62 



The Florists' Review 



Junk 22, 1916. 



are generally -regarded -hy>- «eedsmen.A8 

 essential to their protection. 



An informal conference was called 

 March 2, and a number of seedsmen met 

 in this city, at which time the situation 

 was carefully discussed and resolutions 

 passed, but this action, which was in- 

 tended to meet what seemed to be a 

 pressing emergency, was not and could 

 not be made the action of this asso- 

 ciation. 



The past is behind us, the future is 

 before us. We are at present con- 

 cerned in seeking a solution of the 

 problem which will preserve the terms 

 of sale under the disclaimer as an es- 

 tablished custom of the trade in its 

 dealings with the public, for such a 

 custom must be maintained or the dis- 

 claimer is of no value. 



Now, in looking over the terms of 

 sale made by the trade, as they appear 

 in catalogues and elsewhere, this cus- 

 tom seems to be well established, but 

 it is used in a great variety of ways; 

 on th'e letter-heads it sometimes appears 

 at the top of the page, sometimes be- 

 low the business heading, sometimes at 

 the bottom, and sometimes not at all; 

 in the catalogues it is generally used, 

 but usually in connection with other 

 matter intended to explain its use, 

 which in some instances seems to as- 

 sume a rather apologetic tone. There 

 seems to be no clearly defined rule gov- 

 erning its use and from the manner of 

 its use by some dealers I should say 

 they were a little apprehensive as to its 

 effect upon the buying public. 



I recommend that this convention 

 formulate a set of rules -governing the 

 use of the disclaimer; that it define 

 clearly any class of trade in which its 

 omission would not affect its value to 

 the trade as an established custom, and 

 that these rules, with an explanation 

 of their necessity, and an urgent re- 

 quest for their adoption be sent to all 

 members of this association. 



Trade-marking Membera 



All presidents who have come and 

 gone before me have expressed a hope 

 that this association might be made 

 stronger. It is of course obvious that 

 any benefit which may result from its 

 work must benefit all dealers in seeds 

 and can in no way be confined to our 

 own membership. I believe that this 

 association stands for a square deal and 

 that the fact of membership if placed 

 before the public might have an influ- 

 ence of value. An idea occurs to me 

 in this connection which may be worth 

 considering, and in order that it may 

 have such consideration I recommend 

 that a trade-mark be adopted which all 

 members in good standing may use to 

 indicate their membership to the gen- 

 eral public. This custom obtains in 

 many similar bodies and has to my 

 knowledge been beneficial, particularly 

 among those whose patronage is largely 

 found among farmers. 



Howard M. Earl, of W. Atlee Burpee 

 & Co., is in Chicago this week on his way 

 home to Philadelphia after a visit to the 

 firm 's Lompoc and other California crops. 



A florist is judged by 

 the Basicets lie sells 



Get ABSOLUTE QUALITY-write us 



M. J. TILLMANN'S SONS 



224 West llliitis Street. CHICAGO. ILL 



ys,.>^>^ ll/E desire one high grade exclusive National Florist in 

 /iyiimalV every city of the United States. Write for int^rest- 



jHIonst) ing literature and further particulars. 



THE NATIONAL FLORAL CORPORATION 



8— Braadway, HKW T9BM. •^'^-•"-- 



Mention T1>e B«t1<w whea y writo. 



Below Import Price 



CHIFFON 



PLAIN 



Four Inches wide. In the followingr colors 

 only: White, pink, lavender, violet, pnrple, 

 nlle, scarlet, baby blue, cerise, o t/^ „ J 

 As long as stock lasts 072Cya. 



Six Inches wide, colors as A.I/ f» wiA 

 above. As long as stock lasto, H 72 C y u« 



Ten inches wide, In the following: colors: 

 White, pink, violet, purple, a j/\, _ J 

 yellow, l>8by bine, cerise D 72 C y u« 



DOTTED CHIFFON 



c.Trs^'°'!'.*'::!^^•.'.'!.•:"..... 4Kc yd. 



six inches wide, in all colors e i/ _ „ J 

 excepting white O 7TI C y U. 



Ten inches wide, same col- "Tl/— _,J 

 orsas ten-inch plain '/iC yOm 



SILK NETTING 



Six Inches wide, all Ai/^ —Jl 



colors 4>^cya. 



Fourteen inches wide, all q 1/ _ „ j 



colors o/aC yd. 



Buy now: it will pay you to stock up. 



L. BAUMANN A. CO. 



Importers and Manufacturers 

 357-359 W. Chlcaii ««c.. CHICAGO, lU. 



Mention The Review when yon write. 



ALPHA'S 



Money Making Funeral 

 Design Catalogue 



Write for information. Don't 

 delay, tomorrow may be too 

 late. We will tell you why 

 when you write. 



Alpha Floral Company 



Lock Box 675, Kansas City, Mo. 



Mentlon^Tbe Bcvlew when yon write. 



Plants Sell Better 



when the ugly clay pota 

 are hidden by the attrac- 

 tive and artistic 



EVER.READY 

 POT COVERS 



strong cardboard foun- 

 d a t i o n . Best quality 

 waterproof crepe paper, 

 silk fiber ribbon ties at 

 top and bottom. Firmly 

 held with improved 

 metal fastenings. Furnished in four colors and 

 many sizes. Write for samples and price list 

 today. Send 10c for postage. 



ETEB-BEADT FLOWEB POT COVER CO. 

 146 Hnelies Ave.. Buffalo, N. Y. 



Mention The Rerlew whea yo« wrif . 



**ILLINOIS" Sel(-Wat«rtnK Flowor Boxes 



Na Leak — No Rot - No Rnst 



Write for our Oatalogue 



IlllnoU Flower Box Company 



180 N. Dearborn St.. Phone Central B630 GHIOAaO 



Mention The Review when yon write. 



L O OK ! 



JOHNSON BASKET CO. 



828-S25 W. Randolpli Btreat 

 CHICAGO, ILL. 



Manufacturers of "BEST-OF-ALL" 

 lineof POT COVERSand BASKETS 



Mention The Review when yon write. 



WAX ROSES 



Very profitable to have in stock, as they are 

 ready for use in designs at all times and can 

 be used together with natural flowers if desired. 



Price per 100 $2.00 



Less than 100 lots 2^c each 



Less than 50 lots 3c each 



GEO. H. ANGERMUELLER, 

 Wholesale Hsrist 1324 Pine Street. ST. LOUIS. MO. 



Mention The Review when you write. 



NEW CATALOGUE 



WRITE FOR IT. 



THE JOHN HENRY CO. 



LANSING. MICH. 



Mention The Review when yon write. 



ADVERTISING TWINE 



Order either direct or through your jobber. 



NEUER ft HOFFMANN 



57 Grand Street, NSW TORK CITT 



