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August 17, 1916. 



The Florists' Review 



35 



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PRESIDENT'S ADDRESS 



T hardly seems a year ago 

 that our great national so- 

 ciety sat in convention at 

 San Francisco, Cal. I dis- 

 tinctly recall the genuine 

 pleasure and the pride 

 that I experienced at that 

 time; the pleasure of see- 

 ing in the west so many 

 representative members of 

 our national society, and the pride of 

 being honored with a visit by these men 

 who had traveled many thousands of 

 miles to further the interests of our 

 organization. To you, brethren, in this 

 beautiful city of Houston, I bring from 

 California and the west the hearty good 

 wishes of all the craft. Our brothers 

 from the east, the north and the middle 

 west, by their presence bespeak their 

 loyalty. This convention in Houston 

 means a great victory to you, and you 

 should likewise feel a pleasure and a 

 pride in the work that you have ac- 

 complished. It has not 

 been a simple matter to 

 instill into the minds of 

 all members the neces- 

 sity of making our so- 

 ciety in every sense a 

 national one, nor was it 

 a simple matter to bring 

 this convention to Hous- 

 ton, but when I look 

 about me and see this 

 wonderful representa- 

 tion, I feel that our ef- 

 forts have not been in 

 vain. I feel that the 

 south knows how and 1 

 feel that the Society of 

 American Florists has 

 acquired an added pow- 

 er, the power of the 

 spirit of the south. We 

 need that spirit, we wel- 

 come it and we hope 

 that it will work with 

 us, not only today but 

 every day in the future. 



Opens New Chapter. 



With the advent of 

 the first convention in 

 the south, the Society 

 of American Florists 

 has opened a new chap- 

 ter in its history and, of 

 those here assembled in 

 convention, I am sure 

 there is not one member 

 who is not fully con- 

 vinced that \Dur move 

 to this wonderful south- 

 ern field was a move in 

 the right direction. 



It is my sincere desire 

 that the support from 

 the south shall be un- 

 wavering and constant. 

 When I say support I 



The full text of the address of Daniel Mac- 

 Rorie, President of the Society of American 

 Florists, delivered in opening the convention at 

 Houston, Tex., August 15, 1910. 



allude partly to a platform of increased 

 membership. This has been an issue of 

 our society for several years and it is 

 no less important today than it has 

 been in the past. It is not so much 

 the idea that any one of us should dis- 

 tinguish himself by bringing in a great 

 number of new members. Every one of 

 us individually should exert himself to 

 influence every eligible person in his 

 district with whom he comes in contact 

 to join our national society. Our mem- 

 bers number today about 2,000 and I 

 hope that before another year is over 

 we can boast of a membership of 

 3,000. The effort of this increase should 

 not rest entirely upon the state vice- 

 presidents, it should be the effort of 

 every member individually. 



Daoie\ MacRoric. 



(President of the Society of American Florists.) 



It should not be necessary for me to 

 expound to you the advantages to be 

 gained by such an increased member- 

 ship. Our usefulness as a national 

 society increases as our membership in- 

 creases, I would impress upon you par- 

 ticularly the fact that when this con- 

 vention is over the work of enlarge- 

 ment in this southern territory should 

 continue with the same unity of pur- 

 pose with which it started, for in such 

 unity there is strength, and we need 

 that strength to accomplish the 

 work that lies before us and to 

 secure those benefits which can only 

 be accomplished by thorough organi- 

 zation. 



A National Body. 



Although this is the first convention 

 held in the south, it shall not be the 

 last. As a national society we must 

 necessarily convene from time to time 

 in all parts of the country, without dis- 

 crimination, and our so- 

 ciety should represent 

 every man engaged in 

 horticulture, whether he 

 be from the north, the 

 south, the east or the 

 west. 



Reviewing the divers 

 matters that were 

 brought before the 

 executive board at its 

 meeting in March of this 

 year, I wish to say that 

 I am heartily in accord 

 with everything that 

 has been set down and 

 touched upon by my 

 predecessors, but would 

 ask your indulgence 

 while I review some of 

 the matters that have 

 come up during my ten- 

 ure of ofl&ce. 



The greatest and most 

 successful undertaking 

 in the history of our so- 

 ciety was the Philadel- 

 phia flower show of 

 1916. Philadelphia 

 crowned herself with 

 honors at that show. We 

 cannot bestow upon 

 Chairman Asmus and his 

 able committees too 

 much praise for the 

 splendid work they ac- 

 complished in staging 

 this exhibition and we 

 cannot overlook the co- 

 operation of our sub- 

 sidiary societies whose 

 wonderful displays of 

 roses, carnations and 

 sweet peas made the 

 show even more attrac- 

 tive and whose special 

 days brought many thou- 

 [Continued on p&ge 70.] 



