

..f ■>' 



May 18, 1916. 



The Florists^ Review 



in* florists whoM ewrda a«p«ar on tb« pacos canrlnc flila hMd, are vrmvwd to flU ordors 

 .... from othor florlnto for looal doUT«nr on til* araal iMMls. 



CARBONE, 



84* 



Boylston St., 



BOSTON 



Member Florists' Telegraph Delivery Ass'n 



RACTflN Massachusetts 



UUllIUil^ S4 Tremont St. 



I. NEWMAN ft SONS CORP'N 



Ordirs by wire receive vranvt aid careful execatiea. 



We can refer to leading florists in all principal 

 citiea. EatabliBhed 1870. 



Orden 

 solicited for 

 all parts of 

 Connecti«mt 

 Stores: » 

 741 Main St. 

 , 364 Asylom SC 

 ' Oreenhoneea t 

 Benton St. 



MamberXlorlsli'Teiefmph Hartford* 

 DellTery Aaodatldn. (kMuu 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



125,000 Square Feet of Qlaas 

 Member Florists' Telegraph Delivery Ass'n 



mmUNttTON. VT.-lrdM far fftrMit mt Harlb- 

 ■n I. T. tUM te year ertn aafiafaatiaa it riiM priaea. 



Milwaukee, Wis. 



J. M. FOX & SON 



437-39-41 Milwaukee Street 



Members Florists' Telegraph 

 Delivery Association 



LONDON, ONT., CAN. 



J. GANNAGE & SONS, LTD. 



"THE HOUSE Of FLOWERS" 



All Orders Carefully Executed. 

 Members Florists' Telesraoh Delivery Ass'n. 



A Card This Si 



(}oats Only "700 per Week 

 on Yearly Order 



It wonid keep yonr name and yonr fadlltlea 

 before the whole trade. 



A half-Inch card costs only 86o per week on 

 yearly order. 



PROVIDENCE, R.I. 



I^AND ALL NKMf KNOLAND^POINTS 



T. J. JOHNSTON ft CO."^ ^^^R^gyf^lVcE 

 WELLESLEY COLLEGE 



Dana Hall, Walnat Hill, Boekbrldge Hall Schools 

 TAILBT, Wellesley, Mass. 



Long Distance Tel.. WeUesley 44-1, 44-2 44^ 



I should like to writo a 

 little essay on 



"The Sweet Perfume of 

 Courteous Service" 



but actions speak louder 

 than words. Flowers are 

 my hobby and my business. 

 If yon have orders for de- 

 livery in N. E., wire us. 



BOSTON. MASS. 



**Penn, the Tele^rraph Florist** 



Member of Florists' Telegraph Delivery Association 

 124 TREMONT STREET 



erS Boston, Massachusetts 



143 TRCMONT STREET 



The Centrally Located Florist Shop 

 Yours tor Redprooltsr. We cover all points In New »"i:^Tifl 



Members Florists' Telegraph Delivery 



VERMONT'S FLORIST 



W. E. PETERS 



187 St. Paul St., BURUNttTON. VT. 



LYNN,NASS. 



SWAMPSCOn 



GIBBS BROS. 



tS8 Union Street 



We deUver also 

 SAU6US NUMNT SUEy 



BOSTON, MASS. 



HXMBT B. COMLXT, norlat, Park St. 



BO yean' experience in the florist bushieaa guarantees 

 efficiency to take care of all orders. 20 per cent allowed 



people were wearing flowers. It is 

 something of a rarity now to see any- 

 one wearing flowers. One or two flo- 

 rists, one especially, advertised heavily, 

 and a cooperative advertisement ap- 

 peared in one of the Boston dailies, the 

 money for this being collected by 

 a representative of the paper and not 

 by the growers, retailers and whole- 

 salers themselves, as had better been 

 the case. With one or two notable ex- 

 ceptions, all the mention of Mothers' 

 day to be seen in the stores consisted 

 of a cheaply printed poster pasted in 

 the windows, which would hardly at- 

 tract business. 



The May flower show of the Massa- 

 chusetts Horticultural Society attracted 

 a fair number of visitors from a dis- 

 tance, but the season was too strenuous 

 a one for many to attend. Now that 

 the experiment of holding a large May 

 show has been tried out fairly, the 

 management responsible for the show 

 are no doubt convinced that, while the 

 exhibition was a good one, it was not 

 superior to the March show, where only 

 one-third the money was offered in pre- 

 miums. The general public will not 

 take the same interest in exhibitions in 

 a hall when the public gardens, park- 

 ways, arboretum and private estates 

 have more attractive open-air displays. 



Thomas F. Qalvin did some Mothers' 

 day advertising and had a good call 

 for flowers. He made special features 

 of Beauty rdaeB, Spanish irises and 

 white carnations. 



S. J. Goddard finished planting out 

 his carnations in the field May 15. He 

 has purchased another parcel of land 

 adjoining his carnation field. At the 

 recent Boston show he exhibited some 

 fine standard geraniums and fuchsias. 



At Penn's the demand for Mothers' 



BOSTON -BECKER'S 



Send 118 your telegrams. Prompt service 

 IH and BOUNDABOUT BOSTON. Oar 



conservatories are in Cambridge, only 8 

 minutes from the heart of Boston. 



BECVBR'S CONSERVATORIES 

 CAMBBtDGX, .... BIAS8. 



Members Florists' Telegraph Delivery. 



Worcester, Hass. 



RANDALL'S FLOWER SHOP 



Member Florists' Telegraph Deliwy. 



LOWELL, BUSS. 



HORSE & BEALS, 8 Herrimack Sq. 



Neaken Flwists' Tele^pk Defirerr Amditifi 



Providence, RHOuC ISLAND 



Johnston Brothers 



LXADING VLOBXSTS 



38 Dorrance Street 



Members Florists' Telegraph Delivery AsS'n. 



Red Bank, N. J. 



W. W. KENNEDY & SONS 



.... PLOMSTS .... 



5 East Front Sfreef 

 REUTER'S 



For Rhode Island and Connecticut 



New Leaden. C eaa., Nerwleh. Conn, 

 and Westerly. R. I. 



Members Florists' Telegraph Delivery Ass'n. 



BROCKTON, MASS. 



All orders received, delivered promptly in Ifew 

 W. W. HATHAWAY, ^°«^*°** 9 MAIN Smtl 



. I . .:.•.. 1., 



