jDita 29, 1916. 



The Florists' Review 



67 



Send for Complete Price List 

 ^Zvolanek's Prize Sweet Pea Seed 



We have a copy of Mr. Anton C. Zvolanek's intereatinc price list ready for you, if you failed to receive the one mailed you a few days 

 aso. Mr. Zvolanek is the originator of the Winter Sweet Pea. having produced all but two of the several hundred Winter- flowering Sweet 

 Peas now known to the botanist— more than 106 distinct varieties developed from his Orchid -flowering type are now grown throughout the 

 world. Sweet Peas from Zvolanek seed, exhibited by Mr. Zvolanek and other prominent srowers, have gathered first prizes everywhere. The 

 four latest honors were First Prizes at the Philadelphia National Flower Show and the New York International Flower Show, and the Gold 

 Medals of Honor at both the San Francisco and San Diego Expositions. Last year's crop was sold out very early. Orders are filled in the 

 order of their receipt. We urge ordering now— from the novelties offered below or from the price list we will gladly send. 



8 NEW AND WONDERFUL ORCHID NOVELTIES-READY FOR YOU HUB. 20 



-ft /ZVOLANEK'S RED Fiery red. largest grown 



"" JMISS LOUISE GUDE Brilliant pink, strong 



MRS.CHAS. A. ZVOLANEK Finest lavender 



ZVOLANEK'S BLUE Bright blue, early 



REV. FATHER N. C. RALEY Lavender-lilac 



MRS. A. LEHMANN Dainty light blue^ 



) '4 0Z,..|4. 

 , >*flOZ... 7. 

 1 10Z...12, 



SS ^ ZVOLANEK'S BRITANNIA Scarlet-crimson, early 



^ IbLACK lady Large dark maroon 



16 OF THE MOST POPULAR WINTER ORCHID PEAS-READY JULY 10 



, Variety- loz. 4oz. Pound 



PINK AND WHITE ORCHID |o,76 $2.60 19.00 



MRS. A. A. SKACH ; 1.00 8.50 12.00 



WHITE ORCHID 1.00 8.60 12.00 



LAVENDER ORCHID 1.00 3.50 12.00 



RED ORCHID 1.00 3.60 12.00 



ORCHID BEAUTY 1.00 3.60 12.00 



MISS FLORA FABING (almost the same as Yarrawa) 1.00 8.60 12.00 



Variety— 1 oz. 4 oz. Ppand 



LAVENDER QUEEN (same as Anita Wehrman).. 10.60 $ 1.75 I 6.00 



LAVENDER NORA 60 1.75 6.00 



CHRISTMAS PINK ORCHID (same as 



Sensation) 4.00 12.00 40.00 



MORNING STAR 4.00 12.00 40.00 



MISS ROLAND 2.00 6.00 16.00 



MRS. JOS» MANDA 1.26 4.00 14.00 



VENUS 1.60 5.00 16.00 MRS. M. SPANOLIN 1.26 4.00 14.00 



A. L. RANDALL CO. 



Wabash Ava. at Laka St. 

 Phana All Dcpts. Cant. 7720 



CHICAGO 



Mention The Review when yon write. 



Large Growers and Shippers of 



Of..i 



Beans, Peas and 

 Onion Seed 



Correspondence Invited 



P.O. Box 857, Melbourne, Austrafia 



MentioD The B«Tlew when yon write. 



PEDIGREE SEEDS 



WATKniS&SINrSOII,ltd. 



LONDON. 



12 Tavtotock Str««t 

 C«v«nt Oardan 



■NOLAND 



Mention nm BeTlew when yon write. 



costs be kept. They serve three broad 

 purposes: First, they sho^ the cost of 

 each product; second, they permit the 

 elimination of unprofitable business; 

 and third^ they establish a correct basis 

 upon which to make prices. To sell 

 blindly a product of which the complete 

 CG^t is not known almost invariably 

 piJoduces bad results, not only to the 

 company, but to the industry as a 

 whole. Your most dangerous competitor 

 is the man who does not know what his 

 goods cost him. 



