hotel building, of Corry, Pa., 

 by A. W. Warren. 



Demlng, N. M. — Mrs. Bura Bliss 

 Knowles has started a florists' busi- 

 ness, despite the Mexicans a few miles 

 to the south, the Indians, the alkali 

 dust and other pleasant things. 



New Orleans, La. — It is reported that 

 the partnership of A. Verlinde and M. 

 Vander Eecken, who have conducted a 

 florists' business at Castiglione and 

 Bosiere streets, is to be dissolved. 



New Orleans, La. — A check for sev- 

 eral hundred dollars will be sent the 

 Louisiana Anti-Tuberculosis League by 

 the New Orleans Horticultural Society. 

 The money represents part of the pro- 

 ceeds of the recent flower show given 

 by the society at the Athenaeum, of 

 which the league was a beneficiary. 

 Henry Scheuermann, C. B. Panter and 

 P. A. Chopin were the men responsible 

 for the sucess of the event. 



Oklahoma City, Okla.— The Easter 

 business of Furrow & Co. was excellent, 

 averaging about fifty per cent better 

 than that of last year. Lilies and hy- 

 drangeas easily took the lead in flow- 

 ering plants. Baskets of plants rang- 

 ing from $5 to $10 each in price sold 

 quickly. The cut flower business, as a 

 whole, was better than the plant trade, 

 and by noon April 23 practically every- 

 thing was sold. Special boxes of cut 

 flowers at $3.50 to $10 were a great 

 success and corsages were more popular 

 than ever. 



Shreveport, La. — B. L. Stringfellow 

 is interested in large market gardens 

 near Crichton and Mooringsport, La. 



Alvin, Tex. — The prospect is for the 

 largest and finest crop of cape jasmine 

 buds ever shipped for Memorial day. 



Atlanta, Ga. — J. P. Matthiessen, at 

 one time connected with the Atlanta 

 Commission Florists Co. and the Ponce 

 de Leon Floral Co., has retired from 

 the business. 



Houston, Tex. — An impatient land- 

 lord recently filed a suit for $950 

 against the Forestdale Flower Shop 

 and has asked the court to appoint a 

 receiver for the business. An injunc- 

 tion also was asked restraining the re- 

 moval of fixtures and other assets upon 

 which the plaintiff claims a landlord's 

 lien. 



Portsmouth, Va. — The authorities re- 

 cently had a spasm of blue law en- 

 forcement and the W. P. Cotton Floral 

 Co. was brought into court charged 

 with the violation of the Sunday labor 

 laws; that is, keeping open Sundays. 

 The judge decided that flowers do not 

 come under the head of necessities and, 

 for that reason, the sale of flowers on 

 Sundays should be prohibited. Cigars, 

 soda water and drugs, however, may be 

 sold on the Sabbath, but not candy or 

 magazines. Ice cream can only be sold 

 when it is a portion of a drink served 

 at the fountain. Portsmouth's Sunday 

 laws are a liberal education. 



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