

22 



The Florists* Review 



AuacsT 10, 1916. 



EMabUshed, 1887. by a. L. QRANT. 



PabllBhed every Tbarsday by 

 Thk Florists' Publishinq Co^ 



630-660 Oaxton Bulldlnsr, 



SOBSoatb Dearborn St., Oblcaca 



Tele.. Wabash 8196. 



Beg'lstered cable addreas, 



Flonrlew. Chicago. 



Entered as second class matter 

 Dec. 3, 1891, at the poet-office at Ohl> 

 caflTO, IIU. under the Act of March 

 8, 1879. 



Subscription price, $1.00 a year. 

 To Oanada, $2.00; to Europe, |3.00. 



Advertising rates quoted npon 

 reqtiest. Only strictly trade ad' 

 vertlslng accepted. 



n 



NOTICE. 



It is impossible to guarantee 



tlie insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AMgRICAK FLORISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1916: President, Daniel MacRorle, 

 Ban Ftanclsco; Tlce-pre8i<leDt, It. C. Kerr, Uous- 

 ton, Tex.; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Thirty-second annual conTentlon, Houston, 

 Texas, August 15 to 18, 1916. 



Results bring advertising. 



The Review brings results. 

 Ireland, where the seedling raisers are 

 especially active, is supplying a surpris- 

 ing percentage of the new roses and 

 promises steadily to increase and improve 

 its output. 



The heat has been so great the last 

 month that it is a wonder there is any 

 business at all. That business has been 

 the best ever known at this time of year 

 shows how flowers are passing out of the 

 list of luxuries and becoming necessities. 



Plant stocks never were lower in this 

 country than they are this summer. In 

 a measure this is due to the non-arrival 

 of many of the usual spring importations, 

 but the chief factor in reducing stocks 

 has been an exceptionally good year's 

 business. 



The recent high temperatures have 

 given most of the growers something to 

 think about. Many plants, especially 

 roses and mums, are showing symptoms 

 of having suffered more or less as humans 

 would if compelled to stay under glass 

 under such unusual conditions. 



A FEW blooms of Golden Glow chrysan- 

 themums have appeared in the cut flower 

 markets during the last fortnight, but 

 most of them are sorry-looking specimens. 

 Just what growers expect to gain by 

 starting the season before creditable 

 stock can be shown is a mystery. 



Florists ' supplies houses have stocked 

 all sorts of merchandise with confidence 

 that purchases now will look cheap by 

 comparison with the prices the goods will 

 cost after the autumn season opens. These 

 astute merchants do not believe prices in 

 general will show any decline in 1916; 

 quite the opposite. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THREE YEARS. 

 Copeland, Mrs. E., Monroe, Wis. 



TWO YEARS. 

 Smith, John H., Crookston, Minn. 

 Moss, I. H., Baltimore, Md. 

 Goljenboom, E. G., Pecatonlca, III. 

 Vincent, D. L., Ionia, Mich. 

 Maler, C. F., Denver, Colo. 

 Wakelln, Miss G. V., Quinton, N. J. : 



Crossley, R., Mansfield, Pa. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns are sent. 



PITTSBURaH PLANS SHOW. 



A large flower show will be held in 

 Pittsburgh in June of 1917, under the 

 auspices of the Garden Club of Alle- 

 gheny County. The proposed date is 

 June 13 to 16. 



One of the largest and most centrally 

 located halls in Pittsburgh will be en- 

 gaged, wherein to make the display. 

 The plan and scope of the exhibition 

 will be of the most comprehensive char- 

 acter. The choicest products of the 

 many fine gardens in Pittsburgh and 

 vicinity will be displayed in competi- 

 tion to an extent never before attempt- 

 ed in that city. An opportunity also 

 will be afforded florists, nurserymen, 

 seedsmen and other allied trades to par- 

 ticipate. A preliminary schedule offer- 

 ing $5,000 in prizes is being drafted. 

 This will be sent out to gardeners, grow- 

 ers and everyone interested as soon as 

 possible, so that they may have ample 

 time to grow and prepare their exhibits. 



Arthur Herrington, of Madison, N. J., 

 who has so successfully managed and 

 arranged recent large exhibitions in 

 New York, Philadelphia, Newport and 

 other places, has been engaged as 

 manager. 



BUSINESS EMBARRASSMENTS. 



