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The Florists' Review 



Max 18. 1916. 



^Illllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllll 



I 



GRAFTED ROSES 



NEW ROSE 



i "CLEVELAND" 



S The true Rose-pink; a color that positively glows under artificial light. It is well to be E 



s cautious in buying new Roses, but it is easily poasible to be too cautious and let the E 



5 "other fellow" buy the cream, while you are waiting to be sure the "newcomer" will sell. E 



5 A new Rose with merit always makes its own market. Cleveland won two Silver Medals E 



5 last fall and the Silver Medal at the International Flower Show in New York last spring, E 



5 as the best new Rose. It has petalage enough to make it an all-year Rose, a valuable E 



S| consideration when yom want a pink that will stand ,ttf© summer sun as well as open E 



5 freely in midwinter. Our stock is limited this year. We have only ,- S 



I 5000 PLANTS ,J^^ | 



S to sell, so get aboard early and get your stock. Price, $35.00 per 100; $300.00 per 1000 | 



S for first-class 3-inch plants. When these plants are gone we will not have any more to E 



s sell for another year, as I refuse to injure the vitality of a variety by overpropagation. S 



s All other standard varieties, except Double Pink and Double White Killarney: = 



i $15.00 per 100; $125.00 per 1000. = 



I CHAS. H. TOTTY, Madison, N. J. | 



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Mention Tlw B«t1«w when yon write. 



DAVENFOET, B. ISIiAND, M.OUNE. 



The Market. 



Trade last week was fairly active, 

 with plenty of stock to meet the re- 

 quirements. Boses and carnations are 

 plentiful. Snapdragons and sweet peas 

 are in fair supply and prices are low. 



The call for bedding stock is un- 

 usually large. The downtown stores' 

 demand for window boxes bids fair to 

 exhaust the local supply of potted 

 plants, ferns and vines. 



Mothers ' day proved a record 

 breaker. Not only did white carna- 

 tions sell well, but the demand for car- 

 nations of all colors and for roses, as 

 well as other flowers, was greater than 

 formerly. Many persons preferred the 

 flower that individual taste suggested, 

 which made it easier for the florist and 

 more satisfactory for the purchaser. 



Various Notes. 



Mrs. Rose Waltman, of Davenport, 

 says she made a special effort on boxes 

 of spring flowers for Mothers' day, 

 with most satisfactory results. 



Miss Tearney, of the Bills Floral 

 Co., says it was the biggest Mothers' 

 day they ever had, flowers of all kinds 

 and colors selling well. 



Mrs. Forber, of Forber & Bird, 

 Davenport, reports a big sale of white 

 carnations, but found it easy to sell 

 other colors and other flowers. They 

 report the demand for window boxes 

 and bedding stock unusually large. 



Henry Pauli, of Davenport, reports 

 business unusually good and, while 



The Florists' 

 Manual 



A Business Book .for Bosiiiess Hei 



Second Edition 



THOROUGHLY REVISED AND 

 BROUGHT UP TO DATE 



No dry -M -dust botanical olaMilioa- 

 tions, but tells yon jnst how to prodnc* 

 marketable plaats and cut towers ia the 

 best and cheapest way* 



Treats of orer 200 subjects and is freely 

 illostrated with fine half-tone engraTincs. 



Prie«» $8.00, pr«p«ld by •xpr«ss or mall 



FLORISTS' rUBUSHINfi CO., 



Oazton Balldlnc mCkM% 



SOa lo. DMtfborn Itraat. UllvAUU 



white carnations were in big demand 

 and he could have sold more if he had 

 had them, the demand for flowers of 

 other kinds was good. He reports bed- 

 ding stock and window boxes selling 

 well but cold, wet weather holding 

 back orders for immediate delivery. 

 A number of Davenport churches ob- 



served Mothers' day with special serv- 

 ices, each person in attendance receiv- 

 ing a white carnation. 



Wm. Knees, of Moline, reports 

 Mothers' day sales as big. White car- 

 nations were in demand, but roses as 

 well as pink carnations sold well. 



w. a. 



