I- 



■ .',?. i'v. '. ^ .^'^ 57 ■ P " 'Pr "j^,\:a 



m 



The Florists' Rcvfew *"<""' '» >"«• ' ~ 



Finish the Story for Yourself 



The Florist in question was in business for over 80 yeara, 

 and, as he told our man, he had tried all sorts of baskets 

 during his career. Even up to two months before placing a 

 small order with us, be had bought a line most of which he 

 still had on his shelf. Our man knew at a glance that neither 

 he nor any other florist could sell the line he had in any 

 quantity, and so advised him. After a long conversation 

 (which, by the way, was probably too long for the florist in 

 question), he gave our man an order which from the amount ~ 

 purchased looked more like an order to get rid of the man. i^ 

 than to get the few baskets. It was not long ^fter that a 

 good sized repeat order came by mail; then another; until 

 today this same florist is one of our largest buyers of baskets. 



If you don't sell many baskets, it is because you don't have the baskets that can be sold at a nominal figure. 

 Get the habit of buying your baskets where large quantities of baskets run into small quantities of money. 



Don't fail to see the line our men have on the road. 



All baskets contain liners. 



THE HOUSE OF MERIT 



Our special offer for this week. 



JOS. G. NEIDINGER CO., 1309-11 N. 2d St., Philadelphia, Pa. 



Mention Th. Berlew whtn yon writ.. 



led to a break in prices in some in- 

 stances on orders for present delivery, 

 and to an extension in time on some 

 contracts. While the lowest prices quot- 

 ed are higher than last season, they 

 are not as. much higher as at first. 

 There is a growing feeling among flo- 

 rists that some of the cheap coals are 

 often -more expensive in the long run 

 than the higher grade coals. {The wide- 

 awakes are studying the percentage of 

 ash and the B. T. U. 's. 



American Bose Society. 



Samuel S. Pennock believes that the 

 time has come when the American Rose 

 Society should advance to the dignity 

 of a great and powerful body and have 

 8 shov.' of its own. He hopes that the 

 executive committee at a meeting to 

 be held in Philadelphia in October will 

 decide to hold an independent show, 

 preferably in Philadelphia, next March. 

 In this way Mr. Pennock believes the 

 scope of the society could be enlarged 

 and many new members secured. The 

 idea is to make the rose society in this 

 community truly national. This would 

 entail methods somewhat similar to 

 those used in making the National 

 Flower Show, They would include pub- 

 licity, a guarantee fund and a thor- 

 ough canvass for more members, par- 

 ticularly among influential amateurs, 

 whose support would mean so much to 

 the society and its welfare. It is ear- 

 nestly hoped that all who are interested 

 in the future of the rose will support 

 Mr. Pennock in carrying out this plan. 



Various Notes. 



Martin Reukauf has returned to this 

 city. 



Clarence J, Watson is away on his 

 vacation. 



H. H. Battles is putting his handsome 

 shop into shape for the fall campaign. 



Strawberry plants in front and flow- 

 ers suggestive of the strawberry plant- 

 ing season formed an attractive window 

 display at the Henry F. Michell Co. 

 store. 



There are three sad deaths to record: 

 That of the mother of John Grunnes, of 

 Gloucester, N. J.; that of the youthful 

 Mrs. J. W. Grandy, of Norfolk, Va.; 

 that of Mrs. George C. Shaffer, of Wash- 

 ington, D. C. 



John Deutscher has been in New 

 York, closely following the upjB and 

 downs of that market. 



Your Next Catalogue 



List the famous Illinois Self -Watering Flower Box in your 

 next catalogue and reap the harvest that so many have 

 by so doing. Write us for terms before going to press. 



The Illinois Self-Wateringr Flower Box is well known 

 and a big seller for those who carry it. You should have 

 a stock on hand for the sun-parlor demand this fall. 



Write for catalogue. 



ILLINOIS FLOWER BOX CO. 



180 North Dearborn St. 



CHICAGO, ILL. 



Mentioa The BcTlew when yon write. 



FINE ASTERS AND GLADIOLI 



We are in our new quarters at 1615 Ranstead Street. 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANBE 



We close daily at 5 p.m.; Saturday, 1 p.m. Closed Sunday. 



1615 Ranstead St., PHILADELPHIA, PA. 



Mention The Rerlew when yon write. 



J. BAKER. 'IS'fii^SiiSSTt^^^ PHILADELPHU, PA. 



ASTERS AND GLADIOLI 



Mention The ReTlew when you write. 



Jack F. Neidinger is pleased witU 

 the basket creations his company has 

 originated. 



Mrs. Drew Baer divides her time be- 

 tween the London Flower Shop and its 

 Chelsea branch. 



B. B. has returned from Atlantic City. 



H. Bayersdorfer & Co. received 617 

 cases of colored immortelles by the 

 steamer Koma. 



Leo Niessen brought his family from 

 Ocean City to Oak lake. 



STUART H. MILLER 



WHOLI8ALE FLOHItT 



Fine Roses, Greens, Sweet Peas 

 and Gladioli 



1617 Ranstead St., Philadalphia 



We close daily at 5 p. m. Saturday, 1 p. m. 

 Not open Sunday. 



Al^nys mention the Florists' Review wfieo 

 writing advertisen. 



