20 



The Florists^ Review 



J«MB 1, 1916. 



ErtBbllshed, 1897. by Q. L. ORANT. 



PabllBhed every Tbaraday by 

 Thb Flokists' Pcblishino COh 



630-660 Oaxton Baildlnsr, 



flOSSoatb Dearborn St.. Ohicago. 



Tele., Wabash 8196. 



Berlstered cable addreaa, 



Florview. Chicago. 



Entered as second class matter 

 Dec. S. 189T, at the post-office at Ohl- 

 caffo, IIL, under the Act of March 

 8, 1879. 



Subscription price, 11.00 a year. 

 To Canada, $2.00; to Europe. fS.OO. 



Adyertlsln? rates quoted apon 

 request Only strictly trade ad- 

 vertlslnff accepted. 



n 



NOTICE. 



It Is impossible to i^arantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AMEBICAK FL0BI8TS. 

 Incorporated by Act of Congress, March 4, 1001. 



Officers for 1916: President, Daniel MacRorle, 

 San FYancisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 53 W. 28th 

 St., New York City; treasurer, W. F. Kastlng, 

 Buffalo. 



Thirty-second annual convention, Houston, 

 Texas, August 15 to 18, 1916. 



RESULTS. 



We give them. You get them. 



We both have them. 



Secretary J. H. Dick, Brooklyn, N. Y., 

 has issued No. 3 of the bulletins of the 

 American Dahlia Society, a pamphlet of 

 eight pages of interesting matter for 

 dahlia growers. 



The opening of June finds the bedding 

 plant season in general two weeks late 

 and the trade exceptionally active for this 

 date. Usually the business in bedding 

 plants is nearly over by Memorial day. 



In these days of rapidly changing 

 styles in everything the human uses, 

 beauty in flower is not enough; we must 

 have novelty. And novelty in plants and 

 flowers is not so easily obtained as is the 

 case with woman's raiment. 



American Beauty is having a fight 

 for life, in the east against Hadley, in 

 the west against Russell; but it remains 

 to be shown that any considerable num- 

 ber of growers can do the newer varieties 

 well enough to give them place as con- 

 tenders for Beauty's popularity. 



A SUBSCRIBER asks The Review to name 

 for him a fancy carnation in each color, 

 those that ' ' have good, big, fancy flowers 

 but do not require special treatment." 

 Would that we could; there are many 

 who would like to grow fancy stock with- 

 out special treatment. 



A number of large growers of roses for 

 the Chicago market have come to the con- 

 clusion that, except for the Christmas 

 crop, it pays best to grow short to me- 

 dium-stemmed roses without pinching, 

 which bids fair to improve the opportu- 

 ' nity for the growers who hold tha op- 

 posite view. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3 or some- 

 times $5, instead of the dollar bill that 

 insures fiftv-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



FIVE years. 



Blank, Charles, Orange, N. J. 

 TWO YEARS. 



McPhall, M. J., Sanford, N. C. 



Cowglll, V. A., Salem, O. 



Schaefer, E. E., Dayton, O. 



Sawyer & Johnson, Bethlehem, Pa. 



Evans, L. J., Denver, Cdo. 



Gramer, C. E., Murray, Utah. 



Walstrum, J. F., Kalamazoo, Mich. 



North Floral Co., Fort Dodge, la. 



Klarner, Gustave, Qulncy, III. 



Sullivan, J. F., Detroit, Mich. 



Johnson, Gustave, Mt. Vernou, 111. 



Aggen, John, Fulton, 111. 



Symonds & Son, Decorah, la. 



Blgelow. H. T., Bloomingdale, Mich. 



Kaden, H., Gainesville, Tex. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



BOOMING THE WHITE CARNATION. 



President J. F. Ammann and Secre- 

 tary A. F. J. Baur, of the American 

 Carnation Society, last week sent the 

 following letter to members: 



There Is no need for us to tell you of the 

 origin and history of Mothers' day. Nor do we 

 need to remind you that Mothers' day has brought 

 to all of us a lot of business that was most wel- 

 come, at a period when formerly the markets 

 were glutted with stock. These facts are well 

 known to all of us. It also is a fact that this 

 demand for our flowers was created without our 

 aid. It has cost the trade practically nothing 

 in dollars and cents. 



Now, however, the time has come when we are 

 asked to lend a hand, an appeal for funds having 

 come to us from those who are promoting the 

 day. In the face of the facts as stated below, 

 we can hardly afford to turn a deaf ear to this 

 appeal. At least such was the view taken by 

 the board of directors at Its meeting In Phila- 

 delphia, March 26, and by whose order this let- 

 ter is being sent out. 



When the movement was started, the founder. 

