28 



The Florists^ Review 





JCMB 29. 1916. 



Sweetheart 

 Roses 



We can furnish this small 

 pink rose in any quantity. 



THE LEO MESSER CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nnLADELrilIA,rA. 



BALTIMORE, MD. WASHINGTON. D. C. 



Carnation 

 Plants 



Will send you a sample 

 plant of the kind of stock we 

 can furnish you. 



Inexpensive 

 Flowers 



that we can recommend to you 

 DELPHINIUMS 

 CENTAUREAS 

 GAILLARDIAS 

 SWEET PEAS 

 CANDYTUFT 

 FEVERFEW 

 COREOPSIS 



Easter Lilies 



$10 00 par 100 

 1.50 par dozen 



Every morning we have a fresh 

 supply, and for quality you will 

 find them as good Lilies as can 

 be bought. 



Gladioli 



$6.00-18.00 par 100 



We expect to have more of 

 them this week; America, Augusta, 

 Francis King and other good 

 varieties. 



Sphagnum Moss 



6 large bales for $10^00. Special price in larger quantities. 



Our $10.00 ofifer is the biggest value in Moss you ever bought. Our 

 Moss is clean and fresh, and it is a large;^ bale. Now is the time to put 

 in next season's supply. 



EARLY CLOSING: During the Summer Months, we will close every day at 5 p. m. 



Mention The Review when yon write. 



PHILADELFHIA. 



The Market. 



Anybody who would say "Same old 

 thing" of the cut flower market does 

 not understand it, or perhaps does not 

 want to. Of course none of the experts 

 say that; they note that the change in 

 the last two weeks has been decided. 

 Peonies have been taken out of cold 

 storage with less loss than usual, thus 

 making much better average prices. It 

 is surprising how many peonies were 

 used at moderate prices during June. 

 Now they are pretty well over — still 

 obtainable, but not in quantity. Easter 

 lilies have changed from bad to good 

 stock to have. The quality is no bet- 

 ter; they have been good all along, bar- 

 ring some short stems, but people want 

 them now at fair prices. 



Gladioli are enjoying quite a good 

 time. They i are mostly greenhouse- 

 grown America, with some HoUandia, 

 the orange, of fair to medium quality. 

 The outdoor gladioli from Virginia are 

 beginning to arrive. Good, clean roses 

 are selling quite well, though the local 

 demand received a check when a num- 

 ber of fashionable weddings were called 

 off because the troops were ordered to 

 Mexico. The weddings took place, with 

 telephone calls to the guests, but with- 

 out flowers; they were usually curtailed 

 of all accompaniments and held in ad- 

 vance of the time set. The supply of 

 valley has been shortened. Carnations 

 are still fair, though they feel the heat. 

 Good cattleyas are plentiful and there 

 are some gardenias. Small white flow- 

 ers abound. To them may be added 

 lavender candytuft. 



Boelofs. 



We judge a man by what he has ac- 

 complished as much as by any other 

 thing. When we think of the achieve- 

 ments of Joseph Heacock we must think 

 of Eoelofs. To all of us who are in- 

 terested in greenhouses, Eoelofs is a 



BERGER BROS 



During the summer we expect to have a good supply of the 

 best flowers. We suggest that our friends order early when 

 possible. 



GLADIOLI — HoUandia and America being fine stock 



EASTER LILIES 

 MARYLAND ROSES-ORCHID PEAS 

 PEONIES -- CARNATIONS -- GREENS 



We make a specialty of small white flowers in varieties. 



WE CLOSE DAILY AT 5 P. M. 



1225 RACE ST. PHILADELPHIA 



Mention The RcTlew when yon write. 



source of pride. When some great place 

 is described by an out-of-town visitor 

 as a place of extraordinary merit, then 

 advise him most earnestly to see Eoe- 

 lofs. Take him, if possible; it will re- 

 pay guide and visitor for their time, 

 with interest. 



To my mind the greenhouse range of 

 the Joseph Heacock Co., at Eoelofs, 

 represents the wise expenditure of a 

 large amount of capital. Everything 

 is of the most substantial type and 

 everything is thoroughly done. The 

 quantity of machinery that can be used 

 to advantage is probably the most sur- 

 prising feature of the place to anyone 

 who is not accustomed to a large place 



.run on modern principles of economy. 

 In fact, there are few large places that 

 are so well equipped with labor-saving 

 pumps and engines. This machinery 

 makes it possible to .secure a high de- 

 gree of efficiency from the work ex- 

 pended on the place. Add to this the 

 workmen employed on the place, ca- 

 pable and intelligent men, and you have 

 the foundation for a successful es- 

 tablishment. The well-nigh perfect 

 greenhouses, good soil, pure water, 

 abundant light — all are employed to 

 aid in growing roses for cutting. Is it 

 not natural that fine flowers are freely 

 produced? 



By far the larger number of roses 



