18 



The Florists^ Review 



July 6, 1916. 



(I 



Eitobllahed. 1897. by a. L. GBANT. 



PobliBhed every Tbaraday by 

 Thk Florists' Publishing Co« 



630-S60 Oaxtoa Bulldlngr, 



508 South Dear bora St., Oblcago. 



Tele., Wabash 8196. 



RegrlBtered cable address, 



Florview, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the post-office at Ohi- 

 cago, IIU, under the Act ot March 

 8, 1879. 



Bnbscrlptlon price, $1.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Adyertislnir rates qaoted upon 

 request. Only strictly trade ad- 

 yertlslnff accepted. 



f! 



NOTICE. 



It' is impossible to guarantee 



the insertion, discontinuance or 



alteration of any adTertisement 



unless instructions are receiTod 



BY 6 P. M. TUESDAY. 



SOCIETY OF AITERICAK FL0BIST8. 

 Incorporated by Act of Congress. March 4, 1901. 



Officers for 1016: President. Daniel MacRorie, 

 San rranclsco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary. John Teung, 63 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Thirty-second annual conTentl<», Houston, 

 Texas, August 16 to 18, 1016. 



Results bring advertising. 

 The Review brings resulte. 



Lilies will now beeome good property. 

 Conditions are right for the man who 

 owns some bulbs to make money the next 

 few months. 



If this trade could be put on the basis 

 of one price to all it would do as much 

 as any one thing could to advance the 

 standing of the business. 



What about an American supply of 

 valley pipst Who has successfully forced 

 home-grown pipsf What were the meth- 

 ods employed in making a start f 



Goldfish, a profitable side line in 

 many flower stores and retail greenhouses, 

 have gone on the short side of the mar- 

 ket. If you have any, don 't let the public 

 get them too cheaply. 



Slowly, but steadily, the trade is com- 

 ing to realize that no profit can be made 

 on customers who do not pay their bills 

 and that the man who pays slowly must 

 be educated to pay promptly or in the end 

 he will not pay at all. 



There seldom has been a June that has 

 seen so large a proportion of the cut 

 flowers sold through the regular trade 

 channels. Usually a considerable part of 

 the heavy crops of the month must be 

 sacrificed to buyers who come into the 

 markets only when cheap flowers are to 

 be had. 



There is every indication that the 

 United States will be the one open market 

 for the world's output of bulbs and 

 plants of the 1916 crop, with the likeli- 

 hood that labor shortage will cut the out- 

 put below normal and lack of space in 

 steamers will act as a check on shipments 

 that are not on order. 



HONOBABU: MENTION. 



Not a few of the subscribers save 

 themselves the bother of annual re- 

 newal by sending The Review $2, $3 

 or sometimes $5, instead of the dollar 

 bill that insures fifty-two visits of the 

 paper. Among those who have this 

 week enrolled themselves for more than 

 one year in advance are: 

 FIVE years. 



Burrows, J. B., Onset, Mass. 



THREE YEARS. 

 Miller, John, Oyster Bay, N. Y. 

 TWO YEARS. 



Frank, T. P., Buffalo, N. Y. 

 Southerton, R. J. Highland Park, 111. 

 Jordan, O. C, Rossford, O. 

 Le Clere, L., St. Joseph, Mo. 

 Heaven, T., Benton Harbor, Mich. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story: 

 no bills are run upj no duns are sent. 



THE BEST ADVERTISEMENT. 



It is an old saying that the best ad- 

 vertisement is a satisfied customer; 

 which is why The Review welcomes let- 

 ters like these: 



You may discontinue my advertising, as I am 

 all sold out for this season. The Review did its 

 work as usual. — Henry J. Kettmann, Creve Coeur, 

 Mo., June 27, 1916. 



Please omit my advertising until I can get 

 something else ready for market. Thanking you 

 for the selling power of The Review, I remain, 

 etc. — B. C. Blake, Springfield, 0., June 30, 1016. 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



SOCIETY OF AMEBICAN FLORISTS. 



Department of Beglstratlon. 



Public notice is hereby g^ven that 

 John Dunbar, of Rochester, N. Y., of- 

 fers for registration the Salvia splen- 

 dens described below. Any person ob- 

 jecting to the registration or to the 

 use of the proposed name is requested 

 to communicate with the secretary at 

 once. Failing to receive objection to 

 the registration, the same will be made 

 three weeks from this date, June 30, 

 1916. 



