TT, 



May 4, 1916. 



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The Florists^ Review 



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n 



Th 



ost Satisfactory Rose 



for Spring and Summer 



THE purpose of this advertisement is to attract the attention of 

 Retail Florists who have not yet tried our Mrs. Russell Roses— 

 we want them to know that here is a Rose that is giving greater 

 satisfaction than any other Rose on the market today. On the 

 score of: 



SIZE — It is the largest Rose on the market; much larger 

 than the best Killarney; ^Lmost as large as Beauty. 



COLOR — Russell is a pink Rose, but as we grow it, so 

 dark many people call it red; does not fade -in summer 

 like other pink roses. 



FRAGRANCE — The fragrance is strong as well as 

 sweet; let your customer smell Mrs. Russell Rose and 

 you have made a sale. 



SU3STANCE— The Russell Rose is full of petals; 

 big, hard flowers that wither in time, but the petals 



never fall. 



f 



STEM — We are cutting Russells with stems up to 

 four feet; strong, thick stems that hold the flower 

 upright. 



FOLIAGE—The foliage on Mrs. Russell is heavy, 

 thick, dark green and plenty of it. 



KEEPING QUALITY — Fine as the flower is, in size, color, fragrance, stem and foliage, the keeping and 

 shipping quality is what makes it of special value to Retail Florists. As an evidence of the keeping quality* 

 let us state that we shipped flowers from Union Grove, Wis., to the National Flower Show at Philadelphia and 

 took first prize over locally grown Russells. We repeated the performance at the International Show in New 

 York the next week. As we also took first prize at the Chicago Show, we can claim not only the finest Russells 

 in America, but we can assert with confidence they will reach any Retail Florist anywhere in this country in 

 first-class condition. In the homes of your customers, Russell will keep longer than any other rose and give 

 greater satisfaction. ' f 



/ 

 We Have 36,000 Russell Plants on Our Benches 



These are plants now starting their second season — big, strong, bushy plants that are just in 

 condition to give a splendid steady crop for Mothers' day, for Memorial day, for June weddings 

 and right along through the summer. We shall cut in quantity every day for months. 



Retailers who have tried this rose are using it regularly, but we shall not be content until the 

 whole trade knows its excellence. 



Send your orders to the E. C. Amling Co., 174 North Wabash Avenue, 

 Chicago, our exclusive sales agents. We make no sales direct. 



FRENCH & SALM 



Largest Russell Growers, 



UNION GROVE, WIS. 



