Mat 4, 1916.- 



The Florists' Review 



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THE ABNOLD ESTABLISHMENT. 



The accompanying illustration shows 

 the wholesale cut flower store of D. C. 

 Arnold & Co., Inc., at 112 West Twenty- 

 eight street. New York, as well as Man- 

 ager William O 'Sullivan and others of 

 the force of salesmen. D. C. Arnold is 

 president of the concern and Henry 

 Thomas secretary and treasurer. The 

 company has conducted a wholesale 

 business in New York for four years. 

 At Babylon, Long Island, it has a 

 range that will total 130,000 square 

 feet of glass when the two new houses 

 are completed. 



Carnations are the specialty of this 

 house, which has introduced the popular 

 variety, Mrs. Arnold, and shortly will 

 offer a new red seedling of merit, still 

 unnamed. Henry Thomas, the secre- 

 tary, who is spending some weeks at 

 Saranac Lake, is rapidly recovering his 

 health and shortly will return to the 

 city and his duties in the wholesale 

 department. J. Austin Shaw. 



NEW YOBK 



The Market. 



Recessions in cut flower prices were 

 inevitable April 29, for,, notwithstanding 

 those seven inches of snow at Boston 

 and vicinity, New York reveled in a 

 summer temperature. The week follow- 

 ing Easter was as dull as usual, and 

 prices slowly sagged until its close. 

 With a continuance of the warmth and 

 sunshine, the present week will see a 

 flood of roses and carnations. Prices 

 now average about one-half of the 

 Easter quotations; in fact, they are so 

 reasonable that they appeal to the 

 heavy purchasers for the chain and de- 

 partment stores, and through these out- 

 lets the clean-up April 29 was gener- 

 ally satisfactory. 



Some stock sold far below its true 

 value. The southern lilac is here, of 

 excellent quality. American Beauties 

 are abundant. The best brought only 

 $25 per hundred April 29 and, in quan- 

 tities, as low as $15 was quoted. The 

 best Hadley roses have receded in price 

 to $35 per hundred and Prima Donna, 

 Ophelia and the other specialties have 

 acted in like manner. Cecile Brunner 

 is not overabundant and maintains its 

 popularity. Mock at its best makes a 

 splendid center for florists' windows. 

 The short-stemmed roses of almost all 

 kinds sold as low as $10 per thousand. 

 Even lower prices are expected before 

 the week is over. 



There is a large supply of carnations. 

 Prices have been maintained wonder- 

 fully, a tribute to the ability of the 

 carnation growers in this section. The 

 best of the novelties, a few, sold at $4 

 per hundred April 29, but $3 was the 

 average top price for these, and $2 

 was the bottom for the day. Undoubt- 

 edly there will be many for sale Satur- 

 day at $10 per thousand. 



Longiflorum lilies are more than abun- 

 dant and only the long-stemmed selects 

 sell for 8 cents; 3 to 5 cents would be a 

 fair average. Since Easter many lilies 

 have been used in wedding decorations. 

 Gardenias are on the street again, a sea- 

 son 's shameful ending for this beautiful 

 and once favorite flower. One could 

 obtain any number of them at $5 per 

 hundred. Valley certainly won the 

 crown for advance at Easter. The price 

 jumped to $8 and $10 per hundred, and 

 some say even higher. At any rate, it 

 was the Bethlehem Steel of the Easter 



Store of D. C. Araoid & G>., New York, and Part of tlie Staff. 



market. Now the quotation is $4 to $5 

 and by Saturday the best probably will 

 be selling at $3 to $4. 



Cattleyas still are independent. Qood 

 gigas brought 75 cents to $1. The 

 flower shows are given as the cause of 

 the orchid shortage and high prices. 

