26 



The Florists' Review 



July 13, 1916. 



3 No. 888-17 iBCh«a high, $8.00 p«r ioz. 



ON TRIAL; 



or, You Are the Judge 



<LThe true rule in determining the qualities of a basket is not to conclude whether it 

 has any bad qualities, for there are few baskets that have real bad qualities; almost 

 every basket has a combination of good and bad qualities. The rule that should be 

 followed is to use your best judgment in the different lines you have handled to deter- 

 mine which have the more good than bad qualities in them. 



CWe naturally claim our baskets have more good qualities for the money than ^J 

 other, but, as you are the buyer, you of course must be the judge. You cannot judge 

 without evidence of the article. If there is another florist in your city, ask him ; or, 

 still better, get in a small line of our baskets. 



<t,Our line is upon trial, and we anxiously await your verdict, 

 "^■fl Our special for this week. 



THE HOUSE OF MERIT 



JOS. G. NEIDINGER CO."""ph.l'J:.?eVp^,x.pa 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiyiiiiiiiiii 



Mention The Review when you write. 



Ill 



space is occupied. Tor iBstance, if it 

 costs $300 a year to run a greenhouse, 

 counting labor, fuel, wear and tear and 

 interest on investment, and $150 worth 

 of Paper White bulbs occupy one-quar- 

 ter of that house for three months, then 

 the Paper Whites have cost $168.75, 

 with a fair share of the cost of the 

 taxes to be added. There is an ob- 

 jection to this plan on the ground that 

 space is more valuable during certain 

 months than during others. AUow- 

 ' ances can be made for this by requir- 

 ing a larger profit during the best 

 months. The records can be readily 

 kept on cards and then entered in a 

 record book. When systematically kept 

 they will be apt to stop leaks and go 

 a good way toward increasing profits. 



The Close of a Notable Career. 



Many men and women were gath- 

 ering at a homelike country residence 

 in a town of eastern New Jersey on 

 the afternoon of July 5. Earnest-look- 

 ing men and women, evidently from 

 many localities and many walks of life, 

 drawn together by a common purpose. 

 That purpose was to pay their last trib- 

 ute of respect to an honored friend, to 

 Walter P. Stokes, taken from them in 

 the midst of life and activity while on 

 a fishing trip in Maine; the parting had 

 come in a moment. This was their fare- 

 well. 



As the friends gather in the house 

 and on the porch there is time to give 

 an idea of the complexion of the gath- 

 ering. Here is William F. Dreer, dig- 

 nified and courteous of manner; near- 

 by is Frederick J. Michell, whose easy 

 carriage gives little token of his load 

 of cares. On the porch is Joseph Hea- 

 cock, famous for his cultural skill, while 

 greeting him with a firm handshake is 

 Leo Niessen, a leader in the commission 

 world. These four names will sufSce 

 to show that the best men in seeds, 

 plants and flowers were present among 

 the friends of Walter P. Stokes. 



A kindly, hearty, human man — that 

 was Walter P. Stokes, one who threw 

 the spirit of comradeship into his busi- 

 ness life to a degree that made meet- 

 ing him, even for a few moments, a 

 pleasure. Builder of a large seed house, 

 owner of the Floracroft Gardens, im- 

 porter and forcer of lily of the valley. 



Summer Roses 



RUSSELL...OPHELIA...BRILLIANT...MILADY 



Colorado Carnations . 3c roses 



Gladioli .... 4c to 6c Russell ... 6c to 14c 



Shasta Daisies, 100, 75c Qphelia 6c to 10c 



Candytuft, bunch, . . 50c p .,,. . c t ao. 



ferns, 1000. ... $2.50 «""""' •••«'to1«« 



fancy double Gypsophila, l*''»«'y .... 6c to 8c 



bunch, 50c Short Roses . 3c to 5c 



T. J. NOLL & CO. 



1109 Grand Avenue, KANSAS CITY, MO. 



Mention The Rgrlew when yon write. 



The Madison Basketcraft Co. 



Madison, Lake Co., Ohio 



Mention The ReTlew when yon write. 



THE FINEST CUT OF ASTERS IN PHILADELPHIA 



We are in our new quarters at 1616 Ranstead St., on and after July 17, 1910. 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHAN6E 



We close daily %t 6 p.m.; Sftturday, 4 p.m. Closed Sunday. 



1615 Ranstead St.,/ PHILADELPHIA, PA. 



jl Always mention the Florists' Review when writing advertisers «^ 



