18 



The Florists' Review 



July 13, 1916. 



Estsfollshed. 1897. by G. L. QRANT. 



Pabllshed every Thursday by 

 The Florists' Publishing COh 



630-660 Oaxton Bulldlngr, 



SOSSoath Dear bora St., Chlcaffa 



Tele., Wabash 8196. 



Registered cable addreaSt 



Florrlew, Chicago. 



Entered as second class matter 

 Dec. 8. 1897, at the post^ffice at Chl> 

 caero, IlL. under the Act of March 

 8, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; i0 Europe. $3.00. 



Adyertlaingr rafes quoted upon 

 request. Only strictly trade ad* 

 vertlslnff accepted. 



fl 



NOTICE. 



It' is impeasible to (guarantee 



the insertioB, diacoBtinuaiice or 



alteration of any advertisement 



unless instructions are received 



BY 5 P. M. TUKSDAT. 



SOCIETY OF AKEHICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1001. 



OfBcers for 1916: President, Daniel MacRorie, 

 Ban Francisco; Tice-in-esident, R. C. Kerr, Beus- 

 ton, Tex.; secretary, John Touag, 63 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Thirty-second annual conrentlon, Honston, 

 Texas, August 15 to 18. 1916. 



Besults brinf; adTertining. 

 The Beview brings results. 



There is, especially in the east, a sur- 

 plus of geraniums, but it mostly is stock 

 that was not in salable condition until 

 after the peak of the season. 



Over in Paris they have awarded the 

 Bagatelle gold medal to a new rose called 

 Mrs. Wemyss Quinn. Unless we miss ( ! ) 

 it greatly, the man who named it justi- 

 fied himself with the old quotation about 

 the fragrance of the flower under any 

 alternative cognominal appellation. 



The surpluses of bedding stock on 

 hand after the largest season in the his- 

 tory of the trade indicate that produc- 

 tion has reached a point where effort 

 should not be so centered on working up 

 stock as to ignore the necessity of work- 

 ing up an outlet; up to a certain point 

 people will search out a place to buy, but 

 above that buyers must be sought. Most 

 florists still wait for buyers. 



Now that there are automobiles enough 

 to carry at one time over one-sixth of the 

 population of the United States, with 

 every town of any consequence holding 

 frequent parades of decorated cars, The 

 Eeview receives so many photographs of 

 this character that, were any consider- 

 able proportion of them printed, there 

 would be space for little else in the pic- 

 ture line. Of the thousands of cars that 

 are decorated not many make work for 

 the florist and most of those that show 

 the professional hand carry principally 

 artificial flowers. But recently at Port- 

 land, Ore., for the rose festival, Clarke 

 Bros, decorated two cars so elaborately 

 that they attracted unusual attention ; 

 The Review has seen few finer. One re- 

 ceived the grand prize, the other first 

 prize in the class for public schools. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THREE years. 

 Scott, S. 3., Zumbrota, Minn. 

 TWO YEARS. 



Martin, Ira G., Wilkes-Barre, Pa. 

 Murley, J. H., Cleveland, O. 

 Pfeiffer & Son, Winona, Minn. 

 Boldt-IiUndy, Denver, Colo. 

 Huebner, H., Groton, Mass. 

 Wlnans, Frank, Petoskey, Mich. 

 Jones, F. C, Warren, O. 

 Campbell, R. M., Punxsutawney, Pa. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



other. There is, however, considerable 

 difference in price. 



A FBIOBI. 



Back in the good old college days we 

 were taught that, a priori, given certain 

 definite causes, the effect could be reck- 

 oned with certainty; or conversely, 

 that certain effects indicated certain 

 definite causes. So here's the cause: 



You don't have to tell a pretty Rirl she's beau- 

 tiful, she knows it; still, she likes to listen. 

 Nor do we need to tell The Review how good it 

 is, everybody knows it; but its friends like to 

 listen, and so do I. — Edward Snow, Sayre, Pa., 

 July 4, 1916. 



It is easy, therefore, to reckon the 

 effect. Here it is: 



I have been much pleased with the business 

 my ad in The Review has brought me this sea- 

 son. — Glenn E. Moore, RushvUle, Ind., July 7, 

 1916. 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



BEVEALS A TRADE SECRET. 