 It is said $2 will be the high-water 

 mark for many a year to come. Violets 

 are arriving in limited quantities. This 

 week will probably end them for th« 

 season. Tulips are numerous and up to 

 the high grade of the year. Daffodils, 

 southern gladioli and lilacs are abun- 

 dant. The market carries a great vari- 

 ety of spring flowers, such as pansies, 

 daisies, sweet peas, Spanish iris, mignon- 

 ette, callas, calendulas and forget-me- 

 nots. There are a few f reesias and flow- 

 ering plants — the aftermath of Easter. 



Mothers' day should, if properly ad- 

 vertised, bring a big day to New York, 

 as it will to the smaller towns and 

 cities. 



Various Notes. 



May 9 is the date of the next meeting 

 of the New York Florists' Club. The 

 essay committee's chairman promises a 

 lecture, and there will be exhibits, re- 

 freshments and interesting details of 

 the New York flower show. 



The great business men's parade May 

 13 will have representatives from every 

 trade in line. And it is said there will 

 be a good squad representing all depart- 

 ments of the florists' business. 



Lilac has been arriving from the 

 south for a week at the headquarters 

 of the Kervan Co., the New York Flo- 

 rists' Supply Co. and N. Lecakes. The 

 quality of the stock is excellent and 

 the shipments are rapidly absorbed. 



L. B. Coddington, of Murray Hill, has 

 been suffering for some weeks from an 

 attack of the measles and H. E. Fro- 

 ment, who handles the output from Mr. 

 Coddington 's houses, has had a siege of 

 the grip.- 



W. M. Bishop, of Badgley & Bishop, 

 Inc., received a call from the stork 

 April 27, when a fine young wholesale 

 florist was left at his door. 



The Brooklyn Wholesale Market, Jo- 

 seph Levy, proprietor, has given up its 

 branch and has concentrated at the old 

 stand at Fulton street and Red Hook 

 lane. 



Phillips' new store at 352 Flatbush 

 avenue, Brooklyn, is a beauty. William 



Phillips says the new icebox installed 

 cost them more than $800. The entire 

 store is handsomely decorated. J. V. 

 Phillips; the veteran, is in charge. 

 "The best Easter business in thirty 

 years," was his verdict, and the ver- 

 dict of most of the prominent Brooklyn 

 florists. 



The Loretz Flower Shop, at the cor- 

 ner of Flatbush avenue and DeaA street, 

 Brooklyn, where Mrs. Loretz is in 

 charge, reports a splendid Easter, far 

 ahead of expectations. Everything was 

 sold and George Scott, of Flatbush, was 

 called on for an extra load of plants 

 late Easter evening. 



The MacNiff plant auctions draw 

 large numbers of buyers. The weather 

 has been ideal for planting; nurserymen 

 have been especially, fortunate. The 

 delay of spring has been worth a great 

 deal to the nursery business here and 

 everywhere in the east. 



Charles Millang's branch store did a 

 remarkable Easter business. Now bed- 

 ding plants have the call. Mr. Millang 

 says he will keep his branch open until 

 the good old summer time arrives. 



S. Woodrow was busy all of last week 

 in Jersey, completing a landscape con- 

 tract. He has many jobs booked for 

 the season. 



Goldstein & Futterman were greatly 

 pleased with their Easter business. 



M. A. Bowe's new store is elegantly 

 fitted up, the mirror effect being espe- 

 cially attractive. The location, 332 

 Fifth avenue, close to Thirty-third 

 street, is excellent. 



William Kessler reports the best East- 

 er since he began business. 



A. M. Henshaw opened his new store 

 at 127 West Twenty-eighth street May 

 1. One can hardly recognize the old 

 store, which formerly was occupied by 

 Cotsonas & Co. 



Joseph Fenrich and family are al- 

 ready at their country home near As- 

 bury Park, N. J., for the summer. Mr. 

 Fenrith will continue business at the 

 old stand, 51 West Twenty-eighth street. 

 His store will be refitted and redeco- 

 rated. J. Austin Shaw. 



The Horticultural Society of New 

 York will hold its annual spring exhibi- 

 tion May 13 and 14, at the Museum 

 building in the New York Botanical 

 Garden, Bronx Park. Prizes are offered 



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