JONB 22. 1916. 



The Florists' Review 



17 



History was made in Washington 

 June 14, when a 'florist and President 

 Wilson, at the head of 60,000 citizens 

 of Washington, marched down Penn- 

 sylvania avenue from the Peace monu- 

 ment to the White House, in the most 

 notable of all the preparedness parades. 

 The florist who marched beside Presi- 

 dent Wilson was William F. Gude. It 

 was a great day all around for the flo- 

 rists and there were many complimen- 

 tary remarks made of their showing. 

 It was the first time in the history of 

 the country that a President of the 

 United States marched at the head of a 

 procession; it was the first time that 

 a florist had the opportunity to hobnob 

 with the leader of the country. Great 

 credit is due Mr. Gude for the wonder- 

 ful work he accomplished in getting the 

 people together for a representation 

 equal to twenty per cent of the entire 

 city population, and for the manner in 

 which the parade swung along on time, 

 passing the stand at the rate of nearly 

 15,000 an hour. Aside from heat pros- 

 trations, and despite the thousandsl that 

 lined the avenue, there was but one 

 accident. In appreciation of all of 

 this. President Wilson has sent to Mr. 

 Gude an autogi;aph letter in which he 

 compliments the latter on the splendid 

 work he did. 



Washington florists are using safety 

 first methods with respect to trying to 

 effect deliveries in Virginia on Sunday. 

 The new Virginia ouster law, which 

 provides for the summary retirement of 

 any officer of the state government 

 who fails to enforce the law,, has 

 brought to life the ancient blue laws, 

 which have been allowed to slumber 

 on the statute books for years. This 

 makes illegal all unnecessary work and 

 allows for the placing under arrest of 

 chauffeurs and teamsters on duty Sun- 

 day. Test cases are to be made to see 

 whether or not telephone exchanges are 

 exempt from the provisions of the law. 

 C. L. L. 



SOCIETY OF AMERICAN FLORISTS. 



Hess Appointed Treasurer. 



President Daniel MacRorie directs 

 me to announce that he has appointed 

 J. J. Hess, of Omaha, Neb., to serve as 

 treasurer of the Society of American 

 Florists to fill out 'the unexpired term 

 of the late Wm. F, Kasting. 



The Houston Convention. 



At this early d*te great interest is 

 being shown in the thirty-second annual 

 convention and trade exhibition, to be 

 held in Houston, Tex., August 15 to 17. 

 It would appear that there will be a 

 creditable attendance from the east. 



Bates and particulars as to the differ- 

 ent routes may be obtained by applica- 

 tion to this office, 53 West Twenty- 

 eighth street, New York, One favor- 

 able route will be by Southern Pacific 

 Co., via steamer to New Orleans, train 

 to Houston, then all rail returning. The 

 best obtainable rate from New York 

 city to Houston by this route would be 

 $83. This rate will include berth and 

 meals on steamer line to New Orleans 

 and first-class rail transportation be- 

 yond, returning from Houston via St. 

 Louis and New York Central lines. 

 Steamers sail semiweekly from Pier 48, 

 North river, foot of West Eleventh 

 street, every Wednesday and Saturday 

 at 12 o'clock noon and are due in New 

 Orleans the following Monday and 

 Thursday. Connections can here be 



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\ JACOB J. HESS. 



nr^HE\]^w treasurer of the S. A. F., appointed by President MacRorie, after a 

 1 telegraphic poll of the directors, has a recognized talent for making a dol- 

 lar do the work of at least 106 cents. He was born in Germany in 1863 and spent 

 his minority in learning the trade there and in Switzerland. He came to America 

 in lS84 and found employment with C. Rieman, at Indianapolis. In 1886 he re- 

 moved to Omaha, and two years later started in business for himself with George 

 H. Swoboda as a partner. The firm is widely known in the west, having started 

 with nothing and built up a greenhouse establishment of over 100,000 feet of 

 glass, with valuable real estate holdings and a fine retail trade; each partner 

 also having acquired many outside holdings. Mr. Hess was appointed a director 

 of the S. A. F. in 1914, by President Wirth. 



made for Houston on the Sunset Lim- 

 ited, leaving New Orleans at 11 a. m., 

 which will fetch our party in at Hous- 

 ton at 10 p. m. the same night. This 

 will give a beautiful ride through the 

 Louisiana sugar and cotton belt, which 

 is an especially scenic route. 



If the party desires to stop over at 

 New Orleans for a day or so, connec- 

 tions can be made with train No. 9, 

 leaving at 11:30 p. m., due in Houston 

 next morning at 11:30. Sleeper rates 

 between New Orleans and Houston are 

 $2. If the trip is made from New 

 Orleans by daylight the party can be 

 accommodated in a large, commodious 

 coach, unless parlor cars are preferred. 



The steamship Momus will leave New 

 York August 9, arriving at New Orleans 

 Monday, August 14, in the morning; by 

 taking rail service there, the passen- 

 gers would arrive at Houston at 10 

 p. m. the same night. Any of our 

 members desiring to leave earlier may 



take the S. S. Creole, leavinjr New York 

 August 5 and arriving at New Orleans 

 August 10. If arrangements for the 

 trip are made promptly, we will ar- 

 range so that the delegates and visitors 

 will have "the time of their lives." 

 Our southern brethren are making 

 every effort to have this convention 

 one of the most successful in the his- 

 tory of the society, not only from a 

 business standpoint, but also from the 

 great amount of pleasure and valuable 

 information derived from our visit to 

 the south. 



Some of the leading firms of the 

 country, alert to the opportunity of the 

 southern market, have made early book- 

 ings for large blocks of space in the 

 trade exhibit. Among these we find 

 the Lord & Burnham Co., John A. 

 Evans Co., M. Eice Co., A. L. Randall 

 Co., Burlington Willow Ware Works, 

 J. A. Peterson & Sons and H. C. 

 Doescher. 



