no 



The Florists^ Review 



May 18, 1916. 



THE MEANING OF 



SATISFACTORY GREENHOUSES 



Our construction is approved throughout. 



Greenhouse 

 Material 



Greenhouse 

 Hardware 



Hotbed Sash 



"X \ TFi do not experiment with our customers' money. 

 ' ^ Each detail is thoroughly tested and found satis- 

 factory before we adopt it, and has proved its advantage. 

 This ought to be worth your while, and, coupled with 

 our 26 years' experience in greenhouse construction, 

 assures you only the best. All this is at your disposal 

 if you wish to build a convenient, efficient and lasting 

 house at a moderate cost. 



ICKES-BRAUN MILL CO. 



2330 WABANSIA AVE., (Near western and North AT«nues) 



CHICAGO 



DETROIT. 



The market was tiirned topsy-turvy 

 by Mothers' day. About $500 were 

 spent in advertising and calling this' 

 day to the attention of the people. The 

 advertisements were run in the daily 

 papers and any florist who cared to con- 

 tribute was assessed according to the 

 amount of business he did annually and 

 his location. 



The carnation growers who supplied 

 the demand agreed among themselves to 

 insist on $8 per hundred for carnations 

 for Mothers' day. The price and the 

 idea of the growers forming this sort 

 of temporary combine did not appeal 

 to the retailers at all; many refused to 

 handle any carnations at all. Those 

 who did put in a supply, however, real- 

 ized well on them, as the blooms sold 

 like hot cakes at $2 per dozen. Still, 

 the writer is of the opinion that many 

 bad friends were made when such an 

 exorbitant price was charged for car- 

 nations, the quality of which was poor, 

 as the stock had been pickled. 



The call, however, was not for car- 

 nations alone. Everything sold, even 

 to Boston ferns. By Sunday noon most 

 of the stores closed because of the lack 

 of stock or facilities with which to 

 handle the orders, as no special prep- 

 arations had been made. "A second 

 Easter," is how many retailers de- 

 scribed Mothers' day. Next year an 

 effort must be made to get the public 

 out of the notion that carnations are 

 the only appropriate flowers for the 

 day. H. S. 



Amy, Colo. — Grace Watson has an- 

 nounced her intention of starting a flo- 

 rists' business here. 



When building new houses or repairing the old ones 

 it will pay you to write us and get one of our catalogues. 



We manufacture 



ADVANCE VENTILATING EQUIPMENT 



and a complete line of 



GREENHOUSE fITTINGS 



Illustrations, descriptions and net prices right in the catalogue. 

 ADVANCE stands for quality and service. 



ADVANCE CO., Richmond, Ind. 



PECKY CYPRESS 



WE ARE SPECIALISTS 



We were practically the first to sell to this trade, and guarantee perfect satis- 

 faction and rock-bottom prices. Get the value of our Ions experience. 

 Pecky Cypress, because of its durability, is the only wood now being used 

 for greenhouse benches. Will ship la any quantity, carload or less. 



Drop Siding, Ship Lap, riooring. White Cedar Posts, Everything in Lumber 



WRITE rOR PRICES 



Adam Schlllo Lumber Co.,'^'*cHrc'AGo 



Weed St*.. 



L. D. Phones Lincoln 410 and 411 



VOLTAX PAINT CO. 



FOR ALL GREENHOUSE REQUIREMENTS 



CHESTNUT HUL, PHILADELPHIA 



The moisture will not set 

 under the paint. 



Mention The ReTiew when you write. 



