JULT 13, 1916. 



The Florists' Rcvieo^ 



15 



KOOHESTER, N. Y. 



The Market. 



A good quantity of funeral work, 

 with a fair amount of wedding orders, 

 has made the week a pretty good one. 

 Counter trade, however, is not so large 

 as it might be, owing to the fact that 

 many of the best customers are away at 

 the summer resorts. 



There is a large and varied stock to 

 select from. Outdoor stock is arriving 

 fast and good supplies of rambler roses 

 are included in the daily shipments. 

 Carnations are plentiful and sell 

 cheaply. They are getting small, but 

 their quality is good. Beauties are mov- 

 ing fairly well and a good business is 

 being done in other varieties of roses, 

 such as Ward, Ophelia, Bussell, My 

 Maryland, Hadley and the Killarneys. 

 Sweetheart roses meet with a fair de- 

 mand and are much used in bowl and 

 basket work. Gladioli are coming in 

 fast and sell at reasonable figures. Eas- 

 ter lilies are pretty good and sell freely. 

 There is an abundance of good outdoor 

 lilies, which sell well. Valley is plenti- 

 ful, but is not in great demand. Sweet 

 peas, which have decreased consider- 

 ably in quantity, are in steady demand. 

 Gypsophilas have arrived and are used 

 freely. Gaillardias, delphiniums, fox- 

 gloves, Canterbury bells, irises, snap- 

 dragons, Shasta daisies and forget-me- 

 nots are all in their prime now and sell 

 satisfactorily. Some fine gloxinias 

 move freely, but there is a lack of other 

 flowering plants. 



Various Notes. 



A new icebox has been purchased by 

 the Aster Candy & Flower Store and 

 proves to be quite useful. Business here 

 is good. 



J. B. Keller Sons had a beautiful and 

 artistic window display for July 4. It 

 consisted of several flags, with baskets 

 of larkspurs, daisies and red rambler 

 roses, each tied with red, white and' 

 blue ribbon. 



Charles W. Curtis, of Irondequoit, N. 

 Y., has purchased a new automobile 

 and he made a trip with his family to 

 Troutburg July 4. He reports that 

 business is exceptionally good and he 

 was entirely sold out of bedding stock. 

 He is cutting some fine gladioli. 



An unusually attractive window dis- 

 play was seen at the store of E. C. Kael- 

 ber. Inc., last week. Its simple, taste- 

 ful arrangement made it especially no- 

 ticeable. Tall vases, with small flags 

 fastened tightly around them, resem- 

 bled firecrackers. In each vase was a 

 good-sized bouquet of red and white 

 carnations, with blue cornflowers. A 

 large flag was draped from one corner 

 of the window to the other, with fine 

 effect. 



The beautifying of Eochester, a 

 scheme devised by the Chamber of Com- 

 merce two or three years ago, is be- 

 coming quite popular and the commit- 

 tee in charge is working hard to make 

 this season the best ever. The hotels, 

 banks and other public buildings, as 

 well as hundreds of private residences, 

 are looking fine, with the pretty ar- 

 rangements in window boxes, baskets, 

 etc. Special prizes are being offered 

 and many are entering the contest. 



James Vick's Sons are much encour- 

 aged by the return of good weather. 

 They, like other seedsmen and growers, 

 suffered heavy losses during the early 

 part of the season and the planting 



had to be done many times. During 

 the last two weeks much work has been 

 accomplished and the crops are looking 

 better. Business with them is well up 

 to the standard. 



H. E. Wilson is cutting some good 

 sweet peas, which sell excellently. He 

 is making a pretty display of cut glass 

 vases, jardinieres and Japanese bowls in 

 his window. H. J. H. 



MOBILE^ ALA. 



The fury and velocity of the recent 

 hurricane was worse than any other 

 storm I have seen during my twenty- 

 two years in Mobile. It was of longer 

 duration. The velocity reached 107 

 miles per hour — official record — for 

 about five minutes, and averaged about 

 eighty miles for over twelve hours. The 

 damage to florists' establishments here 

 is quite heavy. Oddly enough, it was 

 not serious in its effect on anyone. Few 

 greenhouses are entirely down and com- 

 paratively little glass was broken. The 

 loss of outdoor flowers is complete. The 

 Minge Floral Co. reports no houses 

 down and no damage to indoor stock, 

 but some breakage of glass and ventila- 

 tors. During the early part of the 

 storm, and before telephone connections 

 gave out, the grower, Mr. Hauge, re- 

 ported one gable down. For twenty 

 hours the proprietors were without news 

 and had resigned themselves to a total 

 loss. The next day the secretary, Mr. 

