48 



The Florists' Review 



JULT 13, 1916. 



PEDIGREE SEEDS- 



WATKINS&SINrSON,Ltd. 



12 Tavistock Strsat 

 - — ' Covant Sardan 



LONDON, ENOLAND 



Mention Tli* Rerlew when you write. 



clared, also a special dividend of ten 

 per cent, making twenty per cent in all. 

 The company also issued to the em- 

 ployees a bonus of ten per cent on the 

 amount of wages they had received dur- 

 ing the year. This affected 107 people, 

 cost the company $4,300 and was given 

 to all employed by the company for fif- 

 teen weeks or more during the year. In 

 doing this the company established no 

 precedent but will continue to pay an 

 employees' dividend if business justi- 

 fies it. 



This is one of the seed concerns that 

 has no fear of publicity; it states that 

 during the year ended June 30, 1916, 

 it filled 133,652 orders, which totaled 

 $412,912.29, an average of about $3.09 

 per order. This is an increase of thirty- 

 three and one-third per cent over the 

 preceding year in the number of orders 

 as well as the gross business. 



Out of this amount of business the 

 orders were distributed as follows: 



Garden and flower seeds 'Ho'oanSJ" 



rield seeds, except corn Ha'yS^rA 



Nursery ^o'S^s 5t 



Seed com in'Sa 



Implements 10,242.42 



Aside from this there were other 

 small scattering items of sales. 



A statement of the business done 

 this year as compared with preceding 

 years will also be of interest. The fol- 

 lowing is the amount of gross business 

 for each of the last four years: 



llli- ....:" 227.872.53 



Ifttn ; 313,373.12 



1016 ::::::.: ••• 412,912.29 



Another feature is the fact that the 

 company depends altogether on adver- 

 tising for its sales. It does not employ 

 solicitors or traveling salesmen, but re- 

 lies on the printed product of its own 

 printing office. The sales are made di- 

 rect to the planters, no sales being made 

 to wholesalers or to the retail trade. 

 A record kept at the office shows that 

 it has averaged the receipt of forty- 

 eight orders for every 100 catalogues 

 sent out. 



The business was originated in 1895, 

 but kept on its swaddling clothes until 

 about 1903, when it commenced to 

 spread. In 1907 it was incorporated 

 and its real expansion began, after 

 moving the business into town from the 

 farm. 



BALTIMOBE. 



The Market. 



Business has dropped to the hot 

 weather average, which is low. There 

 is not an extra large supply of stock in 

 the market, but there is enough for all 

 demands and then some left over. 

 Southern gladioli have come in heavily 

 during the week and have moved fairly 

 well. Peas are plentiful — far too many 

 for the demand. A few asters arrived 

 this week, the first of the season, but 

 they are only of medium quality. Lilies 

 are plentiful and have been moving 

 well. Boses have shortened both in 

 quality and supply, but the close of the 

 week's business found many in the 

 hands of the street boys. A few cama- 



10.000,000 



HOLLAND BULBS 



AT WAR PRICES 



Mg\i\g\ baautUul tap slza MTACINTH8. in 10-12 named sorts, as: La Orandesse, 

 1 1 II 11 1 L'Imnocence, Grandeur a Merveille. Moreno. Gertrude. Gigantea, ^^^^ a ^^ 

 f iilili Lady Derby, King and Queen of the Blues. Johan Mansfield, etc. ^Qfl fill 

 All extra top size, healthy bulbs. 19ctm. and over in circumfer- AAII III I 

 ence. IWof these beautiful bulbs, only $2.50 PerlOW, iP"" Va W 



1AAA extra second size, in same varieties, all bulbs 17-19 ctm. in circumfer- #10 AA 

 lUUU ence. Per 100. $2.00 Per 100«. ^ID.UU 



1AAA Iftrce forcing Hyacinths, in named varieties or mixed calors, 16-17 ctm, #10 AA 

 IVUv in circumference. Per IH bulbs. $1.60 Per 10«0. ^l^.UV 



1AAA Dutch Romam Hyacinths, in named varieties or mixed, extra for fore- #1 A AA 

 lUvv ing, 12-16 ctm. in circumference. Per 100. tl.26 Par IMI, ^lv*Vv 



enroLE early tttlifs. loo 



In 10 named sorts for forcing.. .$0.50 

 In 10 named sorts for bedding. . . .45 



Sue T. Thol, scarlet 80 



I>uc T. Thol, white, mixed 80 



Artus 60 



Belle Alliance 90 



Cottage Maid 60 



Couleur Cardinal 1.50 



Crimaon Xing 50 



Cramoiaie Bnlliant 70 



Dusart 60 



SuchoMe De Parma 70 



Xing of the Yellows 90 



La Reine, top size 60 



Xeizerskroon 90 



Le Matelas, early 1.40 



Kon Tresor 1.20 



Pottebakker, white 1.30 



PottehAkker, scarlet 75 



Prince of Auatria 90 



Proserpine 1.50 



Rose Oriidelin 60 



Roae Luisante 1.20 



Fred. Moore 60 



Vermilion Brilliant 1.20 



White Hawk 1.20 



White Swan 80 



Yellow Prince 70 



Extra fine mixed 40 



DOTTBLE EARLY TITLIPS. 



