10 



The Florists^ Review 



.Tt:i,Y 27, lOlC. 



jilaces tliat use tlicir sliow windows lor 

 tho storage of cut llowcis. 



No, (|iiaiitity is not lu'ccssary in cut 

 flowers for tlie wiinlow, not nearly so 

 ^•aluaM(' as inlicroiit i!;oo(l taste and 

 artistic ability. 



Think It Over. 



But it is not for want of stock that 

 the averajje florist falls short ou his 

 snininer window; it is because of fail- 

 ure to weif^h and hitcli \\\> tlie sales 

 force at his command; it is because the 

 averaf^e florist consitb^'s tlie uni(ineness 

 of liis i(b'a and resultino- ])icture rather 

 than the selliiijj (jualities his dis{day 

 •possesses; it is fori^otten that nowa- 

 days flowers and jilants are salable 

 every day in the year if the florist 

 chooses to jiush for it. 



How to Plan the Center. 



This letter and the accompanying 

 ])hoto}jraph, reproduced herewith, came 

 from a southern city, where there is, 

 ]u'ihaps, the maximum excuse for sum- 

 mer neylect of sales possil)ilities, al- 

 though it is in winter one of the best 



resent stone and plaster. The mill 

 also is of cardboard, with wood braces 

 inside whiidi hold the mechanism. The 

 Italcony and wings are of wood, about 

 one-eighth of an inch in thickness, 

 staineii anticiue. The roof of the mill 

 is imitation of red tile. 



"Great care should be taken to liavo 

 the buildings, figures, animals, etc., in 

 ]ii-oper pro[)ortion, or as nearly so as 

 l)ossible. 



"The backgrouinl, with sunset sky 

 coloring, is jtainted with water colors 

 on cotton cloth. The elevation of the 

 giound is a staging of wood and wire 

 netting covered with green moss. A 

 galvanized iron tank 4% -^ 7 feet, with 

 a depth of ten inches, serves to hold 

 the water in the poncl, with a 1-inch 

 outlet in the corner. The tank is hid- 

 den inside and outside with rocks and 

 green moss. Small crotons, fancy ca- 

 ladiums ami various ferns are used be- 

 tween tlie ro(d\s in front of the pond. 

 Kuonymus, tall crotons, boxwood, arbor- 

 vitu' and araucarias are grouped on 

 the sides. Xo palms are used in the 

 whole setting." 



The Summer Window from the Outside— Is it a Flower Store ? 



flower buying communities in the United 

 States: 



"For the benefit of readers who may 

 be interested in an attracti\e, inex- 

 ]icnsi\(' summer wiihlow disjilay, we are 

 sending you a phutoyiapli of our win- 

 dow as it a|i|icais at ti:e pr(>sent time. 



''Crowds arc constantly attracted, 

 during the day, commenting favorably 

 on the co(dness of the atmosphere 

 wliich it suggests during these swelter- 

 ing summer days. The brook running 

 under the Itridge anil emptying into a 

 jiond containing goldfish, water lilies 

 and other acjiiatics. lends an air of cool- 

 ness in its(df; then there is the imagin- 

 ary ])ree7.e that operates the windmill, 

 although in reality it is driven l>y a 

 small (dectric motor on the inside; an 

 ordinary small (dectric fan is used for 

 this jtuipose by i-cmo\'ing the blades 

 and substituting a small wooden, 

 grooved pulley one and one-fourth 

 in( lies in diameter. 



"The bridge, buildings, etc.. aii^ mad<^ 

 of hea\y cardboanl and painted to rep- 



Not a word, you will notice, about the 

 dis|day of what the retailer has for 

 sale, nothing to show that it is a flower 

 store e\eii, for the ferns and things 

 would be as liJudy to ap]iear if the dis- 

 jilay were in the music store. 



l)Ut now the decor;itors will tliink 

 it oxer and will haxe no difliculty in 

 making the window ad\ertise the dol- 

 lar box, the sjiecial sale of gladioli, fir 

 the day's sujiply of long-keeping Rus- 

 sell roses. 



HOTTES GOES TO COLUMBUS. 