In the Orpet trial at Waukegan, 111., 

 where the evidence has shown that a 

 girl died of potassium poisoning and 

 the effort has been to show, on one side, 

 that Will Orpet administered the drug 

 obtained from his father's supply of 

 fumigant and, on the other, that it was 

 self-administered, there was a sensa- 

 tion July 6, when it was shown that 

 sodium cyanide is sold in the drug trade 

 for potassium cyanide; three chemists 

 and a drug salesman calmly testified 

 that the substance in the Orpet green- 

 house was not potassium cyanide at all, 

 but sodium cyanide. 



Robert J. Hevoner is an employee 

 of the Fuller-Morrison Co., wholesale 

 druggists, Chicago. He said he had 

 sold the elder Orpet the sodium cyanide. 

 Then he revealed a trade secret. In 

 the ten years that he has been con- 

 nected with the firm, he declared, he 

 has never seen an ounce of potassium 

 cyanide on the shelves of the com- 

 pany's building. Customers who ask 

 for potassium cyanide receive sodium 

 cyanide, and it answers their purposes 

 perfectly. At no drug store in the mid- 

 dle west, so far as Mr. Hevoner knew, 

 is potassium cyanide to be obtained. 

 In other words, Orpet, if he had asked 

 for potassium cyanide at any drug 

 store, would have stood an extremely 

 slim chance of getting it. 



It was a stroke for the defense. Also 

 it shows that florists are using sodium 

 cyanide for fumigating where they 

 think it is potassium cyanide, but it 

 also shows that one is as good as the 



CROPS IMPROVE. 



The government 's July crop report 



is encouraging to the country at large 



and especially to florists in the grain 



states, who care little about conditions 



in the manufacturing east, their season 



being assured by good crops in their 



own district. All grain crops showed 



a marked improvement in June, the 



weather being much more favorable 



than it was earlier in the season. The v 



gain is put in figures this way: 



Crop Condition July 1 • June 1 



Winter wheat 489,030,000 bu. 469,006,000 bn. 

 Spring wheat. 269,517,000 bu. 246,000,000 bu. 



Com 2,866,000,000 bu 



Oats 1,316,867,000 bu. 1,254,834,000 bn. 



Barley 205,000,000 bu. 189,000,000 bn. 



Corn shows an acreage and indicated 



yield larger than a year ago, but the 



other crops are not yet quite up to last 



year's record. 



FORMALDEHYDE FOB SPOT. 



A Beauty grower who has had trouble 

 with black spot asks The Review if . 

 anyone has successfully used formalde- } . 

 hyde in checking black spot in Amer- 

 ican Beauty. There is no record in 

 The Review office of such a use. If 

 any reader can give directions, they ♦ : 

 will no doubt be of general interest. 



CHICAGO. 



The Market. 



Summer conditions prevail on the 

 Chicago market. There is an abundance - 

 of stock, but much of it is of inferior 

 quality. The difficulty seems to lie 

 in the fact that too many growers have 

 held off later than usual in replanting • 

 or drying off old plants, with the result 

 that a large quantity of low grade stock 

 is coming onto the market. But poor 

 stock is not the only kind on the mar- 

 ket. Good, clean, young stock is ar- 

 riving and moves with little . effort. 



Beauties are scarce, but of all kinds 

 except youpg stock there is fully enough 

 for the demand. Young Beauties, of 

 which there are far too few, are in 

 good demand. Of other roses Russell 

 leads, with a really brisk demand. This, 

 of course, has been strengthened by the 

 arrival of young stock. Ophelia takes 

 second place without dispute. In spite 

 of the large supply of roses, open, 

 short and indifferent, the greater part 

 of them are moved, though at a low 

 average figure. 



There is a decided oversupply of poor 

 carnations. Some of them are jobbed 

 off, others move slowly through the reg- 

 ular channels and the rest do not move 

 at all. To vary the monotony, valley is 

 meeting all requirements, but now that 

 the wedding season is past, no one seems 

 to care. Easter lilies are abundant, but 

 move slowly. Cattleyas are still in 

 small supply, but the fact creates small 

 comment, as there is little demand for 

 them and prices are down. Good sweet 

 peas clear regularly, but most of the 

 receipts are short, inferior stock. For 

 this, there is practically no demand. 

 Daisies, with the exception of Shasta, 

 are moving slowly. Snapdragon, too, 

 is inclined to drag. Good gladioli are 

 scarce and in moderate demand. Cold 

 storage peonies, though still in the mar- 

 ket, are on their last legs. There have 

 been no appreciable receipts of late out- 



