u 



The Rorists^ Review 



Jolt 13, 1©16. 



r 



Sweetheart 

 Roses 



500 



.$5.00 



THE LEO HIESSEN CO. 



WHOLESALE FLORISTS 



12th and Race Sts., nDLiU)ELrilU,rA. 



BALTIMORE, MD. WASHINGTON. D. C. 



Carnation 

 Plants 



Will send you a sample 

 plant of the kind of stock we 

 can furnish you. 



100,000 



Field-Grown 

 Carnation Plants 



Growing in a section where the 

 conditions are the most favorable 

 for producing good plants. 



We commenced shipping plants 

 July 1st. 



Let us figure on your require- 

 ments. 



EARIY CLOSING— Every day at 5 p. m. 



THINK THIS OVER! 



We don't know where you could find a better supply of Cut Flowers, both 

 in quality and variety. 



Our organization is equipped to handle your orders promptly and have them 

 filled in a satisfactory manner. 



It is always best to call on us first. It saves you money and secures you 

 the Best Stock. 



GLADIOLI 



/ $4.00 to $5.00 per 100 



EASTER LILIES 



$1.60 per dozen; $10.00 per 100 



CATTLEYAS 



$5.00 to $6.00 per dozen 



HADLEY AND RUSSELL ROSES 



$6.00 to $12.00 p«r 100 



VALLEY ASTERS 



$5.00 per 100 $1.60 to $3.00 per 100 



» 



licntloB Th« BcTlew when yon write. 



City, Mo., passed through Chicago July 

 9, on their way to the Imperial Coun- 

 cil of the Shriners in Buffalo. 



C. H. Green, of Green's Greenhouses, 

 Fremont, Neb., and family passed 

 through Chicago this week on an auto- 

 mobile trip to Michigan. 



A visitor on the market this week 

 was James L. Denmead, of Marshall- 

 town, la. 



FHIIiADELPHIA. 



The Market. 



The wholesale commission cut flower 

 houses are active during the time flow- 

 ers are arriving and for a short while 

 after. Then they become dull, with lit- 

 tle splashes of activity now and then. 

 The retail stores are extremely quiet, as 

 a rule, a quietness that is broken by a 

 mail or telephone order or the visit of 

 a customer, which causes life and move- 

 ment for a time. This is as much as 

 can be expected in summer, except at 

 rare intervals, when hurry-up calls for 

 absent members of the force and for 

 supplies of flowers make it possible to 

 fill a good-sized order in proper style 

 and on time. Perhaps the actual con- 

 ditions of the market may be clearly 

 portrayed by saying that the seller is 

 dreadfully afraid to miss a sale of his 

 flowers, lest no one else may want them, 

 while a buyer is fortunate to find exact- 

 ly what he wants when he wants it. Of 

 lourse, this refers to the ordinary buyer, 

 sot to those located within a stone's 

 throw of t|ie greatest flower-shipping 

 center in the east. 



More interest centers about valley 

 than any other flower. While $6 per 

 hundred still is asked and obtained, it 

 is not the ruling price that it was one 

 week ago. This is partly owing to a 

 weaker market, partly to some inferior 

 valley. Cattleyas are steadily moving 

 from the abundant to the scarce side, 

 the price advancing to keep time. Sweet 

 peas hav« suffered from the liot 



BERGER BROS. 



EASTER LILIES 



Gladioli 



ROSES - CARNATIONS - SWEET PEAS 

 FEVERFEW — CANDYTUFT 



GOOD STOCK - FAIR DEALING - PROMPT SERVICE 



Mention The BeTlew when yog write. 



J. BAKERi 12 s^th^STstrMt, PHILADELPHIJli PA. 



SEASONABLE CUT FLOWERS 



weather. Easter lilies are important 

 flowers now. Carnations are plentiful 

 one day, scarce the next. Eoses have 

 been plentiful right along, except white. 

 Gladioli are an increasingly important 

 factor; the local outdoor crop is not in 

 yet. Hollandia is about over; Pink 

 Beauty is plentiful. Asters have come. 

 They are in demand, although the qual- 

 ity gives room for wishing. 



Topic of the Hour. 

 Joseph Heacock believes that his 



record book has saved his company 

 thousands of dollars. This is an oppor- 

 tune time for starting such a book if 

 you do not already keep one. It means 

 that every variety of plant or flower 

 grown is charged with its share of the 

 expenses and credited with its returns. 

 In this way and in this way only can it 

 be determined what varieties pay. 

 Every true grower has his favorites. 

 While the rule to grow the variety that 

 does best with you is a good one, ap- 



