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Tnc Tionsts' Review 



August 10, 1916. 



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Cattleyas 



$5.00-$6.00 per doz. 



The varieties we can fur- 

 nish are all good-sized flow- 

 ers. 



THE LEO NIESSER CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nnUDELPIIU,rA. 



BALTIMORE. MD. WASHINGTON, D. C. 



Carnation 

 Plants 



To our southern customers 

 we suggest early planting. 



Place your order now. 



Let Us Prove to You What We Say 



Field-Grown 



Carnation 



Plants 



For your protection we examine 

 all plants in the field and for that 

 reason you take no chance in plac- 

 ing your order with us. 



Look for our classified advertise- 

 ment and let us know your require- 

 ments. 



The house that offers you top quality and the lowest market prices is the place 

 to do your buying. 



We will mention a few items that we can recommend to you: * 



GLADIOLI $3.00-$4.00 per 100 



We handle the best of the standard varieties. 



ASTERS $1.00-$2.50 per 100 



Most of the Asters coming in now are of the better quality. 



BEAUTIES $1.00-$3.00 per dozen 



Local stock of a good color. Mostly of the long and medium. 



EASTER LILIES $10.00 per 100 



An ample supply of them— Lilies of unusually good quality. 

 No matter what you need, you will always find it here in a better quality and a larger selection. 



Mention The Review when yon write. 



PHILADELPHIA. 



The Market. 



There is no special change in* cut 

 flower market conditions, save that gla- 

 dioli are much more plentiful, at lower 

 prices, and that good asters and good 

 roses are scarce. There are a great 

 many poor asters; it is estimated that 

 fully eighty per cent of those coming 

 in are inferior. 



Cattleyas now are fine and at slightly 

 higher prices. Valley at times is hard 

 to obtain. The absence of eastern-grown 

 roses, especially Beauties, is explained 

 by the extremely slow express service 

 between Newport and this city. Ship- 

 ments take from twenty-four to thirty- 

 six hours in transit. This is prohibitory 

 in hot weather, as the flowers are unfit 

 for shipping when received, and often 

 they are too far developed even for 

 local demand. 



There are a few new-crop local Beau- 

 ties coming in, and some nice Mary- 

 land. 



Management. 



A successful retail florist in a suburb 

 of Philadelphia described his progress 

 in nine years of endeavor. He believed 

 that the principal factor in his career 

 lay in his keeping before him "con- 

 stantly the necessity for brain work." 

 Said he: "When a man has seven or 

 eight or more people working for him 

 it is impossible for him to do much of 

 his own work. He has no time for 

 that. He must plan every bit of work 

 his employees do, and see that it is 

 properly done and done on time. Where 

 a large number of plants are grown in 

 a number of varieties this is no easy 

 task. On this place are grown a greater 

 nuif^ber of varieties than are usually 

 found on one place. Each variety must 

 be ready at the required time or it is 

 unprofitable. Take, for instance, a case 

 that occurred the other day. A man 

 who had been here for three years was 

 told to wash the Cattleya Mossise plants. 



BERGER BKOS. 



The BEST flowers in the market are 



Gladioli 

 Easter Lilies Asters 



The Glads are particularly fine, especially America 

 Then we can furnish all kinds of SUMMER FLOWERS, including 



MRRYUIND and KftlSERIN ROSES - VALLEY 



ASPARAGUS SPRAYS AND WHITE FLOWERS 



1225 RACE ST. PHILADELPHIA 



Mention The Rerlew when jron write. 



He carefully washed off the new flower 

 spikes that had just formed. Even 

 with an experienced force of workmen 

 these mistakes will occur. Unless a 

 close watch is kept, they will prove 

 costly. 



"While the Easter and spring sea- 

 sons have been unusually good, the 

 closeness with which one followed the 

 other made it extremely difficult to have 

 everything on time, I have not visited 

 many florists, but those I have visited 

 have had many of their spring crops 

 late, owing to the short time for prep- 

 aration. I made it a point to keep 

 every inch of space full, potting up the 



spring plants as fast as possible. Three- 

 fifths of the spring stock had received 

 the final shift before Easter and the 

 remainder was done immediately after 

 Easter. To do this, night work at times 

 was necessary and, owing to the unusual 

 labor conditions, much judgment was 

 necessary to get the work done with- 

 out friction. We were so successful, 

 however, that practically everything 

 was ready in time. During the spring 

 we kept two automobiles going daily 

 from early until late, taking out the 

 spring plant orders. Now we have a 

 clean place with almost nothing left 



over. 



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