28 



The Florists^ Review 



JVLT to, 1916. 



Cattleyas 



$5.00-$6.00 per doz. 



The varieties we can fur- 

 nish are all good-sized flow- 

 ers. 



THE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nnUDELPIIU,rA. 



BALTIMORE, MD. WASHINGTON. D. C. 



arnation 

 _ Plants 



Taour southern customers 

 we suggest early planting. 



Place your order now. 



100,000 



Field-Grown 

 Carnation Plants 



Growing in a section where the 

 conditions are the most favorable 

 for producing good plants. 



We commenced shipping plants 

 July 1st. ■ 



Let us figure on your require- 

 ments. 



EARLY CLOSING— Every day at 5 p. m. 



The Supply of OUTDOOR FLOWERS will be increasing from now on 



GLADIOLI 



are much more plentiful. The local crop is in now, flowers of better quality, $4.00 

 to $6.00 per 100. Try our SPECIAL, 300 for $10.00. 



ASTERS 



we expect in larger quantity this week in all colors— $1.00 to $3.00 per 100. 



EASTER LILIES 



are undoubtedly one of the very best cut flower items that we can recommend to 

 you. Every morning we have a fresh supply of them, and we do not hesitate to 

 say no better Lilies are coming to Philadelphia. $10.00 per 100. 



FOR DESIGN WORK 



there is quite a variety of small flowers, and the quality of the stock is quite up to 

 the standard. We suggest 



FEVERFEW-CANDYTUFT-GYPSGPHILA 



Mmtlon TiM Berlew when yon write. 



rosea during the extremely vFarm 

 weather. 



Beauties still are quite plentiful, with 

 the demand a little lighter than usual. 

 The quality remains good. Ophelia, 

 Sunburst, Bussell and Kaiserin are of 

 good quality and have been cleaned up 

 from time to time. Carnations are 

 about done for and are hardly worth 

 the trouble of caring for and bringing 

 them in. Gladioli are more plentiful, 

 with America much in evidence, and 

 they find a ready sale. Sweet peas are 

 about done for during this warm spell. 

 There still are some good snapdragons 

 to be seen, as well as Shasta daisies, 

 fancy mario;olds, etc. Lilies are more 

 plentiful at present and are used up 

 nicely in funeral work. J. M. 



PHIIiADELFHIA. 



The Market. 



The extreme heat has changed con- 

 ditions in the supply of cut flowers. 

 Carnations and sweet peas have suf- 

 fered most; these are not counted on to 

 the same extent in filling orders as in 

 the past. Koses, too, are less plentiful, 

 though the falling off in the supply is 

 only apparent at times. Gladioli are 

 still coming in from the south, with an 

 increase in the cut from near-by. As- 

 ters are slowly coming into the fore- 

 ground; their quality is only moderate 

 BO far. Easter lilies are exceedingly im- 

 portant at present; they are used in 

 numbers at fair prices. Greens sell un- 

 usually slowly. The outdoor flowers 

 continue in oversupply. Valley is quite 

 scarce, while orchids have taken a 

 turn toward greater abundance, with 

 lower prices. 



Taking the market as a whole, flow- 

 ers are selling fairly well for the sea- 

 son, with the average price hardly up 

 to the usual standard. 



The Black Spot Crusade. 



An earnest effort is being made by 



BERGER BROS. 



OFFER CHOICE SUMMER FLOWERS 



OUDIOLI - EASTER LILIES - PEAS 



During the next six weeks we expect to have a fine lot of 



ASTERS 



ROSES - CARNATIONS - GREENS 



GOOD STOCK-PROMPT SERVICE-FAIR DEALING 



We dose daily »t 6 o*cl*ck 



1225 RACE ST. PHIUDELPHIA 



Mention Tb« R«Tlew wben yon write. 



the workers of the American Eose So- 

 ciety to raise the sum of $1,000 now 

 for the purpose of making a thorough 

 investigation of the cause and cure of 

 black spot. All those public-spirited 

 florists and amateurs are asked to con- 

 tribute $20 each for this purpose. The 

 subscription may be sent either to Sam- 

 uel S. Pennock, 1620 Ludlow street, Phil- 

 adelphia, or to J. Horace McFarland, of 

 the Point Pleasant Press, Harrisburg, 

 Pa. The money when raised will be de- 

 voted to paying the time and expenses 

 of Prof. Louis Massey, of Cornell Uni- 

 versitr, vfho has undertaken the work. 

 Four hundred dollars already have been 



raised through the interest of some 

 twenty of our leading men, and it is 

 earnestly hoped that thirty more will 

 be found who would insure the comple- 

 tion of the undertaking. 



A West Philadelphia Shop. 



The handsome show case of M. J. 

 Callahan is as well filled this week as 

 in the season. Its electrically-lighted, 

 ammonia-cooled interior presents a 

 charming picture of the best in cut 

 flowers, attractively displayed. Wed- 

 ding decorations, so plentiful in June, 

 have run over into July. A handsome 

 affair last Saturday was arranged with 



