■'"■^'Ki 



88 



The Florists' Review 





.;♦• -;tv;: 



Jolt 27, 1916. 



NEWABK, N. J. 



The Market. 



For the season df the year, business 

 is keeping up well, but the volume, of 

 course, is much smaller than that of 

 41 month ago. Carnations have deterio- 

 rated so rapidly in quality that not 

 <nany of them are sold. Some of the 

 ^retailers will not handle them until the 

 new crop comes in. Sweet peas do not 

 -fltand up well. Last week saw a great 

 increase in the receipts of gladioli and 

 asters. Gladioli undoubtedly will be 

 too plentiful and extremely cheap this 

 summer. Asters as yet are a trifle 

 small, but the size and quality are im- 

 proving each week. Large quantities 

 of ferns are being shown* 



Roses are fairly good for midsummer. 

 Orchids are not so abundant as they 

 were and are much cheaper. There is 

 a greater variety of lilies; in addition 

 to the Easter lily and the calla, there 

 are several other varieties that have 

 made their appearance during the last 

 few weeks. Coreopsis, daisies, feverfew 

 and many other summer flowers pre- 

 dominate. 



Various Notes. 



r 



The monthly meeting of the Essex 

 dounty Florists' Club was held at the 

 Krueger Auditorium July *7. The 

 principal matters under consideration 

 were the last details of the club outing, 

 tfrhich the committee in charge has ar- 

 ranged. The outing will be held Thurs- 

 day, August 3, at Berkeley Heights. 

 Some of the members will go in their 

 •own automobiles or those of their 

 friends. Those who do not have ma- 

 '«hines will go in auto busses. All will 

 ■meet at Lincoln park, Broad street and 

 Olinton avenue, and will leave there at 

 •8:30 a. m., arriving at Berkeley Eteights 

 in time for a late breakfast. A late 

 ■dinner will be served in the afternoon. 

 There wjll be athletic events, with 

 prizes for the winners, including a base- 

 't)all game. 



H. Breuninger reports that business 

 was fine until July 1. Since then, as is 

 •usual, it has dropped off considerably. 



A. Deisler & Son are doing well at 

 "their store at 31 Holland street, con- 

 ■sidering the season. Things are a little 

 ■quieter at the branch store at 430 

 "Eighteenth avenue. 



The S. A. Rogers Nursery Co. has 

 installed a new cashier's booth and 

 trimmings at the rear of the show win- 

 dows of its store at 14 Vranford place. 



Charles Luthy reports that business 

 is good, though now it is beginning to 

 die down. He thinks the whole sum- 

 mer's business will average higher than 

 usual. R. B. M. 



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 $1.20 £ACH 



Adjustable— can and frame 

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tEAL-Tiarr UQUID ram at $1.2S *er lalM 

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 11 



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BROOKLYN, N.Y. 



UcDtlon TiM B«Tlcw wbca yoo writ*. 



Greenhouse Glass 



WE ARE THE WORLD'S URBEST PRODUCERS 



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General Offices: Fanners' Bank Buifding, PITTSBURGH, PA. 



Mention Th« KeTlew when yog wrtw. 



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In aaking* prices, g^ive sixes, thickness and number of boxes ^ranted 



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COLUMBUS. 0. 



Mention The ReTlew when you write. 



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llentloB Th« B»ri»w whw jtn wrltt. 



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ASTIGA 



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P. O. Box S94 



NEW TOBK 



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Mentloa Th* BctUw wbca jou will*. 



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F4W Greenlioiises 



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FULL 

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