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30 



The Florists^ Review 



Mat 4. 1916. 



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I PLENTY OF FLOWERS FOR MOTHERS' DAY f 



Use RANDO Roses 



E Large Supply of All Standard Varieties 



I Plenty of the BEST SWEET PEAS in the market 



= Carnations are always scarce for Mothers' day, but if you can get them anywhere you can get them at 

 5 Randall's, as we have the largest supply in the West. 



5 Don't forget that Lilies are appropriate for Mothers' day. 



I Get your orders in early We never fail our patrons | 



Phone 



Central 



7720 



Try our dependable service on Ferns and Greens. 



Ferns, Smilax, Galax, Plumosus, Laurel, Boxwood, Lejicothoe, eihl^ 



Phone 



Central 



7720 



A. L. RANDALL CO. 



Wabaah Ave, 

 at Lake St. 



CHICAGO 



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MentloB The ReTlew when yog write. 



obtained on Killarney Brilliant and 

 Ophelia by Weiss & Meyer Co., Elm- 

 hurst. 



Peter Eeinberg's carnation plants all 

 went into the field before the end of 

 April. He is thought to be the leader 

 of the large growers in finishing this 

 big spring task. Most of the other 

 growers are prosecuting the work with 

 all speed now that May has arrived. 



The first of the southern Illinois 

 peonies are expected this week by Erne 

 & Klingel, who say their growers ad- 

 vise the crop for this year will be large 

 and fine. 



One day last week John Michelsen, of 

 the E. C. Amling Co., was the guest of 

 French & Salm, at Union Grove, Wis., 

 where there are 36,000 plants of Mrs. 

 Bussell in three big Lord & Bumham 

 steel frame houses. The firm started in 

 business March 1, 1915, and its progress 

 has been watched with much interest by 

 the trade, especially for the fact that 

 they had the temerity to plant the en- 

 tire establishment to one new, com- 

 paratively untried rose. After fourteen 

 months on the benches, the plants are 

 in much better shape than at any time 

 before, big, bushy plants that g^ve no 

 indication of needing a rest. Mr. Mich- 

 elsen says that the way the bottom 

 growths are shooting up would |five de- 

 light to any gp-ower. Mr. Michelsen 

 went to Bichmond May 3 to have a 

 look at the carnations in the Hill estab- 

 lishment. 



The discussion of prices seldom gets 

 anyone anywhere, but N. J. Wietor says 

 he is decidedly opposed to boosting 

 prices at Mothers' day or Memorial 

 day; he adds, however, that if the 

 wholesaler does not charge what the traf- 

 fic will bear, the retailer does so just 

 the same and pockets that much addi- 

 tional profit. So there you are. Mr. 

 Wietor believes the low prices of other 

 stock soon will extinguish the iipecial 

 Mothers' day demand for carnations, so 

 that all flowers will sell on an even 

 footing. 



MOTHERS* DAY 



BIG CROP FANCY FLOWERS 



PRICKS IN EFFECT MAY Sth, 1916 



Mother's memory, flo^eers ^^hlte; 

 Mothers at home, flow^ers bright. 



R08K8 



Pink Killarney \ 



White Killarney i Short t0.04 



Killarney Queen V Medium . . .06 



Sunburst /'^Long 08 



Ophelia \ Special... .10 



Red Richmond / 



CARNATIONS 



Fancy white 16.00 per 100 



Fancy assorted colors 4.00 per 100 



Sweet Peas l.OOper 100 



Sweet Alyasum 25 per 100 



Greens of all kinds at market prices. 



W. E. TRIMBLE GREENHOUSE CO. 



PRINCETON, ILL. 



Mention The Renew when yon write. 



CHICAGO'S 



LITTLE 



SUPPLY HOUSE 



BASKETS 



SPECIAL— $10.00 assortment of Mothers' Day Cut Flower Baskets in all the desired 



colors or in any of the two-tone finishes. State sizes desired when ordering. 



Prices from 25c to $1.50 each. All with liners. 



MIST GRAY FOLDING BOXES 



CUT FLOWER DEPARTMENT 



SFXCIAL8: CARNATIONS 

 ROSES-SPANISH IRIS-SNAPDRAGON- SWKXT PKAS-MI6NONKTTK 



O. A. & L. A. TONNER 



30 E. Randolph St. 9 L- D. PHone central 6284 



MentloB Tlie BeTlew whee y»a write. 



WHOLESALE CUT FLOWERS and 

 SUPPLIES .... 



CHICAGO 



If you want an interesting disserta- 

 tion on credits get O. W. Frese, of 

 Poehlmann Bros. Co., to talk on the sub- 

 ject, for it is the one to which he has 

 devoted the most study in recent ye&rs. 

 Mr. Frese believes that the trend of 

 the times will soon make it necessary 

 for all florists to give closer attention 



to the details of the business office. He 

 thinks the decline of certain once ap- 

 parently prosperous retail and general 

 florists can be traced directly to a neg- 

 lect of the financial end. 



The Easter demand was a fairly good 

 test of the esteem in which the duler- 

 ent varieties of roses are held. Ward, 



