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30 



The Florists^ Review 



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Jolt 27, 191C. 



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Always Put in Front— i 



WHY? I 



<lfWhen a certain line of goods is always put in front, and shows an 5 



unbroken record of increasing sales for the past five years, there must 5 



be more than one "reason" for it. The finest sales organization or = 



the cleverest advertising ever devised -will not keep a line in the front 5 



unless it has other merit back of it than just being a good line. As a E 



matter of fact, there are " reasons " why this line of baskets is always = 



in the front. E 



<lfHere they are: Costly Appearance — Low Price — Practicability — S 



Easy-filling Qualities — Originality — and other reasons too numer- E 



ous to mention. But these are the main causes for the unchallenged = 



leadership of the Neidinger Baskets. E 



Don't fail to see our new line which our men are now out with— better than ever. s 



No. 230/1 -Height 38 in., $1.75 No. 230/2-Height 44 in., $2.50 No. 230/3-Height 54 in., $3.00 E 



All our baskets are supplied with water-tight containers. = 



THE HOUSE OF MERIT I 



JOS. G. NEIDINGER COMPANY I 



5 Cul flower or funeral Basket No. 230 1309-1311 N. Sacond Street, 



PHILADELPHIA, PA. = 



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M<>ntloD Thi* ReTlfw when yoo writ* 



which are designed to give continuous 

 and changing color effects. There are 

 early tulips, May tulips, rhododendrons, 

 Wichuraiana roses, digitalis, campan- 

 ulas, retinosporas, etc. The position of 

 each variety is planned with extreme 

 care. The effect of the whole is of a 

 lake in a garden. 



The loyalty of those who have carried 

 out this plan, understood to have been 

 made by Mr. Paul last year, causes them 

 to point out that it is a type of ever- 

 changing beauty that can never tire. 

 It is intended to be a permanent rather 

 than a temporary arrangement. Per- 

 sonally I have some doubts regarding 

 the innovation. The lake will be beau- 

 tiful for possibly two or three months 

 in the year, but it cannot hope to rival 

 the garden beyond that time. 



Various Notes. 



Recent visitors included George As- 

 mus, of Chicago; Carl Baum and Mrs. 

 Baum, of Knoxville, Tenn,; W. W. Gib- 

 son, with the Idle Hour Nurseries, of 

 Macon, Ga.; J. J. Salmon and Mrs. 

 Salmon, of Akron, O.; a representative 

 of T. W. Wood & Sons, of Rich- 

 mond, Va.; H. H. Cade, of Cairo, 111.; 

 a representative of the Nusbaum Flo- 

 ral Co., of Clarksburg, W. Va.; George 

 Blackman and Mrs. Blackman, of the 

 William Blackman Floral Co., of Evans- 

 ville, Ind.; Walter Garbett, of Los An- 

 geles, Cal.; J. C. Steinhauser, of Pitts- 

 burg, Kan. 



Edward Reid returned July 20 from 

 two weeks in the south. The rising of 

 the Catawba river that took away the 

 bridges, the absence of submarines, and 

 illness at home, now happily passed, cut 

 short his trip. 



Arthur A. Niessen has returned from 

 a fortnight spent in Washington in 

 making arrangements for his company 's 

 new store there. 



Sydney H. Bfey^rsdorfer an^ .Tohn 

 Walsh motored to Baltimore and Wash- 

 ington last week, where they called 

 on the florists of those cities. I. M. 



You Can Have Sugar 



on your bread and butter this summer if you sell 

 Raedlein tumbler size cut flower baskets. 



Of course you know that we manufacture bas- 

 kets of all shapes and sizes and at all prices and 

 sell them too, but as a seasonable offer we suggest 

 the following Special Assortment for your sum- 

 mer trade : 



25 tumbler size cut flower baskets 

 in ass'orted styles and colors for 



$7.50 



The same quality in both material and workmanship that is 

 so familiar in all Raedlein creations. 



Raedlein Baskets are made from selected materials only and 

 by expert workmen. 



Have you our latest catalogue on file? 

 If not we will send you one for the asking. 



RAiDLEIN HbASKET CO. 



DESIGNERS Al 



lANUFAXTURERS 



TiS - 71 r MILWA.ilKBe----AVeNUB 



CMIBAOO AA ILLINOII 



Mfntlon The RpTlew when rov writ*. 



MM. J. BAKER, ra^'i^^JTM^^rstU PHILADELPHIA, PA. 



ASTERS AND GLADIOLI 



J* Always mention the Florists' Review when writing advertisen j* 