 Demeranville, reached the range through 

 four feet of water and found Mr. Hauge 

 holding the fort and ready to send a 

 cut to town. The proprietors still are 

 wondering why Providence spared them. 

 Mr. Hauge says he will not try to nail 

 down top ventilators in a hurricane any 

 more, as he was lifted bodily off the 



ridge and deposited on the ground, 

 which, luckily, was in a semi-liquid con- 

 dition. 



The old concern of C. Eavier & Sons 

 was rather heavily hit. Much glass was 

 broken and the framework of some of 

 the houses somewhat buckled. There 

 was a large loss of outdoor stock. Ee- 

 pair work has been begun, and in a 

 month's time the range will be as good 

 as ever. 



The Chatogue Greenhouses, owned by 

 Mrs. F. P. Davis and operated by the 

 Goodbrad Floral Co., are reported to be 

 badly wrecked, with several houses 

 down. I have not been able to verify 

 the report. 



The greenhouses of A. Duplan suf- 

 fered heavily, but less than might have 

 been expected. They are not beyond 

 repair. 



The Industrial Gardens are reported 

 to be only slightly damaged. Aside 

 from a large breakage of glass and a 

 total loss of outdoor flowers and plants, 

 the Gem Floral Garden, owned by H. P. 

 Loding, came out of the storm in good 

 shape. ^' 



L. Thublin had one ^ouse badly 

 wrecked. The truck gardeners in this 

 section have suffered heavily; what the 

 storm did not take, the rains finished. 

 Pecan orchards were badly damaged 

 through defoliation, loss of nuts and 

 breakage. A great many large trees 

 were entirely uprooted. This trouble, 

 coming at a time when the trade was 

 recuperating from two seasons of hard 

 times, due to the effect of the war on 

 the timber and cotton market, has given 

 us florists another lick. The craft, 

 though, takes an optimistic view of the 

 situation and everyone is working hard 

 to meet a boom in business due next 

 fall. H. P. Loding. 



Southern readers are invited to send items for this department. 



Ada, Okla.— W. E. Pitt has had ex- 

 cellent success with the Godfrey calla 

 in his first season growing it and thinks 

 it much superior to Calla .ffithiopica. 



Santa Fe, N. M.— At the Clarendon 

 Garden, E. V. Boyle, manager, prepara- 

 tions are being made for giving rose 

 growing a trial this season, a 70-foot 

 house for the purpose now being near 

 completion. The varieties to be tried 

 are Hoosier Beauty, White Killarney, 

 Shawyer, Ophelia and Sunburst. Busi- 

 ness becomes better each year. 



Bridgeport, Ala, — Five years ago E. 

 D. Morris found a sport in a field of 

 purple Crego asters; it had a white 

 stripe in the center of each petal. 

 After five seasons of careful selection 

 it has developed into a flower of perfect 

 Crego type, deep lavender in color, each 

 petal evenly and distinctly striped 

 white. Mr. Morris believes it has ex- 

 cellent commercial possibilities. His 

 stock consists of 1000 plants. 



Houston, Tex. — A stranger to some, 

 but still remembered by many, W. W. 

 Westgate has returned to town after 

 an absence of sixteen years in the west. 

 Those who recall the great storm of 

 1900 — and who does notf — perhaps also 

 will recollect how severely the master 

 elements dealt with the greenhouse 

 range of Mrs. N. E. Westgate & Son, 

 of which firm Mr. Westgate had been 

 the junior partner since he was a boy 

 in short trousers. Mother and son were 

 put out of business by the hurricane 

 and shortly afterwards Mr. Westgate 

 packed his things and departed for 

 Seattle, Wash., from which city, after 

 sixteen years, he has returned to his 

 home town. Mr. Westgate will reenter 

 the florists' business at Houston, main- 

 taining a city sales establishment at 

 the old range, half of which remained, 

 and specializing in hardy outdoor stock 

 on an 8-acre plot on the edge of the 

 city. Mr. Westgate expects to enter 

 the wholesale field later on. 



