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The Florists' Review 



May 25, 1916. 



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Pacific Coast Department 



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$ 



A STRIKING WINDOW. 



The window of Pelicano, Boss! & Co., 

 San Francisco, always is one of the 

 bright spots on Kearny street. Not 

 only is the window modern in its equip- 

 ment, but the decoration always is skill- 

 fully done. The overcrowding frequent- 

 ly seen in flower store windows is care- 

 fully avoided and striking effects are 

 obtained by the use of a small number 

 of large, bold arrangements of choice 

 flowers. The accompanying illustration 

 gives an excellent idea of the style of 

 decoration in vogue. 



LOS ANGELES. 



*■ The Market. 



Funeral work has been the mainstay 

 of the market this week, helping to 

 clean up a lot of stock that was not 

 first-class by any means, and proving 

 profitable to the retailers. Really good 

 carnations and roses have been on the 

 short side and some orders for these 

 for Mothers' day had to be turned 

 down. Sweet peas are maintaining 

 their quality remarkably well, as the 

 cool nights keep the vines in good order. 

 No rain has fallen to date during May, 

 but the cool, dull weather is fine for 

 newly planted stock. It is not often 

 that the northern stock is superior to 

 that locally grown, but at present the 

 northern growers have a shade the bet- 

 ter of us. Some of the roses coming 

 from the San Francisco growers are 

 excellent. The Beauties, Kussells and 

 Ophelias are particularly good. A num- 

 ber of outdoor flowers are in the mar- 

 ket, but not as many as usual at this 

 season, especially in herbaceous stock. 

 There has been practically 90 valley on 

 the market for the last few days, the 

 supply being short and uncertain. Or- 

 chids are about equal to the demand. 

 Greens are plentiful. Good pot ferns 

 are scarce. 



Various Notes. 



A novel and attractive Mothers' day 

 window, representing a telegraph sys- 

 tem crossing a rough country in minia- 

 ture, was a great drawing card at the 

 store of the Redondo Floral Co., at 218 

 West Seventh street. Everything was 

 worked out in perfect detail, and in- 

 coming and outgoing telegrams were 

 also displayed in the window. As usual 

 when a thing is well done, it attracted 

 a crowd of interested onlookers, and, 

 what was more to the purpose, brought 

 in the shekels in the form of a big de- 

 mand for flowers "to be sent to 

 Mother." 



A highly successful rose show was 

 held at Hamburger 's, May 15 and 16, 

 under the management of E. Hunt, who 

 runs the flower department there. 

 Though run primarily as an advertise- 

 ment for the firm, such shows do a 

 great deal of good to the trade gener- 

 ally, by arousing in amateurs a spirit 

 of rivalry. Several fine silver cups were 

 awarded. The judges were William 

 Clark, of the nursery department of 

 the Germain Seed & Plant Co., and 

 Fred Hills. 



Paul Staiger, of Staiger & Fincken, 

 and Mrs. Staiger are mourning the loss 



Beautiful Window of Pelicano, Rossi & Co., San Francisco. 



of the latter 's father, Mr. Eohde, who 

 died at his home at Glendale, May 15, 

 and was buried May 17. An immense 

 number of fine funeral pieces were sent 

 by friends, a large auto truck being 

 necessary to carry them. 



Murata & Co. are featuring an ex- 

 ceptionally fine strain of double Shasta 

 daisies, which they say are wonderful 

 keepers and sell on sight. Mothers' 

 day trade was exceptionally heavy here. 



At the store of the L. A. Floral Co. 

 there were some Mothers' day orders 

 that could not be filled, owing to short- 

 age of stock fit for shipping long dis- 

 tances. The first of the new-crop car- 

 nations are in and there are already 



many advance orders for Memorial day. 



At the new home of M. L. Germain, 

 president of the Germain Seed & Plant 

 Co., one of the features of the landscape 

 work is to be a California wild garden. 

 A miniature canon is to be worked out 

 and gradually planted entirely with na- 

 tive species. Several other large land- 

 scape contracts are being carried out 

 by the nursery department of this 

 house. 



Geo. W. Smith has his new lath 

 house finished and practically all the 

 stock moved out from the Wall street 

 place. He is now figuring on his propa- 

 gating houses, one of which is to go 

 up at once, the others to follow as re- 



ORCHIDS $7.50 per doz. SPRENGERI . . • • $1.00 per 100 



CUT VALLEY • • • 5.00 per lOO ROSES .$2.00 to 6.00 per 100 

 PLUMOSUS 1.00 per 100 



We are Wholesale Growers of high quality cut flowers 



and plants. 



WALTER ARNACOST & CO. 



Sawtelle, Cal. 



Montinn T^l*» R*»TlPir vrhf^n Ton wrltP 



L. A. FLORAL CO. 



The House qf QUALITY and SERVICE 

 LONG DISTANCK SHIPPING ▲ SPECIALTY 



New Crop Carnations now ready. Also Gladiolus America, Panama and all best kinds. 



407 Los Angeles St., Los Angeles, Cal. 



