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The Florists' Review 



May 4, 1916. 



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Rooted 



Chrysanthemum 



Cuttings 



See our Classified ad. 



THE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., niILJUIELniU,I^Jl. 



BALTIMORE, MD. WASHINGTON, D. C. 



For the best value in 



Moss 



try our Special 

 6 large bales for $10.00 



Daisies 



400 Yellow for $5.00 



500 White for 3.75 



Easter Lilies 



Per dozen $ 1.50 



Per 100 10.00 



Snapdragon 



Bronze, Yellow, White 



Per dozen $ 1.50 



Per 100 10.00 



Light and Dark Pink 



Per dozen $0.75 to $ 1.50 



Per 100 5.00 to 10.00 



The 

 Best 



BEAUTIES 



$3.00 per 

 cv dozen 



What is particularly worth mention is the fine quality of our Beauties. We 

 know you cannot find better Beauties anywhere. Each order, large or small, is 

 carefully selected, and we promise each flower to be a good one. When in the 

 market for a large quantity, let us figure on your requirements. Our prices 

 will interest you. 



ROSES 



In all 

 Colors 



We might say there is almost no limit to our supply. If you need RUS- 

 SELL, OPHELIA, HADLEY, we can furnish them in quantity. The cut of the 

 KILLARNEYS, THORA, SHAWYER, MARYLAND is very heavy, and we are 

 oflfering them at very attractive prices. Our Specials in Roses are extra big 

 value. Let us know how much you want to pay and leave the selection to us. 



Meption The Reylew when you write. 



PHILADELPHIA. 



The Market. 



The nine week days since Easter may 

 be best described by dividing them into 

 two unequal parts, the first comprising 

 the six days of April, the second the 

 three days of May. The first, or April 

 part, was most satisfactory, barring 

 Thursday. The second, or May part, 

 was unsatisfactory. The cool weather, 

 the April weddings — there still is a lin- 

 gering preference for weddings in April, 

 rather than risking the poet's dire fore- 

 bodings regarding May marriages — and 

 the regular week-end demand account 

 for the favorable first part. The hot 

 weather accounts for the unfavorable 

 second part. Prices have receded since 

 Easter, as they naturally would, save in 

 cattleyas and in valley. Cattleyas have 

 held their extraordinary altitude with 

 remarkable persistency. Valley remains 

 unchanged, with predictions of an ad- 

 vance. These predictions are based on 

 the scarcity of pips and the fact that 

 no valley grower is likely to risk much 

 of his precious stock in May. 



All the other flowers have fallen in 

 price to a degree that makes them 

 attractive to the quantity buyers. The 

 special feature of the market is the fine 

 quality of the northern-grown, outdoor 

 daffodils, in several varieties. Unlike 

 most Easters, the market is not over- 

 loaded with Easter lilies. While there 

 is no special demand for them, there is 

 no excessive supply. Asparagus plumo- 

 sus and ferns are selling a little better 

 than flowers. Both the supply and the 

 demand for gardenias are declining. 



A Glut ^th Mr. Dreer. 



There is a tall young woman of at- 

 tractive appearance in charge of that 

 portion of the Dreer store at 714 Chest- 

 nut street that lies to the east of the 

 entrance. Immediately in the rear of 

 her domain is a spiral stairway that 

 leads to the second floor. Those who 



BERGER BROS. 



WHITE CARNATIONS 



Our Specialty 



When you want them, try us 



We have a full line of the finest flowers. Our 

 central location enables us to serve you quickly 



DAFFODILS* very fine stock in the leading varieties 



ROSES, ORCHID PEAS, SNAPDRAGON, EASTER 

 and CALLA LILIES, YELLOW DAISIES, GREENS 



1225 RUE ST. PHILADELPHIA 



Mention The R«Tlew whaa yon wrif . 



are classed by this young lady as among 

 the elect are permitted to ascend this 

 stairway unquestioned. 



The front portion of the floor above 

 is divided between the accounting, or 

 financial, department, in charge of Her- 

 bert G. TuU, and the vegetable seed 

 and advertising departments, in charge 

 of Charles H. McKubbin. There is one 

 room, the choicest of all, into which 

 even such great chiefs of the House of 

 Dreer as Mr. TuU and Mr. McKubbin 

 go not unbidden. This room, looking 

 out on busy Chestnut street, is shut in 

 from the rest of the floor by a parti- 

 tion, with translucent but not trans- 

 parent glass. Here, in the quiet seclu- 



sion of his private oflSce, sat the head 

 of the House of Dreer. 



William F. Dreer is a man of dignified 

 appearance, which is in quiet harmony 

 with his courteous manners. While Mr, 

 Dreer has been through the hurly-burly 

 of active business through the earlier 

 days of his house's struggle to reach 

 its present height, he now is seldom 

 seen by those to whom the name of 

 Dreer is a household word. His chiefs 

 know him and respect him highly. To 

 their loyalty is due in no small degree 

 the success that has so steadily con- 

 tinued. Mr, Dreer believes this loyalty 

 essential in any enterprise, large or 

 small. 



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