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The Florists' Review 



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June 8, 1916. 



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Pacific Coast Department 



"The city of Los Angeles has just 

 brought into bloom the largest man-made 

 wild flower garden in the world. Accord- 

 ing to the press agent einployed by the 

 Chamber of Commerce, it comprises near- 

 ly five acres in Exposition park, close to 

 the business district, and contains 230 ex- 

 amples of wild plant life of California. 

 The display is so complete that it is used 

 by the schools in horticultural class work. 

 The cost was $5,000, borne by the county. 



SAN FRANCISCO. 



The lAarket. 



Memorial day business, taken as a 

 whole, was satisfactory. Flowers were 

 plentiful, but the demand was suflScient- 

 ly brisk to move practically everything, 

 at fairly firm prices. The downtown 

 stores did not come in for a large share 

 of the business, as a number of stands 

 were maintained near the cemeteries, 

 and people were not inclined to go 

 downtown for flowers when they could 

 buy good stock at the cematery gates. 



June promises to be a record-break- 

 ing month as far as the sale of flowers 

 for weddings, commencements, etc., is 

 concerned. There have been restric- 

 tions at the city schools for some time 

 regarding the giving of flowers to grad- 

 uates, but the ban has been lifted this 

 season and the florists are taking full 

 advantage of the opportunity. Several 

 attractive windows have appeared, fea- 

 turing suitable baskets and other nov- 

 elties as graduation presents. 



With the exception of orchids, which 

 are really scarce, flowers still are plen- 

 tiful. Some fine specimens of Sobralia 

 macrantha appeared last week, how- 

 ever. The cut of roses is rather large, 

 but everything cleans up fairly well. 

 Fine Beauties move quickly and there 

 is an excellent demand for the yellow 

 varieties of roses, such as Aaron Ward, 

 Sunburst, etc. Russell sells well and 

 Cecile Brunner maintains its popularity 

 with remarkable persistency, while 

 September Morn roses are popular at 

 aome shops. Some nice poppies are com- 

 ing in and they are readily absorbed. 

 The supply of gladioli is increasing 

 rapidly, but it moves well and the of- 

 ferings have not become excessive as 

 yet. Carnations show good quality and 

 the supply is about equal to tbja de- 

 mand. Sweet peas are plentiful and 

 there is considerable shipping* demand. 

 A large cut of Lilium giganteum con- 

 tinues to arrive. Peonies are about 

 gone. 



Various Notes. 



June is starting out auspiciously as 

 far as wedding business for the florists 

 is concerned. Some of the events are 

 of particular interest to the trade for 

 other reasons than good business, as 

 some of the principals are members of 

 the trade or of the members' families. 

 Edward Goeppner, with Podesta & Bal- 

 docchi, who operates one of the leading 

 downtown stores, was the first to fall 

 in line. He and Miss Annette A. Nes- 

 poli were married June 1. Next comes 

 a wedding in the Pelicano family. Misa 

 Tillie Pelicano, daughter of Frank Pe- 

 licano, was married June 5 to A. Costa, 



C. F. Gutting, Los Angeles, Herewith Sustains His Fish Stories* 



of Costa Bros., a large importing con- 

 cern of this city. Other engagements 

 have been announced in the trade and 

 it is expected that the nuptials will 

 take place during brides' month. 



Many regret to hear of the death last 

 week of Martin Petersen, who conduct- 

 ed a store at 488 Haight street. He 

 was a brother of N. Petersen, of Menlo 

 Park. 



Mrs. Darbee, the Hyde street florist, 



says she had all the shipping business 

 for Memorial day that she could possi- 

 bly handle. Everything was in fine 

 shape and as far as she has learned the 

 stock reached its destinations in good 

 condition. Counter business, she says, 

 continues good for this season of the 

 year. 



Jack Olson, of the New Eoserie, re- 

 ports Decoration day business much bet- 

 ter than it was a year ago. His house 



ORCHIDS $7.50 per doz. SPREN6ERI . . . $1.00 per 100 



CUT VALLEY. . . S.OO per lOO ROSES .$2.00 to 6.00 per 100 

 PLUMOSUS 1.00 per 100 



We are Wholesale Growers of high quality cut flowers 



and plants. 



WALTER ARNACOST & CO. 



Sawtelle, Cal. 



Mention Th« Berlew when yon writo. 



Wholesale Florists 



S. MURATA & CO. 



751 South Broadway, 



LOS ANGELES, CAL. 



OLDEST AND HOST EXPERIENCED SfflPPERS IN SOUTHERN CAUFORNIA 



Mention Th* Rerl.w when yon writ.. 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 

 LONG DISTANCK SHIPPING A SPECIALTY 



New Crop Carnations now ready. Also Gladiolus America, Panama and all best kinds. 



407 Los Angeles St., Los Angeles, Cal. 



Mention Tbe Rerlew when yon writ.. 