The College of Agriculture of the 

 Ohio State Cniversity, at Columbus, 

 ()., is undertaking to develop the work 

 of instruction in floriculture in a more 

 elaborate way than has been jiossiblo 

 in tlie past. It has not been jiossiblo 

 to give this work the consideration it 

 deservc^s, owing to the lack of proper 

 facilities. The new horticultural buibl- 

 ing, with its excellent greenhouse 

 equipment, now makes it possible for 



the college to take up this work and 

 put it on a firm basis. 



Alfred C. Ilottes, of Cornell Univer- 

 sity, has been engaged to take charge 

 of the development of tho work in 

 floriculture. Since 1914 Mr. Hottes has 

 been instructor in floriculture at 

 Cornell Universit}'. He is enthusiastic 

 regarding the possibilities of floricul- 

 ture in Ohio and goes to Columbus 

 with the heartiest recommendation of 

 Dean L. H. Bailey. lie is a member 

 of the nomenclature committee of the 

 American Gladiolus Society and is a 

 contributor to Bailey's Cyclopedia of 

 Horticulture. Mr, Hottes' appoint- 

 ment will be welcomed by the largo 

 floricultural interests of the state. 



HOOSIERS HOLD OUTING. 



The State Florists' Association of In- 

 diana lield its annual summer meeting 

 at Winona Lake, Ind., .Tuly 18 and 19. 

 Quite a few members took advantage 

 of the program of sports and entertain- 

 ment arranged by the Winona outing 

 committee, consisting of J. D. Conner, 

 of Wabash ; Fred King, of Winona 

 Lake, and Wm. Terrell, of Warsaw, and 

 enjoyed themselves at Indiana's prin- 

 cipal summer resort. 



At the business meeting, held at 

 Raike's hall on the afternoon of the 

 first day, S. H. Young, of Casey, 111., 

 and A. W. Herre, of Poehlmann Bros. 

 Co., Chicago, were elected to associate 

 memborshi]). The secretary reported 

 the association in good financial condi- 

 tion and collections for the Anya Jarvis 

 Mothers' day fund totaling $K!3. The 

 memliers were all gratified to hear that 

 jiart of the equipment of Purdue Uni- 

 ^•ersity will be devoted to floricultural 

 experiments and the following commit- 

 tee was appointed to cofiperate with 

 I'rof. Woodbury and Prof. Say re, of the 

 Dejiartnient of Horticulture, and to ar- 

 range for this year's experiments: 

 F. A. Dorner, La Fayette; Jos. H. Hill, 

 Richmond; A. F. ,T. Baur, Indianapolis; 

 Fred Heinl, Terre Haute, and John 

 Haitje, Indianajiolis. 



The August meeting was suspended 

 and the date for the September meet- 

 ing set for Thursday evening of State 

 Fair week at Indianapolis. A letter 

 from A. Rasmussen, New Albany, in- 

 viting the association to visit liis jilant 

 in October, was" read. August R. 

 Baumer, of TiOuisville, was present as 

 a sjiecial emissary of the Kentucky 

 and LouisN ille florists to arrange for 

 a joint meeting of the two societies. 

 The invitation was heartily accepted 

 and the details left to the ofliccrs to 

 airange, the joint session to be about 

 the second week in OctobtM-, at which 

 time a special car will carry the Indi- 

 ana delegation from Indianajiolis to 

 Louisville. 



After the luisinoss meeting the usual 

 boat ride took jdace, folIowe<l by a 

 ban<|uet at the Winona liot(d. Nothing 

 but jiraise can be accorded the Winona 

 assembly for the high-class entertain- 

 ment furnislied. The Ajiollo Concert 

 Co., of whi(di Mr. Backmeyer, formerly 

 an emjiloyee of A. Wiegand's Sons Co., 

 Indianajiolis, is a member, was the fea- 

 ture of Wednesday's jirogram. All re- 

 turned sore jihysically Init wtdl ri^jiaid 

 for the two days' visit by the renewal 

 of old acquaintances and the making 

 of new friemls. A. F. J. B. 



