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60 



The Florists' Review 



Jdnk 1, 1016. 



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Pacific Coast Department 



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Seabrlght, Oal. — Bulb growing is be- 

 coming one of ^e important indus- 

 tries of this vicnnty. There now are 

 a considerable number engaged in the 

 business, several of thenf on a scale 

 large enough so that they are seeking 

 a trade outlet for their crops instead 

 of selling to larger growers. M. C. 

 Main has about two acres of freesias, 

 gladioli and callas this year, estimat- 

 ing his crop at about 300,000 bulbs. 



LOS ANaEIJiS. 



The Market. 



The shortage continues in the best 

 grades of stock fit for long-distance 

 shipping, though there is still plenty 

 of second-grade material. Funeral 

 work again has been the mainstay of 

 trade this week, though the inquiries 

 and advance orders for wedding deco- 

 rations are distinctly encouraging. Eoses 

 are not by any mai^s ^rst-class, either 

 from outdoors or under glass. Carna- 

 tions are poor, with the exception of a 

 few new-crop flowers, just coming in. 

 The field-grown ones are poor in the 

 extreme. Gladioli were never better; 

 America and Mrs. Francis King still 

 hold their own as the best pink and 

 red, respectively. SM|eet peas are just 

 about as nearly perfect as they could 

 be, as the cool weather suits them ex- 

 actly. Cecile Brunner roses are a little 

 off crop. Valley is scarce. Orchids are 

 plentiful. 



Various Notes. 



The L. A. Floral Co. is again among 

 the first to take advantage of the latest 

 and best way of doing things. The firm 's 

 large shipments, containing often a 

 whole truckload of boxes, are going out 

 to many long-distance points in the ex- 

 press refrigerator fruit cars, of which 

 a great many leave the city daily. 

 Thus their customers are getting the 

 advantage of quick delivery, with the 

 stock in perfect condition. 



The nursery department of the Ger- 

 main Seed & Plant Co. has just been 

 awarded another important landscape 

 contract, for the grounds of the new 

 Eedondo high school. This is one of 

 the largest and finest of the many^big 

 schools built in southern California, 

 and the contract will call for large 

 quantities of stock. ' The new nurseries 

 on the Whittier road will be well able 

 to take care of this work. 



Oscar Johanssen, of the Johanssen 

 Seed Co., took a drive from Los Angeles 

 to San Luis Obispo last week. The 

 firm has about 250 acres in flower seeds 

 in that section and Mr. Johanssen was 

 up to look over the situation. He says 

 that while the stand is about perfect, 

 the lack of rain may prevent a full 

 crop of many varieties. 



H. Eeeve Darling reports his May 

 sales as away above the average in the 

 new store in the Hayward hotel build- 

 ing. He has not been long enough in 

 ■ihe other new store to be able to say 

 how things will go. 



George Eischen reports business fine 

 at Ocean Park. 



Good business is the report from 

 J. W. Wolters. 



W« arc much pleased with the 

 results of our plant advertisements 

 in The Review ; orders have come 

 in freely and from a wide range of 

 territory. 



Germain Seed & Plant Co. 



By M. L. Germain, Pres. 



Los Angeles, 

 Feb. 25. 1916. 



Several good decorations at the out- 

 lying country clubs have helped the 

 business at Frank Lichtenberg 's. 



Montebello, the home of the fiower 

 and nursery business in this section, 

 will hereafter be known officially as 

 Montei^ey Park. The reason is an in- 

 corporation of this place and i Eamona 

 Acres in order to head off a proposition 

 of Pasadena and other towns to start 

 a sewer farm ymt north of the town. 

 Probably the old name will still stick 

 for all practical purposes. 



H. E. Eichards. 



PORTIAND, ORE. 



The ISIarket. 



Last week the weather was cool, with 

 frequent showers and little sunshine. 

 Indoor and outdoor plants were held 

 back, so that the supply of blooms for 

 use Memorial day was short., Growers 

 who had timed their stock, depending 

 on some normal May warmth and sun- 



shine, found their benches coming in 

 too late. But few varieties of outdoor 

 blooms were available. Hardly any 

 home-grown roses were ready on the 



Earkings and lawns and the beds of 

 ardy perennials were nearly bare of 

 flowers. 



Large quantities of cut stock were 

 shipped to interior points for use at 

 graduating exercises of high schools 

 and colleges. The local demand for 

 funerals and social affairs was good. 

 In fact, the supply was hardly sufficient 

 to meet all demands and some of the 

 largest stores had to use odds and ends 

 for their evening window displays. 



Various Notes. 



Frank W. Power, formerly associated 

 with the Orenco Nursery Co., died of 

 blood poisoning last week, at Salem, 

 Ore. 



Max Smith has a Dodge and a Cadil- 

 lac motor ear. "With the twq^ in use he 

 says he can get through his deliveries 

 and now and then take a joy ride. 



Clarke Bros, have been showing some 

 fine gloxinias and blooms of pyrethrum 

 hybrids. 



Late frosts nipped some of the stock 

 plants set out too early by the growers. 



Martin & Forbes Co. has a bench of 

 fine snaps about ready to cut. 



Several large orders for outdoor flow- 

 ers were alliiyed in from California for 

 Memorial day. 



A. Eahai; of Eahn & Herbert Co., says 



ORCHIDS . • . . $7.50 per doz. SPRENGERI .... $1.00 per 100 

 CUT VALLEY- . . S.OO per lOO RQSEiS .$2.00 to 6.00 per 100 

 PLIIMOSUS 1.00 per 100 



We are Wholesale Growers of high quahty cut flowers 



and plants. 



WALTER ARNACOST & CO. 



Sawtelle, Cal» 



Mention Th« r4t1<>w when yon write. 



Wholesale Florists 



S. MURATA & CO. 



751 South^Broadway, 



LOS ANGELES, CAL. 



OLDEST AND HOST EXPERIENCED SHIPPERS IN SOUTHERN CAUTORNIA 



Mention The R«vlew when yon writ*. 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 

 LONG DISTANCK SHIPPING A SPKCX^ALTT 



New Crop Carnatiogs now ready. Also Gladiolus America, Panama and all best kinds. 



407 Los Angeles St., Los Angeles, Cal. 



llMitioa Tfa* B.T1.W whra 70* writ*. 