Couronne d'Or 



Count of Leicester 



Imperator Rubrorum 



Lucretia 



La Candeur 



Murillo 



Rubra Maxima 



Salvator Rosa 



Toumesol, red and yellow 



Tearose 



Vuurbaak 



Extra fine mixed 



Extra named sorts 



1.50 



.60 



1.00 



1.00 



.80 



.90 



.80 



.90 



1.50 



1.90 



1.30 



.00 



.80 



1000 



$ 4.50 



3.50 



5.50 



7.00 



6.00 



8.00 



5.00 



13.00 



4.50 



6.50 



5.50 



6.00 



8.00 



5.00 



8.50 



12.00 



10.00 



12.00 



6.00 



8.00 



13.00 



6.00 



11.00 



6.50 



10.00 



10.00 



7.00 



6.00 



3.00 



13.00 



5.00 



9.00 



8.60 



6.60 



7.50 



6.50 



7.00 



13.00 



17.00 



11.00 



4.00 



6.00 



60 



SINGLE LATE TULIPS. 

 100 



In ten named yar $0.60 



In splendid mixture 45 



DARWIN TULIPS. 



In 10 to 12 named var., extra 



lar^e stock, best for cutting.. .80 

 Darwin, mixed 



NARCISSI. 

 Double V. Sion, extra double nose 



Double V. Sion, 1st size 



Bic, Victoria, double nose 



Bio, Viotoria, 1st size 



Golden Spur 



Golden Spur, double nose 



Emperor 



Emperor, single nose 



Empress 



Empress, double nose 



Frinceps 



Frinceps, single nose 



Sir Watkin 



Sir Watkin, donble nose 



Poetioua Omatus, extra 



Foeticus Omatua, single nose... 



Narcissi, in named sorts 



Narcissi, In named sorts, double 

 nose 



1.40 



1.00 



1.40 



.80 



1.00 



1.60 



1.30 



.80 



.90 



1.30 



.80 



.60 



.80 



1.00 



.60 



.45 



.60 



.90 



Spanish iris, large flow., to name .20 

 Spanish iris, large flow., mixed.. .16 

 English iris, beautiful, mixed... .40 



Anemone the Caen, extra 35 



Anemones, double mix., or sep. 



col 60 



Anemones, St. Brlgld, extra 70 



Ranunouliu, in named sorts 40 



Ranunculus, giant French mixed .30 



Crocus, in named sorts 40 



Crocus, mixed SO 



Scilla Sibirio* 60 



1000 

 $ 4.50 

 8.00 



6.00 

 4.00 



12.00 

 8.00 



12.00 

 6.00 

 8.00 



14.00 



10.00 

 6.00 

 7.00 



10.00 

 6.60 

 4.50 

 6.00 

 9.00 

 4.60 

 8.50 

 4.50 



7.00 



1.70 

 1.26 

 8.75 

 3.2S 



4.75 

 6.00 

 3.00 

 2.00 

 8.00 

 2.00 

 4.75 



All orders above $60.00 sent duty free, insurance free and f. o. b. 

 New York. Packing charged for. 



Payment: To make sure of early delivery, unknown correspondents are 

 requested to send cash with order. 



WHOLESALE CATALOGUE ON APPLICATION 



A. PHILIPPO & SONS 



WHOLESALE BULB GROWERS 



ILLEGOM, - HOLLAND 



Mention The Eevlew when yon write. 



ULIUN GIGANTEUN, 7/9 bulbs 



SOD to case $20.00 per case 



Echeveriaa, flne stock, 3-in. pots. . . .$30.00 per 1000 

 Also hare a flne lot of French and Dutch which 

 will arrive about Sept. 1, 1916. 



Prices on application. 



DVnCTAin 1S8 West eth street, 

 . RUdl#Unif OINCIMMATI. OHIO 



August Rolker & Sons 



••••nil Hertleultural Importers 



for the trade only. Send for estimates or 

 price list to 



61 BARCLAY ST.. NEW YORK 

 or P. O. Box 782 



