May 11, 191 G. 



The Florists^ Review 



15 



tuurant and caters especially to transi- 

 ent trade. The Orchid, as it is famil- 

 iarly known, has been under the man- 

 agement of Miss Violet Rose during th(! 

 last season, a management that, from 

 the smiling appearance of the place 

 and the lady, has given excellent satis- 

 faction. Phil. 



SMALL'S NEW NEW YORK STORE. 



J. H. Small & Sons, for twenty-four 

 years on Broadway, have just completed 

 the remodeling of the old Vanderbilt 

 property at Fifty-second street and 

 Madison avenue, which they liave con- 

 verted into one of the finest flower 

 stores in America. The accompanyiiij;- 

 illustrations are reproduced from i)hoto- 

 graphs made a few days ago, at the 

 time of the opening. 



The idea is to maintain the semblance 

 of a miniature sunken garden rather 

 than the appearance of a typical sales 

 room. In the center of the room there 

 is an Italian art fountain. On the 

 Madison avenue front there is an ex- 

 quisite reception and writing room. A 

 mezzanine gallery affords an oppor- 

 tunity to look down upon the garden, 

 while a broad stairway leading uj) to 

 a porch-like ell'ect, with doors and 

 windows, represents the exterior of a 

 dwelling, and makes the garden seem 

 as real as if it were outdoors. 



In one of the illustrations J. Ileniy 

 Small, of Washington, is seen, witii 

 C. Albert Small, the partner resident in 

 Kew York. J. H. Small, 3d, recently 

 has joined the firm, after two years 

 spent in Europe following completion 

 of the course at Cornell. Landscapi' 

 gardening is his specialty and Small & 

 Sons now will develop this department 

 of the business, making it one of the 

 leading features. 



J. H. Small, 1st, established the busi- 

 ness in Washington in 1855. The New 

 York branch was started almost a quar- 

 ter of a century ago. The firm has 

 been for years widely known, especially 

 for its decorations; it has done six 

 inaugural balls, as well as many other 

 famous ones. 



That Small & Sons never ilo anytliiiig 

 by halves is sliown by the j)iotures of 

 the new store, but another evidence is 

 that, though not ndviMtisers in the gen- 

 eral sense, tliey took the whole first 

 page of one section of the Herald, May 

 7, for an illustrated "Special Notice" 

 of their new establishment and business 

 historv. 



CONTROL OF THE ROSE-CHAFER 



The rose-chafer, oik^ of tlie most 

 widely distribut(>d and troul>lcsoiiie in 

 sects with whicli th(> florist or gardenei 

 lius to contend, is the snbiect of a new 

 Farmers' Bulletin (No. 721) of the D(> 

 pnrtment of Agrii-idture. l)y T'. If. ('!iit 

 tenden an(l A. I^. Quaintaiur. The in 

 serts aj)|i(>;ir ;is longle^'ged hci'tles ol' 

 a yellowisli brown crdor, usunily in tin' 

 month of .Tune. They strip nil kinds oi 

 ve;^('tables. friuts rind flowers of bios 

 sonis an<l foli;i^e. and where espctially 

 plentiful do great damage. In from 

 four to six weeks after tludr first np 

 pearance they leave as suddenly a< 

 they came. Roses and grape vines es 

 pccially suffer from attacks of the in- 

 sects, but the beetles are almost equal 

 ly destructive to fruit, shade and other 

 trees and shrubs. When the rose-(difi- 

 fers are especially numerous they at- 

 tack nearly all garden fruits and vege- 

 tables. 



Garden Effect In the New Store of J. H. Small & Sons. 



A thoroughly effective remedy against 

 this insect is yet to be discovered. Any 

 a]iplieation that may be made is unsuc- 

 cessful unless applied almost continu- 

 ously, for as often as the beetles on 

 a plant are killed, others arise from 

 the ground or from neighboring fields 

 to take their place. Many so-called 

 "sure" remedies, including compounds 

 of copper, lime, kerosene and tobacco, 

 have failoil to give results when put to 

 a rigid test. \Vhate\er practice of a 

 lemedial naturt> is undertaken, whether 

 rolh'cting or spraying, it should be be- 

 ;;un ;it the first onset of the insiMds' 

 attack and continued until they disaj)- 

 pcar. 



OrnanuMital jdants that are hardy 

 may possibly be prot(>ited by a liea\y 

 ai)plication of arsenate of le.ad. using 

 four or five pounds to fifty i^allons of 

 eitluu- water or I!ord(>aux mixture. 

 Thorough ai>plicat ion- -liduhl be made 



wlien the insects first appiai-, and re- 

 peated applications shouM hr niadi; as 

 found necessary. 



The rose-chafer is extremely sensi- 

 tive to disturbance when it is in the 

 pupal stage in the soil. Xumhers may 

 be destroyed by sini[dy stirring the 

 breeding grounds at the pro|ier time to 

 a depth of three or more in(du's. In 

 northern Oliio the most favorable time 

 for the ai'plication of this remedy is 

 from ^fay -3 to .lune 10. j u the s,,uth 

 the op(u-ati(Ui sliouM lie iimnniHiM'd (>ar- 

 lier. All grouinl whi(di lui^iit srr\r as 

 a. breeding place should he plowed and 

 harrourd at the j>ropri- time. The li'ust 

 possible light sandy soil sliould be loft 

 in sod, onh- the liea\ icst land Ipcint: 

 u-i-d tor L'i'ass. 



Cherokee, 111. -After Mimmial dav 



< '. 1". .\dams expc't- 

 I'aluii'r ( ' I'lTiihi m-i-^. 



t' 



the 



In the New New York Store of J. H. Small & Sons. 



