

^'■'Wii- 





May 18, 1916. 



• y 



The Florists^ Review 



81 



WE ARE THE AUTHORIZED DISTRIBUTORS OF 



Zvolanek's Sweet Pea Seed 



The World's Finest Seed. Awarded Gold Medal at 

 Panama- Pacific Exposition. Known the world over 

 for their wonderful productive qualities. Crop has 

 not yet been estimated, but orders booked now will 

 be taken care of at prices to be advertised. Deliv- 

 ery latter part of July. ' 



Here are a few of the varieties: 



WINTER FLOWERING ORCHII TYPE 



MRS. A. A. SKACH— Shell Pink- 

 keeps well and retains color. 



MBS. JOS. MANDA— Light Shell Pink 



— extra long stems, flowers very 

 luflled, deeper In color after cutting. 



PINK and WHITE — Contains some 

 fine varieties, as Mrs. Jos. Manda, 

 Mrs. M. Spanolin, etc. 



WHITE ORCHID— The well known 

 true white. 



BRIDAL VEIL — Pure white; more 

 ruffled than above. 



MRS. M. SPANOLIN— Black seeded, 

 of purest white, sometimes has a 

 slightly pink spot on spring blossoms. 

 Won many first prizes.' 



VENUS — White, blushed with Pink— 



probaoly best shaped of all Orchid 

 types. 



ORCHID MIXTITRE — Mixed— all the 



best commercial varieties; many 

 colors for little money. 



ORCHID BEAUTY — Dark Rose, 

 blushed witli Orange, 



WOODROW WILSON— Magenta Rose 



— a good producer. 



WINTER FLOWERING GRANNFLORA 



ZVOLANEK PINK— Light SheU Pink 



— the well known extra large com- 

 mercial variety for greenhouse or out- 

 doors. 



CHRISTMAS PINK— Pink and White. 



MRS. WM. SIM — Salmon — a well 

 known old-timer. 



WATCHUNG— The earliest White. 



WHITE NORA— Large White. 



PINK BEAUTY- Rose Pink. 



ORANGE BIRD — Orange-Salmon — 



very well known. 



WALLACEA — The best Lavender. 

 MRS. CHAS. H. TOTTY— Sky Blue. 

 BLUE JAY— Bright Blue. 



We will be glad to furnish a complete list of varieties on 

 application. Also ask for list of our novelties. 



To be sure of your supply— order now. 



A. L RANDALL CO., Wabash Ave. at Lake St., CHICAGO 



Mention The ReTJew when yon wrlt«. 



COLD STORAGE GIGANTEU 



Percaseof 400 $18.00 Per case of 250 $20.00 



Per case of 300 18.00 Per case of 200 20.00 



Gladiolus America $5.50 per 1000 



LECHNER BROTHERS Agents The Growers Association 



413 Caxlon BIdg., ST. LOUIS, MO. f°^^ Anna Paulowna. Holland 



Mention Tbe Review when jon write. 



IMPROVEMENT 



The biggest room in the 

 world is the room for improve- 

 ment. All of us know that 

 whatever our line of business 

 may be, there is room for im- 

 provement in it. Satisfaction in 

 business means business deca- 

 dence. This is especially true 

 m the florists' business. There 

 is more room for improvement 

 in the flower business than in 

 any business we know of. There 

 are many ways to improve the 

 business. One way is to improve 

 the quality of flowers sold. This 

 gives the public a better opinion 

 of flowers. It pleases them. A 

 florist in selling flowers must 

 sell satisfaction with them or he 

 is scheduled for the greased 

 chute. He must sell his custo- 

 mers flowers that are attrac- 

 tive, refined and that will keep. 

 One of the best flowers to sell 

 your customers is white and 

 pink lilies. They are beautiful, 

 make a good display, they keep 

 well and are the acme of refine- 

 ment. Of course, they must be 

 good lilies and good plants. If 

 you are a grower and want such 

 flowers and plants, get Ward's 

 lily bulbs by all means. You 

 can't get better and you might 

 get worse. 



Write us. 



RALPH M. WARD 

 & CO. 



THK LILT HOUSE 



7( Murray Street 

 NEW YORK 



Not how cheap 

 hat how coed. 



