ft"'.'!.'. _ 



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20 



The FloristsVRcvicw 





July 27, 1916. 



Big Cut Specially Grown 

 SUMMER ROSES 



lew. 



Cut from young stock, large flowers, clean from ml 

 Why not use the best for your trade? 

 Plenty of VALLEY and Easter Lilies on hand. 



Tou can increase your proflta and businesB by sending all your orders direct to 



QUALITY 



SPEAKS 



LOUDER 



THAN. 



PRICES 



J.A.BUDLONG 



184 North Wabash Avanuo, CHICAGO 



ROSES, VALLEY nA Mfuni fsi 

 CARNATIONS ™"!' 



▲ Spaolalty VnUW CN IT 



CUT FLOWERS 



PRICES 



AS 



LOW 



AS 



OTHERS 



Wr^ SHIPPING ORDERS GIVEN CAREFUL ATTENTION "mm 

 Wc are ii daily toadi witk awirfcet conditioas nd wfcca a DECLINE takes plaoe yMi caa rdy apoa arden seat US recdviag SUCH BENEfIT 



M.Btloa Th. R.Tlwr when yo« writ.. 



length Beauties are reaching the mar- 

 ket and sell well. The heat has, how- 

 ever, hurt rose stock in general. The 

 greater part of the stock that is being 

 sent to the market is arriving too open. 

 Though the quality of Russell has de- 

 teriorated in the last few days, it is 

 still the best rose "in the market. Sun- 

 burst, too, is proving a good summer 

 rose. As to Ophelia, there is a differ- 

 ence of opinion. Some maintain it pops 

 open under pressure of hot weather; 

 others just as stanehly assert that it 

 does not. Killarney Brilliant and 

 Milady are good summer sellers, the lat- 

 ter in spite of the old belief that red 

 is not a hot weather color. 



Perhaps as a result of the dearth of 

 hot weather weddings, valley is in- 

 clined to drag. Easter lilies, on the 

 other hand, are in better demand as a 

 natural consequence of the shortening 

 in othfcr lines. A lacger number of 

 funerals than usual last week placed 

 cattleyas well on the short side. Sweet, 

 peas are about done for, though a few 

 are to be found on the market. Daisies, 

 too, are receding into the shadows. 

 Snapdragon moves well. Recording to 

 some growers, the supply of gladioli 

 has been reduced about forty per cent 

 by the heat. The fact remains that 

 whatever reaches the market is moved. 

 Garden flowers, particularly gypsophila, 

 are moving well. Asters are still far 

 from numerous and sell readily; the 

 heat and drought have done great dam- 

 age to the plants. Dahlias are yet 

 scarce. Auratum lilies may be had in 

 limited quantities. 



Greens, of which there is an ample 

 supply, are moving slowly. Plumosus 

 is more than abundant. 



The Prospect. 



The wholesale houses that months 

 ago planned for the summer now are 

 preparing for a record August business. 

 The first part of July was nothing to 

 brag about for anyone, although some 

 of the wholesalers scored excellent 



SOME ROSES 



KENNICOTT'S QUALITY CUTS 



Don't just automatically buy; stop and con- 

 sider the Quality of what you buy. 



You know quality counts— especially in the 

 summer time. During the hot weather, you 

 need good stock to stand shipping. 



KENNICOTT'S Roses are the best buy on 

 the market at this time— all varieties— 

 nevertheless, if you want other flowers, 

 order them from KENNICOTT BROS. CO. 



The House of Quality Plus. 



KatabUsbed 188S 



Xnoorporatod 189S 



Kennicott Bros. Co. 



WHOLESALE COMMISSION FLORISTS 

 163-5 North Wabash ATanua, Ckicaco, Illinois 



Mention Tb. ReTlew when yon writ.. 



WHOLESALE CUT FLOWERS 



FLORISTS' SUPPLIES AND GREENS 



O. A. & L. A. TONNER 



80 E. Randolph Street L. D. Pbono Central 6S84 



Mnntlna Th* R^tI^w wh*. T«n writ*. 



CHICAGO, ILL. 



gains in sales by reason of an unusual 

 supply of stock, but last week condi- 

 tions changed and July is ending with 

 the market exceptionally strong f»r 

 this time of year. The heat and lack 

 of rain have worked havoc with most 

 of the outdoor stock, with the result 



that many are buying who had expected 

 to use their own asters, etc., and they 

 find the market not heavily supplied, so 

 that the demand for roses and almost all 

 other flowers is putting prices above 

 the usual summer averages. Those who 

 have roses in some quantity for August 



