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18 



The Florists^ Review ^ ^^^^ 27. 1916. 



BateUlshed. 1807. by Q. L. QRAirr. 



PnbllBhed every Tharsday by 

 The Florists' Publishino Co^ 



630-660 Oaxton BuUdln?, 



SOS South Dearborn St., ObUsago. 



Tele., Wabash 8196. "" ' 



Kegrlstered cable addreas, 



Florrlew. Ohlcaco. 



ISntered as seoond class matter 

 Dec. 8. 1897, at the post-office at Ohl- 

 ca«ro, IlL. under the Act of March 

 8, 1879. 



Subscription price, $1.00 a year. 

 To Oanada, $2.00; to Europe. $3.00. 



Advertising rfttes quoted upon 

 request. Only strUsUy trade ad< 

 Tertlslnff accepted. 



.(! 



NOTICE. 



ft' is inposaible to guarantee 



the inaertion, diacoatinnance or 



alteration of anj adTertiaement 



ualeaa inatmetions are reeeired 



BY 6 P. M. TUESDAY. 



80CIETT OF AKERZCAV XXO&ISTS. 

 Incorporated by Act of Congress, March 4. 1001. 



Officers for 1916: President, Daniel MacRorie, 

 Ban Francisco; vice-president, R. 0. Kerr, Hens- 

 ton, Tex.; Becretery, John Toubk, 63 W. 28tl» 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Thirty-second annual convention, Honstoa, 

 Texas. August 16 to 18, 1D16. 



Results i)ring advertising. 

 The Review brings results. 



A FLORIST is known, not by the com- 

 pany but by the customers he keeps. 



Some florists never find out which side 

 their bread is buttered on until they 

 drop it. 



It has got so that many people con- 

 sider the fact that a concern is adver- 

 tising in The Review as a good credit 

 reference. 



The medical men nowadays do not rely 

 as much on nostrums as on pure air, pure 

 food, the right food and right living. The 

 plant doctors would do well to take a leaf 

 out of the same book. 



The Agricultural Appropriation bill, as 

 amended and passed by the Senate, con- 

 tains an item of $3,000 for cooperation 

 with horticultural organizations in the 

 standardization of botanical names. 



There is a much larger production than 

 usual this summer of outdoor flowers 

 grown by the trade for cutting. Excel- 

 lent profits made last summer have caused 

 many to plant outdoor stock for their 

 own retail trade and for wholesaling. 

 Thus far sales have been ready, but 

 prices have not been high. 



The florists ' supplies houses have every 

 confidence in a record season, for which 

 their preparations are well under way. 

 Factory facilities at home have been de- 

 veloped to produce the stock which can 

 no longer be imported and foreign lands 

 that are open have been drawn on heav- 

 ily. The supplies men are believers in 

 the power of ^^jf^^jlips ^o ^^L t|^^^ 

 and are urging We jinaHers ta^dl'^thib 

 public know about the fine acces8<)tie8 

 now provided with flowers and plants. 



^ HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THREE YEARS. 

 Lutz. E. li., Boonville, Ind. 



TWO YEARS. 

 Crockford, H. "W., Wlnthrop, Mass. 

 Forest Hill Gardens, Richmond, Va. 

 Valley Greenhouse Co., Sewlckley, Pa. 

 Sinclair, E., Coeur d'Alene, Idaho. 

 Brandlein, H., Indianapolis, Ind. 

 Worth, H., West Lafayette, Ind. 

 Schaefer, W. A., Plattevllle, Wis. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



THE REASON FOR IT. 



A great many people, including pub- 

 lishers in other lines of trade, have ex- 

 pressed surprise at the large number of 

 letters The Review receives like these: 



Please' take out myvSd until further notice; 

 I had to send back several orders this week, one 

 of them a large order. — Clarence Alwlne, Aldan, 

 Pa.. July 10, 1918. 



Please discontinue my ad ; one Insertion cleaned 

 me out.-— Wise Adkisson, Greenville, Tex., July 

 10, 1016. 



But the reason is simple and plain. 



Here it is: 



Enclosed find check for $3, for which send me 

 The Review for the next three years; I can't do 

 without it. I have tried two other periodicals 

 along our line, but I hold The Review above all. 

 — Ernest L. Lutz, Boonville, Ind., July 17, 1916. 



That's why when you hear a man 

 complain of the cost of advertising you 

 can be pretty sure he spends a good bit 

 of money elsewhere than in The Re- 

 view. 



