63 



The Florists' Review 



June IS, 1916. 



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Pacific Coast Department 



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Fresno, Cal. — Miss Kate Parsons has 

 moved her store from the Holland build- 

 ing to 1136 J street. 



San Jose, Cal. — Mrs Alma C. Leh- 

 mann reports a good season's trade, 

 the Memorial day business far exceed- 

 ing that of the same day last year. 

 The only complaint is against the 

 weather, which has been unseasonably 

 cool during the day and unusually cold 

 at night. 



PACIFIC COAST SHOWS. 



Lack of space in this department 

 makes it necessary to print in another 

 part of the paper this week accounts of 

 two Pacific coast exhibitions, the sweet 

 pea show at San Francisco and the rose 

 festival at Portland. 



For the sweet pea report see page 14. 



For the rose festival see page 17. 



SAN DIEGO'S FINEST. 



Capt. F. Edward Gray sends The Re- 

 view a photograph of a bed of excellent 

 lilies and says: 



"The picture is a partial view of a 

 bed of 2,000 Lilium longiflorum in the 

 formal garden of the southern Califor- 

 nia exhibit at the San Diego Exposi- 

 tion. The lilies are planted among 

 Cryptomeria Japonica, having as a 

 parpet blooming ivy-leaved geraniums 

 of the variety Charles Turner. 



"It is a remarkable growth of longi- 

 florum, one plant having fifteen blooms; 

 about 200 had fourteen flowers each; 

 of the remainder, plants each bearing 

 twelve blooms predominated. They 

 started blooming May 1 and at this 

 date, June 1, they are in full, glorious 

 bloom." 



AN AI.AMEDA BUSINESS WOMAN. 



Ordinarily the idle rich, particularly 

 those whom the novelists classify as 

 "social butterflies," are spoken of by 

 the vast, hard-working, producing mid- 

 dle classes in terms not in the least 

 complimentary. But not infrequently 

 one of these, born with a silver spoon 

 and bred in affluence, will emerge from 

 his or her sphere and tackle a difficult 

 business proposition so capably and 

 with such success that the business 

 world again is compelled to admit that 

 brains, practicability and common sense 

 are no respecters of class distinctions. 

 ?3ie case in point is well exemplified by 

 one Miss Edna Siegfried, a society girl 

 of Alameda, Cal., but better known as 

 owner and manager of the Western Or- 

 chid Co., one of the largest of its kind 

 in the west. 



Miss Siegfried probably is the first 

 woman to invade this particular line 

 of industry, the cultivation of the or- 

 chid on a large scale. She is said to 

 be the only woman importer on the 

 west coast and is the sole agent for 

 Pacific orchid peat, which the eastern 

 trade is awakening to the value of. 

 She not only knows how to cultivate 

 many varieties of cattleyas, phalsenop-. 

 sis, vandas and cypripediums in her 

 greenhouses at Alameda, but also knows 

 the selling end of the game, in which 

 she is sometimes assisted, by Albert O. 

 Stein, the San Francisco florist. 



LOS ANGELES. 



The Market. 



Although funeral work for some 

 weeks has been the mainstay of the 

 business, the amount that developed 

 during the last week was greatly in 

 excess of anything for a long time. 

 This and a few weddings helped to 

 clean up a great deal of stock, of which 

 there has been an unusually large quan- 

 tity. Gladioli are extra fine this week, 

 and the red dahlia, Minnie Burgle, has 

 made a great hit with the public. Roses 

 are still a little off color, but are better 

 than a week ago. The only outdoor 

 rose arriving in any quantity is Ulrich 

 Brunner, which delights ^in the cool 

 nights and misty mornings that we 

 have had of late. Mrs. J. Laing also 

 has appeared in a few places, and this 

 rose is always a favorite when obtain- 

 able. Carnations have shown consider- 

 erable improvement in the last two 

 weeks, the new crop from the beach 

 towns helping out. Sweet peas also like 

 the cool weather and are still coming 

 in fine shape. 



The Mexican poppy, or hunnemannia, 

 is a good, showy flower for window dec- 

 orations and looks fine when used in 

 conjunction with the blue delphinium. 

 Valley is an uncertain quantity. At 

 times there is more than the market 

 will absorb, while at other times it 

 cannot be had. Orchids are letting up 

 a little, but there seems to be enough 



to go around. Greens are plentiful and 

 good. 



Various Notes. 



Arthur Gleave, of C^ave's Flower 

 Shop, Santa Barbara, paid a flying visit 

 to the city last week. He reports busi- 

 ness good. 



Norris & Son say they' are well satis- 

 fied with the business ^one so far at 

 their new store in ther Rosslyn hotel 

 building. 



Albert Goldenson is now back with 

 his brother, at Wolf skills' & Morris 

 Goldenson 's. Manager John Gordon 

 reports that June 5 they had one of the 

 biggest days in their experience. 



The monthly meeting of the Los An- 

 geles County Horticultural Society was 

 postponed from June 6 to June 7 on ac- 

 count of election day, and was held in 

 the evening of the latter date, at 

 Kruckeberg's hall. No special speaker 

 had been decided upon, so the welfare 

 of the society was the topic up for dis- 

 cussion. 



More than a fair share of misfortune 

 has certainly been coming to E. Hill, 

 nurseryman of Alhambra. He had lost 

 his baby and his wife was in the hos- 

 pital, seriously ill. Then he took his 

 6-year-old daughter for a ride in his 

 side car. A large automobile struck 

 him, killing his daughter instantly and 

 seriously injuring him. 



The sympathy of everyone in the 

 trade goes out to G. M. Bridgeford, of 



ORCHIDS $7.50 per doz. Sf REN6ERI . . . • $1.00 per 100 



CUT VALLEY- • • 5.00 per lOO ROSES -$2.00 to 6.00 per 100 



PLUMOSUS 1.00 per 100 



We are Wholesale Growers of high quality cut flowers 



and plants. 



WALTER ARMACOST & CO. 



s Sawtelle, Cal. 



Mention The ReTlew when yon write. 



Wholesale Florists 



S. MURATA & CO. 



751 South Broadway, 



LOS ANGELES, CAL. 



OLDEST AND NOST EXPERIENCED SHIPPERS IN SOUTflERN CAUFORNIA 



MPTitton Thy R<»t1«»w wh«»n yon wr1t>. 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 



LONG DISTANCE SHIPPING A SPECIALTY 



New Crop Girnations now ready. Also Gladiolus America, Panama and all best kinds. 



407 Los Angeles St., Los Angeles, Cal. 



Mention Xb« Rerlew when you write. 