"In my opinion, the day will come 

 when the success of a business man wUl 

 depend upon the inforatAtion a complete 

 and accurate system gives him. It will 

 be as essential as good workmen and a 

 good organization. 



"The Federal Trade Commission is 

 urging merchants and manuiaeturers to 

 give this subject the attention it de- 

 serves. In its work it has found that a 

 majority of our business failures can be 



FLOWER SEEDS 



ASPARAGUS PliUBfOSUS NANUS 600 se^, $1.75; 1000 seeds. IS.OO 



ASPARAGUS SPRENG£RI \\ 100 seeds, 15c; oz., 60c: Wb., 2.00 



CINERARIA— St. L. S. Co.'e linp. Semi-dwarf Giant Mixed J50 



GIANT PANSIES 



\i oz. 1 oz. 



St. Loals Seed Co.'e lUUbitlon 

 Mixture — A magnificent mixture. 

 The flowers are the very largest, 

 perfect In form, gorgeously col- - 

 ored and free blooming. |1.75 $7.00 



St. L. S. Co. "NompareU" Mixture 

 — This is certainly one of the 

 grandest collections of the rarest 

 and most beautiful varieties of 

 Pansies 1.26 6.00 



Masterpiece — The petals waved or 

 frilled, which gives the flower 

 an almost double appearance.. .75 8.60 



Trimardean Giant Flowering 



Mixed 30 1.00 



Cassier's Giant S Spotted Mixed — 

 With petals of the finest color- 

 ing 60 2.00 



^ ox. 1 oz. 

 Bugnot's Giant Mixture — One of 



the finest blotched varieties. .. .|0. 75 |2.50 

 Imperial German Giant, Mixed — 



A rich strain 60 2.50' 



SEPARATE COLORS 

 All Giant-Flowered Varietlea 



Giant Adonis — Lavender blue 35 1.25 



Giant Emperor WlllUm — Ultrama- 

 rine blue 36 1.26 



Giant Gold Elsie — Clear yellow... .85 1.26 



Giant Fire King — Bright reddish 



brown 85 1.25 



Giant King of the Blacks (Faast) 



— Pure Jet black 35 1.26 



Giant Lord Beaconafleid — Lav- 

 ender and violet.. 85 1.26 



Giant Snowflake — White 35 1.25 



ST. LOUIS SEED CO., 



Pu Jfnd^'sTrt^s'eods 411413 Wtshugtoii Atc., St. Unss, Mo. 



Mentioa The Review when yon write. 



MESSRS. KELWAY & SON 



Wholesale Seed Growers and Merchants 

 LANGPOBT, ENGLAND 



have pleasure in annonncing that their 



Mr. H. A. Naldrett 



has just arrived for a business trip 

 throughout the United States and Canada. 

 Mr. Xaldrett's address during this period 

 will be 



c/o MESSRS. THOMAS MEADOWS & CO. 



8>10 Bridse Street, 

 Battery Park, ^ NEW YORK 



where please write him. 



Mention The Berlew when yon write. 



attributed to poor accounting and in- 

 adequate business information. It has 

 found that bad office methods, inade- 

 quate and unreliable costs of produc- 

 tion and distribution cause a great deal 

 of unfair competition and a heavy busi- 

 ness death rate. 

 ' ' The trouble is that too many people 

 f^in figuring profit fail to take into ac- 

 count all the expense incurred in con- 

 ducting their business. There is no n'fet 

 profit until everything in the way of 



DANISH SEEDS 



COL OLSEN, See4 Gmrer, 



Oabban. 

 Oaoliflower, 

 OarrottMiui- 

 Kel, Swede, 

 Tnrnip.ete. 



OoDtraetOffan 

 and S— pi— at 

 fear service. 



CaMeAMrue- 

 "FlleUOi." 

 U*»: fth U., 



A.i.e. _ 



SM4TVa4e 



Asaodatioa. 



< 



UU) 



DANISH PANSY SEED 



Write for my price list. Cash with order. 



R. WIBOLTT 



Seed Grower and Seed Merchant 

 NAK8KOV, DKHMARK 



Mention The Review when yon write. 



expense and service is taken care of, in- 

 cluding depreciation, taxes, insurance in 

 all its forms, losses from bad debts. 



