,. ' y ■--.■,■ I.' 



40 



The Florists^ Review 



Ujct 18, 191S. 





Kill tw6 Bird^ 



WITH ONE 5tONE 



€L Our catalogue will increase your business without any ad- 

 ditional expense, therefore "killing two birds with one stone." 

 Alpha did $25,000.00 worth of business in one year's time 

 with his catalogue of Designs, Cut Flowers, Weddings and 

 Baskets. 



*♦ 



C The catalogue is made plain, without any earmarks, 

 so you can use it by putting your name on the title page 

 or front cover. We do this for you. 



C We could fill this page with reading matter telling you 

 about our book, but our printed matter will do this. Write 

 today. It may be too late tomorrow. Someone else may have 

 your territory then. 



ALPHA FLORAL COMPANY 



1105 Walnut Street, 



KANSAS CITY, MO. 



president of the Northwestern railroad, 

 and Bryan Lathrop, capitalist. The re- 

 tailers had difficulty ins getting as many 

 orchids as they needed. 



Discussion of the plan for a flower 

 show along the lines suggested by O. 

 J. Friedman, at the May meeting of the 

 Florists' Club, has brought out the 

 opinion in influential quarters that it is 

 too late to start a show for this year, 

 but several gardeners have started a lot 

 of plants they may not know what to 

 do with and some sort of a show may 

 eventuate. 



A new store with splendid opportuni- 

 ties is that of F. L. Eagleston, 1514 

 Hyde Park boulevard, near the corner 

 of Lake Park avenue. The room is 

 large, well furnished and makes a show 

 in keeping with the neighborhood, 

 which is one of family hotels, high 

 grade apartment buildings and well 

 kept specialty shops. There is no other 

 flower store in the vicinity. Mr. Eagles- 

 ton is a new man in the trade, the 

 artist of the establishment being Rich- 

 ard Rolston, formerly of the Fleisch- 

 man staff. 



The big peonies from Evansville be- 

 gan arriving in considerable quantity 

 last week, but it was not until after 

 Mothers' day that there were any to 

 put away in the cooler, according to 

 the E. C. Amling Co., at which estab- 

 lishment the belief is held that the 

 Memorial day supply will be less than 

 some people expect, because of the late- 

 ness of the season. 



F. J. Munzing, 6101 Broadway, has 

 found one truck insufficient for his 

 needs and May 15 supplemented his 

 Overland with a light car that he in- 

 tends to use a year ob two with a tour- 

 ing body before having a panel body 

 put on. 



The sales at Peter Reinberg's for 

 the three days before Mothers' day 

 equaled those of the three days before 

 Easter, according to Felix Reichling. 



The bulbs in the parks, especially at 

 Garfield, Washington and Lincoln, have 

 been making a gorgeous show of more 

 than the usual duration because of fa- 

 vorable weather conditions. 



Mothers' day now is second in im- 

 portance on the trade calendar, accord- 

 ing to N. J. Wietor, who says his firm's 

 sales last week exceeded those for Eas- 



A. T. Pyfer & Co. 



L. D. Phone Central 8373 



Q- 



30 East Randolph St., Chicago 

 NEHORIAL DAY TRICE LIST 



CABKATIOMB 



Extra large fancy. 

 Choice 



SOSES 



White KilUmey.... Special . 

 Klllarney I Select . 



Sunburgt j 0^? t 



Ophelia ; snort ... 



•f ■ 



Per 100 



% 6.00 



D.OO 



8.00 

 «.00 

 5.00 

 4.00 



Mrs. Russell $10.00® 15.00 



Extra apecials billed accordingly. 

 American Beautiee, per dos $ 3.00®$ 6.00 



PEONIES 

 AH colors $4.00, 6.00® 8.00 



MISCELLANEOIXS Per lOO 



Easter Lilies, best grade $10.00(a$12.5O 



Callas 10.00® 12.00 



Gladioli, miniature 2.00® 3.00 



Gladioli, King and Augusta 8.00® 10.00 



Valley ^ 5.00 



Sweet Peas 75® 2.00 



Spanish Iris 4.00® 6.00 



Mignonette 4.00 



Adlantum 1.00 



Ferns, per 1000 3.50 



Smilax, per dozen 1.50® 2.00 



Asparagus Plomosus. per string... .50® .75 



Asparagus Plumosus, per bunch... .35® .50 



Asparagus Sprengerl, per bunch... .25® .50 



Subject to market changes. 



FLOWERS OF QUALITY 



^fel1tion The ReTtew when yon write. 



ter. He thinks we may look to see 

 Christmas beaten in another year or 

 two. 

 It was with Beauties that Richard 



Salm made his reputation as a grower. 

 He was one of the first to appreciate 

 the decline of the Beauty and when 

 French & Salm started in business for 



