14 



The Florists' Review 



Mat 25, 1916. 



those who have patronized other florists 

 on less important occasions. 



Provide All Accessories. 



To gain a reputation for one's wed- 

 ding work something more is needed 

 than good stock and the will to please. 

 The florist should have a complete 

 equipment of the up-to-date accessories 

 and he should keep them in perfect con- 

 dition. "When not in use they should 

 be carefully protected from deteriora- 

 tion. A dirty, dusty kneeling stool is 

 neither an asset nor an advertisement. 



The florist who has equipped himself 

 to take care of anything that comes 

 along in the way of wedding work has 

 a great advantage over the man who 

 tackles the orders catch-as-catch-can. 



The Latest Styles. 



There is little change, from year to 

 year, in the character or bouquets car- 

 ried by bridal parties. Since the ' ' cauli- 

 flower" type of bride's bouquet passed 

 out, being replaced by the open, loose 

 style of arrangement, there has been no 

 change except in the size of the bunch. 

 Increased size has characterized the 

 bouquets for the entire bridal party — 

 season by season they keep getting 

 larger and larger. Even if the ladies 

 are small, the bouquets are big. But 

 they are not heavy and do not appear 

 so. Wherein lies the test of the flo- 

 rist's skill. It takes a good man to 

 make a big bunch Ibok light and grace- 

 ful. •'*- 1' 



Along with increased size and im- 

 proved arrangement has come the use 

 of finer flowers. Besides valley, there 

 are orchids in many of the wedding 

 bouquets of today. 



The Illustrations. 



Examples of the latest in wedding 

 bouquets are shown in the accompany- 

 ing illustrations. On the preceding 

 page a daughter of Gov. Dunne is seen 

 descending the stairs of the guberna- 

 torial mansion at Springfield, 111., and 

 on this page she stands with her bridal 

 party. The bouquets were the work 

 of George Wienhoeber, of Chicago. 



Also on this page is a bride's muff 

 with a shower, a unique style so heavily 



flowered that it conceals the "muff," 

 by Max Schling, New York, who at 

 the same time contributes the bride's 

 shower bouquet on the opposite page 

 and the two bouquets of orchids on 

 page 17. 



On page 16 is a bouquet by A. Kott- 

 miller. New York, that will be specially 

 interesting for the fact that the excel- 



A Muff With Shower. 



lent result is obtained by the use of 

 only 150 valley. Which leads to the 

 caution that an advance in the price of 

 brides' bouquets is necessary this June 

 for the excellent reason that valley 

 is scarce because of the war and will 

 cost the retailer from twenty-five to 

 fifty per cent more than it did last 

 year. 



MISSOUBIANS OBQANIZE. 



The Missouri State Florists' Associa- 

 tion was organized at a meeting at the 

 Columbia, May 24. The following was 

 the program: 



10 A, M'. — Meeting called to order by chairman. 

 Address of welcome: Missouri official. Nomina- 

 tion of- officers. 



12 M. to 2 P. M. — Informal luncheon, guests of 

 Prof. H. F. Major. 



2 to 4 P. M. — Inspection of grounds. 



4 to 6 P. M. — Election of officers and other 

 legislation. Plans for 1917. 



6 to 8 P. M. — Buffet supper, guests of Dr. 

 Whitten and Dr. Lawrence. 



A GROWER'S APPROVAL. 



Sunday closing has been a burning 

 question in St. Louis, where the whole- 

 sale florists have been trying it out. 

 Considerable opposition on the part of 

 the retailers and a few growers has 

 • developed, but gradually is disappear- 

 ing and in the end shorter hours for 

 the whole body of florists may. result. 



As an indication that Sunday clos- 

 ings is gaining friends, the St. Louis 

 wholesalers were pleased to receive the 

 following letter from J. F. Ammann, of 

 Edwardsville, 111., who has beeA a ship- 

 per to the St. Louis market for over a 

 quarter of a century: 



In this progressive age, as in all past ages. I 

 appreciate the amount of courage required and 

 the amount of abuse to withstand, to In only 

 a small measure inaugurate a reform in any line 

 of business. 



1, too, appreciate the lack of compliments 

 coming even from those who fully agree with sufh 

 reform and who in many cases are largely bene- 

 fited thereby. I therefore take this opportunity 

 of congratulating you as a body of high-minded 

 business men for the courage of your convictions 

 and especially for the hearty cooperation on the 

 part of each one of you in recognizing Sunday as 

 the one day in seven to refuse to do business. 



I fully appreciate the temptations you oiust 

 resist, and the abuse you surely receive, but I 

 predict you will win out in the end. And I sin- 

 cerely hope to see the day when all those who 

 are now heaping this abuse on you will thank you 

 for having taken the initiative in this great re- 

 > form. 



The Eeview thiitks the use of the 

 word ' ' abuse ' ' in Mr. Ammann 's letter 

 perhaps is open to misconstruction; it 

 is unlikely that one business man will 

 "abuse" another to any serious extent 

 simply for the reason that the second 

 does not care to sell on Sunday. The 

 Sunday closing of wholesale houses 

 works no real hardship on retailers, for 

 nowadays every retailer doing any con- 



The Members of a Wedding Party Hold in Fond Remembrance the Florist Who Supplies Fine Flowers. 