Cleveland, O. — Jack Keck probably 

 has established a new record among 

 retail florists by getting into financial 

 difficulties after only five weeks in 

 business. After an experience of some 

 years in the employment of others, he 

 started in business for himself, in the 

 latter part of June, at 8309 Cedar ave- 

 nue, and August 3 his attorney called a 

 meeting of the creditors for August 9, 

 saying: "My client started in the 

 florists' business some five weeks ago 

 with a limited capital, is now in a posi- 

 kion where his creditors are pressing 

 him for money, and he is desiw)us of 

 making some arrangements so that ho 

 can still continue to do business at the 

 same place. Mr. Keck is a man who 

 has had considerable experience in his 

 line and he is an honest man and fair 

 in his dealings with everyone, and he 

 feels that if he was given an opportu- 

 nity to continue business he would be 

 able to make good. I therefore sug- 

 gested to him to call the above meet- 

 ing and take the matter up with his 

 creditors. He is desirous of obtaining 

 an extension of time of one year for 

 the payment of his present indebted- 

 ness. He had chosen this method in 

 preference to going into bankruptcy 

 because that would mean a loss to him- 



self, and a total loss to all of his cred* 

 itors because after paying expenses and 

 the allowance of exemptions there will 

 be absolutely nothing left for the cred- 

 itors. ' ' 



ROCHESTER TO HAVE SHOW. 



A flower show is to be held in con- 

 nection with the annual exposition at 

 Rochester, N. Y., September 4 to 9. 

 The show is planned along different 

 lines from the one held last year, in 

 which some of the best growers in the 

 country made exhibits. This year it 

 has been decided to have a competitive 

 exhibit and prizes are being offered. 

 There are classes for amateurs as well 

 as professionals, and also a division in 

 which both will compete. Prize lists 

 may be obtained from Secretary Edgar 

 F. Edwards, 309 Powers building, 

 Rochester, N. Y. 



NEXT WEEK'S CONVENTION. 



With reference to- next week's con- 

 vention of the S. A. F., Vice-president 

 R. C. Kerr, of Houston, has sent the 

 following letter to members: 



Just a -word from the 1916 convention city. We 

 have lined up a most interesting entertainment 

 program and, also, I wish to call your attention 

 to the business that Is to be transacted at this 

 convention. 



We have some vital questions that will be 

 taken up for discussion at this meeting, which 

 are to guide the destinies of this organization 

 in the future. I want to urge that jou attend 

 this convention if it is possible for you to make 

 arrangements to do so. 



The florists of Houston and of Texas particu- 

 larly urge this Invitation. We are going to do 

 everything in our power to make this a grand 

 success. AV'e will hold our state convention on 

 Monday preceding the S. A. T. convention and, 

 after we have our business meeting, then the 

 Texas florists will be formed into a reception 

 commlttee^and will look after the visiting mem- 

 bers from without the state. 



This is an unusual opportunity for you to visit 

 the great state of Texas. The eyes of the people 

 of the U. S. are now on this great state and I 

 believe that you should avail yourself of this 

 opportunity to see the most wonderful state In 

 the union. We are within twenty-flve miles of 

 the Gulf of Mexico and we enjoy the gulf breeze 

 here that will make it most pleasant for you 

 while In onr city. 



Mr. Kerr also offers his services to 

 anyone who wishes to arrange hotel ac- 

 commodations, etc. Hotel Rice is to be 

 convention headquarters. 



CHICAGO. 



The Market. 



With the exception of a slight in- 

 crease in the number of short roses and 

 a steady shortening of good stock in 

 other lines, there has been little change 

 in Chicago market conditions. The first 

 part of last week there was every indi- 

 cation of a break in the hot weather. 

 Cool breezes from the lake fanned the 

 city and the mercury slid down to a 

 point more conducive to the general 

 welfare. For a few days stock looked 

 better. Then the city again found itself 

 sweltering in abnormal heat. With but 

 a short lapse now and then, trade con- 

 tinues to hold up with a surprising con- 

 tinuity. Funeral work, of course, con- 

 stitutes the bulk of the demand. 



Young Beauties, which are practically 

 the only kind to be had, are coming into 

 the market more plentifully. The de- 

 mand for them, however, is only fair. 

 Of other roses there is little to be had 

 in the fancy grades. Most receipts are 

 short and medium length stock. All 

 varieties, without exception, have suf- 

 fered from the heat. Russell seems to 

 be standing up under the strain better 

 than the others, but really first-class 

 rose stock cannot be had in any quan- 



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