Description — Salvia splendens Elizabeth Dun- 

 bar, chance seedling; calyx, cream •white; corolla, 

 pure white. The flower spikes are seven to ten 

 < Inches long; habit compact; height, when grown 

 in groups, from base to top of flower spikes, 

 twenty-four to twenty-six inches. Flowers con- 

 tinuously throughout the season. Comes true to 

 seed. 



John Young, Sec'y. 



AMEBICAN SWEET PEA SOCIETY. 



The prospects for the exhibition of 

 the American Sweet Pea Society at 

 •Bar Harbor, to be held in connection 

 with the annual convention, July 15 

 and 16, give great promise. There will 

 be many exhibits from Newport, Lenox 

 and other eastern points; Bar Harbor 

 itself is an ideal place for growing 

 sweet peas. Schedules for the exhibi- 

 tion are ready and may be had on ap- 

 plication to the secretary. About 1,000 

 have already been sent out to possible 

 exhibitors. The prize list is large and 

 geperouB and keen competition is ex- 

 pected. 



Visitors, exhibitors and judges going 

 from New York will leave on the Met- 

 ropolitan line to Boston at 5 p. m., 

 Thursday, July 13, reaching Boston the 

 next morning. They will leave in the 

 afternoon with the Boston contingent 

 on the Outside line to Bar Harbor, Fri- 

 day, July 14. The fare between Bos- 



ton and Bar Harbor is $10.50 round 

 trip, staterooms $1.50 and $2.00. The 

 fare from New York to Boston is $8.00 

 round trip, staterooms $1.00 and $2.00, 

 according to location. Through tickets 

 to Bar Harbor may be procured at 

 either point. Early reservations are re- 

 quested, as travelers at this season of 

 the year are numerous. For further 

 particulars address the undersigned at 

 40 West Twenty-eighth street. New 

 York. Harry A. Bunyard, Sec'y. 



lUCINOIS STATE FLOBISTS. 



At the meeting of the executive com- 

 mittee of the Illinois State Florists' 

 Association, held at Bloomington, 111., 

 June 27, it was decided not to put on 

 a competitive flower show at the state 

 meeting at Bloomington this fall. The 

 shaping of a premium list, therefore, 

 was abandoned. Efforts, however, will 

 be made by the committee to put on one 

 of the largest non-competitive fall ex- 

 hibitions ever held. The secretary was 

 instructed to write the members who 

 answered the call for cash subscrip- 

 tions to the competitive show, and 

 thank them for their response. All 

 members will be asked to contribute 

 stock to the non-competitive show — cut 

 flowers or plants — to make it a banner 

 exhibition. 



The only cash awards will be those 

 given to the school children of Bloom- 

 ington, for chrysanthemum plants. This 

 amateur feature will be entirely in the 

 hands of A. Washburn & Sons, of 

 Bloomington, who donated several thou- 

 sand plants to the children to grow and 

 who will offer $50 in prizes in this 

 event. 



The show will be staged in the large 

 coliseum at Bloomington, November 9 

 to 11. The commercial end of the show 

 will be in charge of a committee con- 

 sisting of J. F. Ammann, Charles (Lov- 

 eridge and George W. Jacobs. The 

 usual certificate of merit will be award- 

 ed to anything new or meritorious. No 

 entries need be made for this. 



Those attending the meeting were 

 President Charles W. Johnson, Charles 

 Loveridge, I. L. Pillsbury, E. W. Guy, 

 George W. Jacobs and J. F. Ammann, 

 from out of town; Frank Washburn, 

 George Washburn and John R. Gee, of 

 Bloomington. J. F. Ammann, Sec'y. 



CHICAGO. 



The Market. 



With the exception of a few unim- 

 portant variations, the Chicago market 

 is slowly settling into the regular sum- 

 mer form. There is nothing to occasion 

 any large demand, and, were it not for 

 the department store buyers, it would 

 not always be an easy matter to clear 

 the market of surplus stock. These 

 buyers were quite active July 1, with 

 the result that everyone started with a 

 clean slate the first of the week. The 

 large quantities of outdoor stock natu- 

 rally operate to lessen the chances of 

 disposing of all standard stock through 

 regular channels. All things consid- 

 ered, however, there is no cause for 

 complaint. The general opinion is that 

 the market is much better than a year 

 ago, both as to supply and demand, and 

 that business will be ahead of last year 

 in both July ^nd August. 



For really good Beauties there is a 

 fairly strong demand and, owing to the 

 preponderance of cool days during the 



