34 



The Florists* Review 





case. The simple fact remains. Condi- 

 tions are changing and we must meet 

 them or lose ground. I do not doubt 

 for an instant that most of us will suc- 

 ceed in meeting the crisis, but I know 

 that the danger is real and pressing. 

 The good of the business demands that 

 we be up and doing. I believe it will 

 be a great help to have some of our 

 leading men tell of their difficulties and 

 how they are overcoming them. 



Oreenliouse BuUding. 



William J. Muth, manager of the 

 Philadelphia office of the King Con- 

 struction Co., has furnished the follow- 

 ing list of contracts, which were made 

 recently: James Verner, of Garrett- 

 ford, Pa., one house 42x138 feet; Milton 

 H. Bickley, Bickmore Greenhouses, of 

 Wallingford, Pa., complete erection and 

 heating installation of two iron-frame, 

 flat-rafter greenhouses, one 54x380, the 

 other 16x308; Mrs. Ellison Walbaum, 

 of Bryn Mawr, Pa., one iron-frame 

 greenhouse 15x25, with service build- 

 ing; John A. Brown, of Devon, Pa., one 

 iron-frame house 15x50, with service 

 building; the Henry F. Michell Co., of 

 Andalusia, Pa., material for coal shed 

 25x80; U. C. Warner, of Sewell, N. J., 

 complete erection of house 18x25; Mrs. 

 Phoebe Bromley, of Oaklane, Pa., one 

 house 18x25; A. fl. Hoffheimer, of War- 

 renville, N. J., complete erection of 

 iron-frame, flat-rafter house, 50x200; 

 also iron-frame, fireproof boiler house, 

 25x40; the Chalfont Cut Flower Co., of 

 Chalfont, Pa., one propagating house 

 16x135. 



Various Notes. 



Frank P. Shearer took charge of the 

 paint and novelty department of the 

 M. Eice Co. June 1. Mr. Shearer has 

 had experience with the Jones-Russell 

 Co., of Cleveland, and with a progres- 

 sive western supply house, which well 

 qualifies him for his new post. 



J. D. Eisele announces that Henry A. 

 Dreer, Inc., will catch up with its or- 

 ders June 9. 



Thomas A. Daly spoke before the Flo- 

 rists ' Club June 6, humorously, on bugs. 

 Harry W. Jones and Walter von der 

 Hengle were elected members. 



The Henry F. Michell Co. made fine 

 exhibits of outdoor flowers at Merchant- 

 ville June 2 and at Lansdowne June 3. 

 J. A. Smith and C. Gloeckner were in 

 charge. The former acted as judge at 

 the first named show. 



Eobert J. Gilmore was awarded dam- 

 ages for an injury from the Philadel- 

 phia Eapid Transit Co. last week. In 

 cutting down his claim, the court con- 

 tended that a florist's earnings were 

 uncertain and therefore should not be 

 placed at high-water mark. 



Fred Cowperthwaite acted as judge 

 at the Norwood show June 2. 



J. Otto Thilow delivered his famous 

 lecture, ' * Flowers from Snow to Snow, * ' 

 before the Botanic Society of New 

 York, in the Botanic Museum in the 

 Bronx, on the afternoon of June 3. 



Max A. Fierstein was at the Moore 

 Seed Co. house this week, after a good 

 southern trip. He says the south en- 

 joyed a great run of business Memo- 

 rial day. 



Stuart H. Miller has a little son, C. 

 Malcolm Miller, bom last week. 



The Philadelphia Wholesale Florists ' 

 Exchange is preparing to push things 

 vigorously as soon as it is in the new 

 quarters. 



E. F. Whitmer has opened offices at 



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Florist Store of Mrs. L. W. McCoy, Seattle. Wash. 



How Much are Dead 

 Flowers Worth? 



There is no market for them except the 



garbage can. And that means not only loss of 



sales and profits, but it represents money out, 



because you must pay for your stock whether 



you sell it or throw it away. 



If you could realize on all the blossoms that now 

 wither in stock and are discarded, think how much 

 your profits would increase by stopping this loss. And 

 at no additional overhead or expense. 



You can do it with a 



McCray Florists 

 Refrigerator 



The McCray patented system of refrigeration pro- 

 vides for a cool, even temperature and keeps your 

 flowers fresh and salable, preventing loss from with- 

 ered stock. ' * ^ 



The McCray Florist Refrigerators come with plate 

 glass doors and sides which show the flowers attrac- 

 tively. The different compartments vary in size to 

 accommodate the various lengths of stems. 



The woodwork of the McCray may be had in any 

 finish to match your store's interior decoration. The 

 linings may be had in either bevel plate mirror or 

 white enamel, are handsome and easy to clean. 



Send for These Catalogs 



No. 7S — For Florists No. 92— For Residences 



McCRAY REFRIGERATOR COMPANY 



688 Lake Street Kendallville, Ind. 



New York Salesroonu Chicago Salearoomm 



7-9 W. 30th St. 1000 S. Michigan Ave. 



Agenciea in All Prineipal Citiea 



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