•■«*-'•.."»,,,';•, 



66 



The Florists' Review 



■ -■«.■,_■ .'■. . ... f ,■'■■• i ■■■■.,■,.■ ■ . ■■• 



Mat 4, 1916. 





i^inL^frikX i.i;^a::iariai 



k;^JKWw.{*^<<^;»H'tfe»>%fe*>'U»>'tJ^Hfe»>N^HJ^S^1^'k»>Si^'<^H^ 



. , 1 $ 



Pacific Coast Department 



SANTA BABBABA, OAL. 



The market. 



Easter trade was good here, and a 

 run of funeral work just afterward 

 made a satisfactory clean-up of what 

 stock remained. Lilies were plentiful, 

 but the demand was good and cleaned 

 them up well. As the season advances, 

 the northern roses are better than those 

 shipped in from southern points; con- 

 sequently, much of the business is go- 

 ing that way. Spanish irises and sweet 

 peas have been particularly good. 



Various Notes. 



Gleave's Flower Shop reports a fine 

 clean-up for Easter. At the time of my 

 call, a few days after Easter, all were 

 busy with good funeral work. Some 

 grand Ophelia and Hadley roses were 

 shown. 



A. Beverley, of Mission Nursery, re- 

 ports the best season's business he has 

 ever had. He has been cutting mag- 

 nificent sweet peas. 



The new plantings at the Cowles es- 

 tate are coming out excellently and 

 the condition of this beautiful place is 

 improving steadily. William Donald, 

 the clever landscape gardener here, has 

 a fine cottage close to the home nursery, 

 where he and his niece, Miss Burdette, 

 dispense hospitality in a manner most 

 satisfactory to visitors. 



Stock is in excellent condition at the 

 city nurseries. 



Fine Easter lilies were grown at the 

 greenhouses in connection with Mrs. 

 Whipple 's store and these were sold out 

 clean. H. R. Richards. 



LOS ANGELES. 



The Market. 



"A disappointing Easter," was the 

 general verdict of the retailers, though 

 there were some exceptions. The quan- 

 tity of pot lilies on the market was so 

 far in excess of the demand that every- 

 one was tired of seeing them around, 

 and at least one of our oriental friends 

 hit upon the happy idea of giving away 

 a cut lily stem with every pot sold — 

 a novel way of reducing stock. As a 

 matter of fact, there was never a better 

 illustration of the well known saying 

 that "a late Easter is a poor one." 

 Spirseas sold out well, the general idea 

 being that they looked a little different 

 from Easter lilies and were therefore 

 favorites. Roses in pots met with a 

 poor sale and cut roses were not of first- 

 rate quality, or worth the money asked. 

 There were practically no azaleas. Rho- 

 dodendrons were also about over. A 

 few cyclamens sold and also a few — 

 extremely few — pots of valley. Carna- 

 tions were, possibly, in better demand 

 than any other flowers. Ferns sold well 

 and a few early dahlias were soon 

 snapped up. Funeral work helped out 

 in the few days following Easter, but, 

 taken as a whole, the week was far 

 from good. 



Various Notes. 



Wolfskins' & Morris Goldenson 

 bought heavily in plants and apparently 

 made a fair clean-up. 



W* arc muck pleaaad with the 

 results of our plant advertisements 

 in The Review ; orders have come 

 in freely and from a wide range of 

 territory. 



Germain Seed & Plant Co. 



fe°l'^'^*^m5' By M. L. Germain. Pres. 



r eD. ^o, ]i>lo. 



Early in the week mail and telegraph 

 orders were heavy at the new store of 

 the Redondo Floral Co., on West Sev- 

 enth street. Notwithstanding the large 

 stock on hand, there was little left. 

 Professors Borden and Knopf were both 

 on the job, and dispensing the genial 

 smiles for which both are famous. 

 Large pans of lilies and good cut stock 

 met with the best demand. 



