26 



The Florists^ Review 



May 4, 1916. 



WHY NOT USE CHOICE STOCK? 



WE CAN SUPPLY IT FO 



n 



Ami} PUT ^^ Russell, Ophelia, Sunburst, Double White Klllarney, 

 DIU WVI Klllarney Brilliant, Pink Klllarney, Richmond, Milady 



and Ward Roses to offer, in addition to heavy supplies of Carnations, Sweet Peas, Callas, 

 Galax, Asparagus Sprengeri, Adiantum, as well as other seasonable stock and Greens. 



Also a large supply of our famous Blue Ribbon Valley, which is recognized by 

 city buyers to be the best Valley on the Chicago market. Order some and be convinced. 



You can increase your profits and business 

 by sending all your orders direct to 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



J.A.BDDLONG 



184 North Wabash Avenua, CHICAGO 

 ROSES, VALLEY aid wuniEBAic 



CARNATIONS BDnwPR^i 



A Specialty bnUWCH IT 



CUT FLOWERS 



PRICES 



AS 



LOW 



AS 

 OTHERS 



■r^ SHIPPING ORDERS GIVEN CAREFUL ATTENTION 'VS 

 We are in daily ttach witk maiiet OMditidas aid wliea a DEaiNE taites place yoa caa rdy apaa aiden seat US receiviaf SUCH BENEFIT 



Mention Tlie Rpview when you write. 



flower buying public. Everyone wants 

 iBweet peas and so, though the supply is 

 large, more could be used. So great has 

 been the clamor for valley, and so short 

 the supply, that growers have been put 

 to it to satisfy the demand. The result 

 is, there is enough valley to go around, 

 but much of it is far too green. The 

 number of Easter lilies is almost un- 

 limited and a buyer, providing he yill 

 undertake to purchase a quantity, can 

 name his own price. And even this ex- 

 treme measure does not serve to clear 

 them. Good daisies move well, but there 

 is little chance for any other kind. 

 Snapdragons of first quality are prov- 

 ing unusually good property. Pansies 

 and calendulas, too, move in a satis- 

 factory manner. Bulbous stock is tot- 

 tering on the brink, and both in quality 

 and demand ceases to be a feature. 

 Cattleyas still are almost unobtainable 

 and prices range accordingly high. 



May 1 was ushered in with rain and 

 cold. Usually at this time of the year 

 there is an abundance of outdoor stock 

 on the market. This year, owing to the 

 continued cold weather, the season is 

 at least three weeks behind. The re- 

 ceipts of white lilac are erratic in the 

 extreme, and purple is far from plenti- 

 ful. The supply of gladioli, too, is 

 sporadic. 



While all green goods are moving 

 well, adiantum leads the list with an 

 unusually heavy demand. 



April Weather. 



When the trade compares the April 

 record with that of last year there is 

 another important difference besides the 

 difference in the date of Easter. Last 

 year the mean temperature for April 

 was 56 degrees, while this year it was 

 only 48 degrees. This will account in 



GREENHOUSE WINDSTORM INSURANCE 



FLORIAN D. \(^ALLA£C 



insurance exchance building 

 Chicaoo 



Mention The BcTlew when yon writo. 



IHInois and Middle West 



stock of the finest quality delivered anywhere in the central west. 



GULLETT A SONS, Large Growers, Lincolii, Illinois 



Mention The ReTlew when yon write. 



great measure for many of the differ- 

 ences in market conditions. This year, 

 in addition to a much lower tempera- 

 ture, April gave us only five-sixths as 

 much sunshine as we had in April last 

 year. This year we had only fifty per 

 cent of the possible. Growers, anxious 

 to get stock into the field, will note 

 that the rainfall was only 1.6 inches, 

 which is more than last year, but 1.28 

 less than the normal. 



Various Notes. 



A wholesaler was incredulous when 

 the assertion was made, by a Review 

 representative, that last year Mothers' 

 day business was almost two-thirds as 

 heavy as that of Easter, long famous 



as the trade's big day of the year. But 

 when he consulted his sales record he 

 found this general estimate held good 

 in at least that one case. How about 

 others? Has the importance of Moth- 

 ers' day been only half appreciated. 



A consultation of physicians held last 

 week resulted in C. W. McKellar going 

 to Hot Springs, Ark., May 2, accom- 

 panied by Mrs. McKellar. Mr. McKel- 

 lar has had a serious time for several 

 weeks with pains in his head that were 

 thought to be neuralgia, but the physi- 

 cians have now determined that they re- 

 sulted from -abnormal blood pressure 

 and have prescribed a Hot Springs 

 treatment. 



Growers remark on the heavy wood 



