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July 6, 1916. 



The Florists' Review 



25 



THE THIRD EDITION 



OF THE 



Album of Designs 



(A Book Every Retailer Needs) 



npHE original Album of Designs was published in response to many 

 reauests from florists who felt the need for an up-to-date book that 

 could be used in taking orders for Funeral Designs, Wedding Decorations 

 and Bonauets, Table Decorations and all cut flower work where it was not 

 practicable to show the customer the finished article as it would be when 

 ready for use. With the publication of this album it became possibl« to 

 ■how th* tinlshed work in beautifully printed pictures. The first 

 edition sold like hot cakes, and a Kcond edition went auickly. Now a 

 third edition is off the press. Everything is in it— all the standard 

 designs and many new and heretofore unpublished pieces. 



Orders 

 FiUed 

 Same Day 

 Received 



96 pases, nearly SOO designs and decora- 



tiona, beautifully printed on heavy glazed paper, 



handsomely bound in a cover that will stand wear 



Mo restrictions on Its sale 



7Sc PER COPY, POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



FLORISTS' PUBLISHING CO. 



Publishers of 



I The TIoiistB* Revie'W. 



The Florists* Manual 



[ The Aitiiiwi of DeslBna 



608 S. Dearborn St. (Oazton Bide) 

 CHICAGO, ILLINOIS 



w3* 



BUY YOUR FLORISTS' SUPPLIES FROM 



L.Baufiiann&Co. 



357-359 W. Chiaso Ave., CHICAGO. ILL 



We have the largest and most 

 complete stock. Sea Moss or 

 Japanese Air Plants; Natural 

 prepared Ferns, Cycas Leaves. 

 Magnolia Leaves, Cycas 

 Wreaths, Magnolia Wreaths, 

 Moss Wreaths. Metallic Designs 

 and a big line of Novelties. 



Mantlon The Rerlew when yon writ*. 



Wertheimer Brothers 



THE NATIONAL 

 riORAL RIBBON HOUSE 



19 to 2S Eut 24tli St. NEW YORK. N. Y. 



Mention The Rerlew when yon write. 



of stock inventoried at $250,000 and 

 book accounts of $114,000. 



RICHMOND, IND. 



July 1 Joseph H. Hill took over from 

 the E. G. Hill Co. the carnation range, 

 the Graves place and the Cincinnati re- 

 tail store. The rose range will con- 

 tinue to be operated under the name 

 of the E. G. Hill Co, The Indianap- 

 olis retail store will continue under 

 this direction but using the distinct 

 corporate title, the Hill Floral Co. A 

 separate corporation also may be or- 



I 

 I 



I 



I 

 I 



I 



Summer Roses 



RUSSELL...OPHELIA...BRILLIANT...MILADY 



Colorado Carnations . 3c roses 



Gladioli .... 4c to 6c Russell ... 6c to 14c 



Shasta Daisies, 100, 75c Qphelia 6c to 10c 



Candytuft, bunch,. . 50c p.,,. . c . <» 



rems, 1000,... $2.50 """* ...6c to 10c 



Fancy double Gypsophila, '^"^^V .... 6c to 8c 



bunch, 50c Short Roses . 3c to 5c 



T. J. NOLL & CO. 



1 1 09 Grand Avenue, 



KANSAS CITY, MO. 



Mention The Rerlew when yon write. 



ganized to carry on the Cincinnati 

 store. The Lord & Burnham Co., 

 through its Chicago oflSce, has built two 

 iron-frame houses at what is now the 

 Joseph Hill place, one a growing house 

 60x400, the other a propagating house 

 26x212. It will be recalled that a few 

 years ago the original Hill place on the 

 other side of town was turned over to 



Fred H. Lemon, to be conducted under 

 the name Lemon & Co. Under the new 

 form of decentralized organization each 

 member of the family and each estab- 

 lishment will specialize, although all 

 will work together in close coopera- 

 tion. The E. G. Hill Co., with E. G. 

 Hill, Earl Mann and Miss Sarah Hill 

 at its head, will specialize on roses; 