AMERICAN QltADIOLUS SOCIETY. 



The annual gladiolus exhibition of 

 the American Gladiolus Society will be 

 held in Horticultural hall, Boston, Au- 

 gust 11 to 13. The schedule has been 

 completed and a copy may be had for 

 the asking. Those desiring to make 

 trade exhibits should advise the under- 

 signed at 538 Cedar street, Rochester, 

 N. Y., stating the number of square 

 feet of space required. Displays are 

 limited to 150 square feet, for which 

 there will be no charge. 



In class 87 the Garden Magazine of- 

 fers an "achievement medal," not the 

 "Garden City Magazine," as stated 

 in the schedule. 



Henry Youell, Sec'y. . 



OHIOANS TO SHOW OLADIOU. 



The fourth annual exhibition of the 

 Gladiolus Society of Ohio will be held 

 in the assembly rooms of the Hollen- 

 den hotel, Cleveland, O., Friday and 

 Saturday, August 18 and 19, Premium 

 lists will be mailed to members and to 

 intending exhibitors on request. Those 

 who expect to enter stock for exhibi- 

 tion should notify R. £. Huntington, 

 chairman of the executive committee 

 at Painesville, O., and state the num- 

 ber of vases or the space desired. 



Wilbur A. Christy, Sec 'y and Treas. 



MacNUT CASE EEPEY. 



. The cable from London brought word 

 (jiirly this week that the British govern- 

 nest has at length made formal reply 

 to the President of the United States, 

 who protested at the delay in the mails 



c&used by the British censorship, citing 

 as an instance the losses of the MacNiff 

 Horticultural Co., of New York, because 

 of the non-arrival of shipping docu- 

 ments covering imports of plants. In 

 an official announcement it is said: 



"The MacNiff company complained 

 of the loss of perishable goods owing 

 to the detention by the censor of ship- 

 ping documents relating thereto. The 

 British government states that so soon 

 as the matter was brought to its atten- 

 tion it arranged to have a special mail 

 bag for shipping papers, which would 

 be immediately censored, so that no 

 delay would occur." 



Alter detailing other cases, the note 

 continue.s : 



"The specific complaints do not sup- 

 port the general charge against the effi- 

 ciency of the British censorship. * ♦ • 

 His Majesty's government will always 

 be ready to explain in detail the work- 

 ing of the censorship, as there is noth- 

 ing regarding it which they wish to 

 conceal. Many complaints,^ when ex- 

 amined, proved to arise from badly di- 

 rected letters, the irregular sailing of 

 neutral mail boats and other causes en-. 

 tirely outside the control of His Majes- 

 ty's government and are often due to 

 the action of enemies." 



BUSINESS EMBARRASSMENTS. 



Newark, O. — E. S. Brown, trustee for 

 Miller Greenhouses, in bankruptcy, will 

 sell at auction July 29 all the assets of 

 the going business. The land and build- 

 ings are appraised at $12,000; the eight 

 houses, containing 25,000 feet of glass, 

 have been planted up and are ready 

 for autumn. 



Independence, Mo. — S. Bryson Ayres 

 has filed a petition in voluntary bank- 

 ruptcy. He schedules liabilities of 

 about $4,300 and only a few dollars of 

 personal property as assets. Of the 

 liabilities $2,500 is a judgment obtained 

 by the father of a minor employee who 

 was injured while operating Mr. Ayres' 

 automobile. A dozen creditors in the 

 trade have claims aggregating $1,800. 



Boston, Mass. — A dispatch to the 

 Globe for July 20 said: "The O. H. 

 Dickinson Seed Co., Springfield, Mass., 

 has been petitioned into bankruptcy at 

 the instance of three creditors whose 

 claims amount to $511." 



CHICAGO. 



The Market. 



A week of even greater heat than 

 that of the one preceding has had the 

 eflfect of placing the market in fairly 

 good condition. Whereas, there was 

 a surplus of stock last week in prac- 

 tically all of the standard lines, the 

 unrelenting intensity of the heat has at 

 last curbed production in a marked de- 

 gree. Carnations are received in such 

 negligible numbers that they are no 

 longer worth considering. So close are 

 supply and demand under present con- 

 ditions that a cool day now and then 

 would place the whole market on the 

 short side. All this, however, does not 

 mean that business is unusually good; 

 it means only that there is enough busi- 

 ness to take care of nearly all the avail- 

 able supply, without much waste, and 

 that average prices therefore are con- 

 siderably improved. 



Some fairly good short and medium 