 Miss Anna .Tarvis, supplied what funds were need- 

 ed. She did this gladly, besides giving a large 

 portion of ber own time to the work, taking 

 for herself only the satisfaction It gave her to 

 thus honor her mother. The movement has grown 

 to such proportions now as to require financial 

 assistance from other sources and, naturally, the 

 promoters are turning to those who most have 

 benefited financially. 



On account of the white carnation having been 

 chosen as the official badge for this day, the car- 

 nation industry has benefited to a greater extent 

 financially than any other and It seems fitting 

 that we show our appreciation in a most substan- 

 tial way. Therefore we proposte that the mem- 

 bers of the A. C. S. each contribute $2 towawl 

 a fund, which will be added to whatever funds 

 the S. A. F. may raise. Will you contribute your 

 mite? 



There Is such a beautiful sentiment In the ob- 

 servance of this day that everyone should be 

 willing to help perpetuate It, regardless of the 

 business aspect. But inasmuch as it does bring 

 to us such volumes of business, should we not be 

 all the more willing and ready to give a small 

 portion of our profits toward such a commendable 

 cause? Send In your contribution today. Make 

 check payable to the secretary and stipulate for 

 Mothers' day fund. 



A CLOUD WITH SILVER UNINO. 



There have been many and, in the 

 aggregate, heavy losses on imported 

 stock this season, especially on bulb 

 and plant shipments via Rotterdam, 

 and the remark frequently is heatd, 

 "Never again, for me." Probably 

 most of those who today declare the 

 risks of direct importing outweigh all 

 chances of profit will sooner or later 

 succumb to the sweet promises of the 

 ubiquitous salesman from across the 

 water, whose persuasiveness is equaled 

 only by his persistence, but what dark 

 cloud of disaster has a brighter silver 

 lining than is contained in that "Never 

 again"? Not that the trade will or 

 should attempt to do without, or with 



less, European stock, for we naed it, 

 but that importing is a business of 

 itself and should be left in the hands 

 of the houses equipped for it. The 

 man who needs a case or two of plants 

 or bulbs never should order them from 

 a European traveler; he should order 

 of a good, strong American house that, 

 first of all, will see to it that he gets 

 stock in satisfactory condition and, 

 secondly, will be quickly getatable in 

 case anything goes wrong. 



Of course it is the difference in 

 prices here and in Europe that tempta 

 so many men to place small orders 

 across the water, but they lose sight 

 of the many expenses of shipment. 

 (This season small lots are showing as 

 ipuch as 200 or even 225 per cent of the 

 invoice price for charges.) The big 

 house can do it cheaper and better; 

 it is entitled to and fairly earns its 

 profit by saving the buyer time, tem- 

 per and "tin." 



The attitude of the Holland ex- 

 porters is in a way. explained by the 

 fact that many, if not all, of them 

 have been insuring themselves against 

 claims in Dutch companies that acdept 

 risks of this character, but which now, 

 because of the number of claims, show 

 a disposition either to discontinue 

 writing such insurance or to raise the 

 premium sharply. Some exporters in- 

 dicate they must be protected from loss 

 if they are to continue shipment. If 

 the shipper can not stand the losses, 

 how can the importer? The answer 

 is to put the business in the hands of 

 fewer and larger people and let them 

 systematize it. It will be to the ad- 

 vantage of all concerned. 



CHICAGO. 



The Market. 



Although Memorial day, 1916, will 

 not be remembered iii the Chicago 

 wholesale cut flower trade as a record- 

 breaker, it nevertheless was marked by 

 a large volume of business; in the mat- 

 ter of quantity of stock moved undoubt- 

 edly the largest of the year. Two 

 things seemed to conspire to defeat the 

 efforts of the growers and wholesalers. 

 They were the express drivers' strike 

 and the unfortunate weather conditions. 

 Fear of delayed shipment is thought 

 by some to have kept many orders 

 out of this market in spite of assur- 

 ances that there would be no delay. 

 The unseasonably warm weather of May 

 26 caused a softening of all stock, with 

 the result that the close of last week 

 and the opening of this one saw the 

 market crowded with open and inferior 

 flowers of all kinds. • Then, too, it 

 rained steadily all day May 29, scaring 

 off many local buyers. The beautiful 

 weather May 30 was a help to an elev- 

 enth hour rush. 



No one wanted Beauties, which was 

 altogether agreeable to most of the 

 wholesalers, as Beauties were not plen- 

 tiful and those available were of poor 

 quality. Of really good roses of the 

 other varieties there was a pronounced 

 shortage, but of medium and indifferent 

 grades there was an abundance. 



Peonies were in great demand and, 

 though there was much "shaker" 

 stock to be seen, there was enough good 

 stock to meet requirements. The waste 

 on peonies was unusually heavy, many 

 entire shipments and storage lots being 

 unsafe to sell, so dependable stock made 

 excellent prices. First-class carnations 