C. E. Morton and Mrs. Morton have 

 returned from Arizona. 



A call on George Eischen, at his new 

 store at Ocean Park, showed everything 

 in excellent shape and he is well 

 pleased with business generally and for 

 Easter. Mr. Eischen was one of the 

 judges at the Santa Monica show, W. 

 W. Felgate and J. McGilvray being the 

 others. A highly successful show was 

 reported. 



At Sierra Madre the spring flower 

 show opened April 27, with fine dis- 

 plays and a fair attendance. The prin- 

 cipal trade groups were from the Ward 

 nursery, at Sierra Madre, from Ed. 

 Rust, of Pasadena, and from the Ger- 

 main Seed & Plant Co., of Los Angeles. 

 H. W. Turner, H. R. Richards, J. Mc- 

 Gilvray and Jacob Dieterich were ap- 

 pointed judges, but, as Mr. Dieterich 

 was detained on other business, W. W. 

 Felgate officiated in his place. 



The sweet peas grown for seed by the 



Germain Seed & Plant Co., at the Whit- 

 tier road, are a magnificent sight just 

 now, about twenty acres being planted 

 with the finest Spencers and other 

 kinds. The clear-cut blocks of color 

 look fine from the road and attract a 

 great deal of attention from passing 

 autoists. 



Fred Sperry, of the L. A. Floral Co., 

 made a flying trip to Santa Barbara 

 last week. H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Judging from reports, Easter business 

 caused no disappointments in the local 

 trade. There was an abundance of 

 stock of good quality, weather condi- 

 tions were favorable and stocks cleaned 

 up closely all around at normal prices. 

 Things seemed a little slow last week, 

 but the after-holiday condition was not 

 so pronounced as on former occasions. 

 The warm days have brought in a flood 

 of stock, which has been rather hard 

 to make use of. The market is well 

 supplied with late Easter lilies and good 

 stock is selling at low prices. Many 

 potted rambler roses have been brought 

 in since Easter, as well as a lot of fine 

 French hydrangeas and spiraeas. Car- 

 nations are plentiful and cheap; the 

 same is true of sweet peas, it being 

 difficult even to move all of the firs^ 

 class stock. There is an oversupply of 

 roses, the cut of baby roses being par- 

 ticularly heavy. The latter are popular, 

 but the quantities coming in exceed the 

 demand. The crop of Spanish irises is 

 at its height and sells well. A few 

 tulips still are appearing and there is 

 a good supply of peonies. Some cut 

 pansies are offered and the supply is 



NEW CROP OF CARNATIONS 



S. MURATA A CO. 



751 South Broadway, LOS ANGELES, CAL. 



OLDEST AND MOST EXPERIENCED SHIPPERS IN SOUTHERN CALIFORNIA 



MsBtlOH Ths R«Tlaw whsn yon writi. 



HERE ARE THE PLANTS YOU NEED NOW 



100 1000 ^ 100 1000 



8tr«ptOBOl«n Jamesonll t2.60 120.00 Fablana Imbrlcata, beautiful 



Cyclain«n. all separate colors. flow^s^'''' "^*'' """ ''''^**te oo 12500 



raised from best English and H-?i«i««« ' 'nnVAi; oS •?2S 



AmArip&n Rpprl i w^ Hf> no HeIlotrop*«, purple 2.00 16.00 



American seea 4.80 86.00 uj-uBtrum Nepalens* (Nepal 



Llbonla Floribunda ^2.00 15.00 Privet), well rooted 6.0* 



ALL WKLL ROOTKD STOCK 



GERMAIN SEED & PLANT CO., zt^imz% $•. Ntii st, Los Angeles, Cal. 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 

 LONG DISTANCE SHIPPING A SPKCIALTT 



PIERSONI, 2-inch $20.00 per 1000 



407 Los Angeles St., Los Angeles, Cal. 



'- ^ ■— ""i^'-r^i/* -■J*^''*" --:«--■-■ 



