JuMS 29. 10161 



;■'(': ^■7*''^ r-^K'V 



The Florists^ Review 



23 



AS THE LAWYERS SAY- 



Time Is of the Essence of the Contract 



If you can rely on receiving your cut flower supply on time — and you can if you order of Randall — you can 

 safely promise your customers prompt delivery. And — here's the point— prompt delivery is a cardinal element 

 in business success. No matter how good your quality, if you can't deliver on time» you're a flat, failure. 



€tBy ordering your cut flowers of Randall, you are assured of both fresh stock of 

 the best quality and prompt delivery. That's why discriminatinflr florists buy here. 



FOR THIS WEEK PUSH 



RUSSELL= OPHEUA=SUNBURST=PEONIES 



Don't forget greens— we've lots of *em. 



A. L. RANDALL COMPANY 



Rash Orders 

 are Welcome 



Wholesale Cut Flowers 

 Wabash Ave. at Lake St.» 



Phone 



Central 7720 



CHICAGO 



182 N. Wabash Avenue 



CNjce^^ O L D. Phone Randolph 631 



RUSSELL, WARDS, NILADY, BRILLIANT, Carnations and Greens 



AT LOWEST MARKET RATES 



It was in September, 1914, that Mr. 

 Eonsley, who for some years had been 

 employed in the store of his relative, 

 J. L. Baske, opened a well appointed 

 store in the new Westminster building, 

 106 South Dearborn street. It was re- 

 ported at the time that he had leased 

 the premises for ten years at a term 

 rental of $28,000, but his liability to 

 the landlord in the schedule filed June 

 23 is only $916.66, as a new tenant was 

 promptly obtained. The store was 

 closed February 19. The liabilities in- 

 clude $2,184.44 due Chicago wholesale 

 florists and supply houses, $438.80 due 

 local plant growers, $546.88 due out-of- 

 town florists and florists' supply houses 

 and $3,244.82 due outside the trade. 

 The latter includes $1,483.40 due on fix- 

 tures and $500 due a brother. 



The circumstance serves to show how 

 easy it is for a man without assets to 

 obtain credit, both in and outside the 

 trade. Mr. Ronsley is a man who makes 

 friends readily and his liabilities in the 

 trade show that he had the confidence 



WHOLESALE CUT FLOWERS 



FLORISTS' SUPPLIES AND GREENS 



O. A. & L. A. TONNER 



30 E. Randolph Street L. D. Phone Central 0284 CHICACK), ILL. 



of some of the most conservative 

 houses. 



Various Notes. 



Will the "take the elevator upstairs 

 and save $10" slogan of the clothing 

 store work in the florists' trade t That 

 remains to be seen. O. J. Friedman 

 thinks it will, and he is trying it out 

 in a new venture named the Ohio Floral 

 Co., on the second floor at 509 South 

 Wabash avenue. 



The handsome new home of John 

 Michaelsen, in Eiver Forest, was com- 

 pleted to the last detail June 22, when 

 a daughter came. There already was a 

 I son. 



The brightest spot connected with the 

 wonderful new Edgewater Beach hotel 

 is John Mangel's new flower store, now 

 fully equipped and ready for business 

 somewhat ahead of the rest of the es- 

 tablishment. It is an excellent loca- 

 tion for outside trade as well as that 

 expected from patrons of the hotel, as 

 it is a large district of fine homes and 

 no flower stores near. 



As a measure of the difference in 

 trade conditions, A. T. Pyfer says that 

 this spring the sales of Pyfer & Olsem 

 are almost double what they were in 

 1914, the glass area having been in- 

 creased to only a slight extent. The 





