

•nr,. 



Mat 11, 1916. 



■* ^-. 



The Florists' Review 



15 



taurant and caters especially to transi- 

 ent trade. The Orchid, as it is famil- 

 iarly known, has been under the man- 

 agement of Miss Violet Rose during the 

 last season, a management that, from 

 the smiling appearance of the place 

 and the lady, has given excellent satis- 

 factioi. Phil- 



SMAUEi'S NEW NEW YOEK STORE. 



J. H. Small & Sons, for twenty-four 

 years on Broadway, have just completed 

 the remodeling of the old Vanderbilt 



Sroperty at Tifty-second street and 

 [adison avenue, which they have con- 

 verted into one of the finest flower 

 stores in America. The accompanying 

 illustrations are reproduced from photo- 

 graphs made a few days ago, at the 

 time of the opening. 



The idea is to maintain the semblance 

 of a miniature sunken garden rather 

 than the appearance of a typical sales- 

 room. In the center of the room there 

 is an Italian art fountain. On the 

 Madison avenue front there is an ex- 

 quisite reception and writing room. A 

 mezzanine gallery affords an oppor- 

 tunity to look down upon the garden, 

 while a broad stairway leading up to 

 a porch-like effect, with doors and 

 windows, represents the exterior of a 

 dwelling, and makes the garden seem 

 as real as if it were outdoors. 



In one of the illustrations J. Henry 

 Small, of Washington, is seen, with 

 0. Albert Small, the partner resident in 

 New York. J. H. Small, 3d, recently 

 has joined the firm, after two years 

 spent in Europe following completion 

 of the course at Cornell. Landscape 

 gardening is his specialty and Small & 

 Sons now will develop this department 

 of the business, jnaking it one of the 

 leading features. 



J. H. Small, Ist, established the busi- 

 ness in Washington in 1855. The New 

 York branch was started almost a quar- 

 ter of a century ago. The firm has 

 been for years widely known, especially 

 for its decorations; it has done six 

 inaugural balls, as well as many other 

 famous ones. 



That Small & Sons never do anything 

 by halves is shown by the pictures of 

 the new store, but another evidence is 

 that, though not advertisers in the gen- 

 eral sense, they took the whole first 

 page of one section of the Herald, May 

 7, for an illustrated "Special Notice" 

 of their new establishment and business 

 history. 



CONTKOL or THE BOSE-CHATER. 



The rose-chafer, one of the most 

 widely distributed and troublesome in- 

 sects with which the florist or gardener 

 has to contend, is the subject of a new 

 Farmers' Bulletin (No. 721) of the De 

 partment of Agriculture, by F. H. Chit 

 tenden and A. L. Quaintance, The in- 

 sects appear as long-legged beetles of 

 a yellowish brown color, usually in the 

 month of June. They strip all kinds of 

 vegetables, fruits and flowers of blos- 

 soms and foliage, and where especially 

 plentiful do great damage. In from 

 four to six weeks after their first ap- 

 pearance they leave as suddenly as 

 they came. Eoses and grape vines es- 

 pecially suffer from attacks of the in- 

 sects, but the beetles are almost equal- 

 ly destructive to fruit, shade and other 

 trees and shrubs. When the rose-cha- 

 fers are especially numerous they at- 

 tack nearly all garden fruits and vege- 

 tables. 



Garden Effect in the New Store of J. H. Small & Sons. 



A thoroughly effective remedy against 

 this insect is yet to be discovered. Any 

 application that may be made is unsuc- 

 cessful unless applied almost continu- 

 ously, for as often as the beetles on 

 a plant are killed, others arise from 

 the ground or from neighboring fields 

 to take their place. Many so-called 

 "sure" remedies, including compounds 

 of copper, lime, kerosene and tobacco, 

 have failed to give results when put to 

 a rigid test. Whatever practice of a 

 remedial nature is undertaken, whether 

 collecting or spraying, it should be be- 

 gun at the first onset of the insects' 

 attack and continued until they disap- 

 pear. 



Ornamental plants that are hardy 

 may possibly be protected by a heavy 

 application of arsenate of lead, using 

 four or five pounds to fifty gallons of 

 either water or Bordeaux mixture. 

 Thorough applications should be made 



when the insects first appear, and re- 

 peated applications should be made as 

 found necessary. 



The rose-chafer is extremely sensi- 

 tive to disturbance when it is in the 

 pupal stage in the soil. Numbers may 

 be destroyed by simply stirring the 

 breeding grounds at the proper time to 

 a depth of three or more inches. In 

 northern Ohio the most favorable time 

 for the application of this remedy is 

 from May 25 to June 10. In the south 

 the operation should be commenced ear- 

 lier. All ground which might serve as 

 a breeding place should be plowed and 

 harrowed at the proper time. The least 

 possible light sandy soil should be left 

 in sod, only the heaviest land being 

 used for grass. 



Cherokee, 111. — After Memorial day 

 C. D. Adams expects to rebuild the 

 Palmer Greenhouses. 



In the New New York Store of J. H. Small & Sons. 



