26 



The Florists^ Review 



Jdlt 6, 1914. 



Sweetheart 

 Roses 



500 



.$5.00 



THE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nniADELrilIA,rA. 



BALTIMORE. MD. WASHINGTON, D. C. 



Carnation 

 Plants 



Will send you a sample 

 plant of the kind of stock we 

 can furnish you. 



Field-Grown 

 Carnation Plants 



The best plants bring you 

 the biggest returns and you 

 will find the best stock with 

 us — every time. 



Place your order now and we 

 will reserve the plants for you. 



With the immense quantity of flowers we are handling, we are in a 

 position to give you absolutely the best value to be had. You will make 

 no mistake in sending your orders in our direction. For this week we 

 recommend: 



Easter Lilies 



We have them cut in the right condition for shipping. 



Gladioli 



Roses 



The supply is getting larger and we 

 can furnish you the best commercial 

 varieties in any quantity. 



Hadley in all lengths. In pink, Russell, 

 Shawyer and Pink Killarney and Mary- 

 land. Ophelia is a good summer rose. 



Cattleyas and Valley 



Two items we always have on hand. 



Sphagnum Moss 



Our 6 bales for $10.00 is the largest value in good Moss you ever bought. 



EARLY CLOSING: Darins the Summer Moolhs, we will close every day at 5 p. m. 



Joseph H. Hill and his establishment 

 will specialize on carnations. Both 

 places will market their cuts through 

 the E. C. Amling Co., Chicago. Fred 

 H. Lemon will continue to center his 

 attention on pot plants and the local 

 retail trade. 



?HILAI>£I<PHIA. 



Tlie Market. 



The season is over — a season that, 

 despite war abroad and disturbances at 

 home, has been excellent for the florists. 

 There has been a fair quantity of busi- 

 ness, with more than enough flowers for 

 all demands. Lily of the valley is the 

 only exception. So much less was 

 forced that there was a shortage at 

 the end of June. The price advanced 

 to $6 per hundred. 



Carnations are of better average 

 quality than is usual in July. They 

 have been helped by the cool nights. 

 Really fine Mrs. C. W. Ward and sev- 

 eral varieties of white sell slowly at $2 

 per hundred. Gladioli are becoming of 

 importance. They come from northern 

 greenhouses and from southern fields. 

 Easter lilies have a leading place in 

 the summer list of flowers today. They 

 are not so plentiful as a week ago. 

 There are some good roses and a good 

 many roses of rather poor quality. The 

 former are invaluable for quality orders, 

 both in and out of town. The poor 

 grade is useful where quantity is an 

 object. 



Local Beauties are becoming scarcer. 

 A few are coming from the eastern or 

 lower New England states. Cattleyas 

 find little favor. C. gigas is about 

 over; C. Mossise reigns. Delphinium 

 Belladonna is shortening up, but there 

 i8 quite a little larkspur. The older 

 varieties of sweet peas are preferred to 

 the Spencers for shipments in warm 

 weather, provided they are well grown. 

 This is curious, as the Spencers are 

 much finer in every way, except dura- 



Menttoa Tli* BeTlew when yoa write. 



BERGER BROS. 



FANCY GLADIOLUS 



HOLLANDIA, the Best Orange AMERICA, the Best Pink 



HIGH-GRADE EASTER LILIES 



Roses, Carnations, Sweet Peas 

 White Flowers and Greens 



While we can fill rush orders, our friends will aid us by ordering early. 



WE CLOSE DAILY AT FIVE O'CLOCK 



1225 RACE ST. PHILADELPHIA 



Mention The Review when yon write. 



bility. Peas from outdoors are at their 

 height. There is a long list of outdoor 

 flowers. 



Early Closing. 



There is a general movement for 

 early closing among the stores in the 

 center of the city. It is a poor rule 

 that won't work both ways. The long 

 hours in the busy fall, winter and spring 

 seasons have convinced many of our 

 leading business men that shorter hours 

 in summer are not only fair but neces- 

 sary. They think that business can be 

 done just as well in less time, provided 

 all concerned are willing. Each house 

 or individual works out the details to 



meet the special requirements. Nearly 

 all close at 1 'clock Saturdays, or give 

 time through the week to those who 

 stay Saturday afternoon. Many close 

 at 4 o'clock on week days. 



Heavy Importations. 



During the last fortnight H. Bayers- 

 dorfer & Co. have received goods from 

 France, Italy, Holland, Germany and 

 Japan, the total number of cases run- 

 ning over 2,000. These cases comprise 

 those held up by the war, as well as 

 those that are more nearly on time, 

 notably from the first and last-named 

 countries. The customhouse people, 

 who are having a dull time just now, 



