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August 17, 1916. 



The Florists' Review 



37 



retailers, in particular, have expressed 

 a desire for national advertising and 

 are willing to contribute to a fund for 

 this purpose. Mr. Pochelon, secretary 

 of the Florists' Telegraph Delivery, is 

 at this time endeavoring to raise a 

 special fund for advertising. Would 

 it not be best for the S. A. F. to co- 

 operate with the Florists' Telegraph 

 Delivery and each of them devote a 

 certain amount, say $1,500 to $2,000, 

 for a common purpose? 



There is much doubt as to the advis- 

 ability of direct advertising, as the 

 expense is too great, but an unlimited 

 amount of good can be accomplished 

 by a central bureau, such as has been 

 undertaken in a small way, which would 



cooperate with the florists' clubs of 

 the country, with the individuals of the 

 S. A. F. and with the editors of the 

 leading papers for indirect advertising. 



The chairman, at the request of Presi- 

 dent Welch, undertook the work simply 

 for a start. He mentioned at that time 

 that he would only undertake it for a 

 limited period and, as it is impossible 

 for him to devote the proper amount 

 of attention, he begs leave to have 

 someone else appointed in his place as 

 chairman, but is perfectly willing to 

 aid in a smaller way as a member of 

 the committee. 



The amount spent, $190, is well ac- 

 counted for in the matter of publicity 

 received and accounted for by Mr. 

 Pepper. 



W. J. Pllcher, St. Louis, Mo $ 3.00 



Total $634.00 



»^ THE JARVIS FUND -^ 



rltAflff^liT^tffi^ 



pOLLfOWING are the subscribers to 



•■■ the Mothers' day fund, or the Miss 

 Anna Jarvis fund, as given in the re- 

 port of Secretary Young: 



Valentine Burgevln, Inc., Klnarston, 

 N. Y J 5 00 



John G. Esler, Saddle Elver, N. J 5.00 



H. F. A, Lange, Worcester, Mass 10.00 



W. A. Phillips, Brooklyn, N. Y 5.00 



Egg Harbor Flower Shop, AUantlc City, 



N. J 2.00 



Otto Bice, Sapulpa, Okla 5.00 



Chas. P. Mueller, Wichita, Kan 10.00 



Rand«ill's Flower Shop, Worcester, Mass. 10.00 



Hoi ton Sc Hunkel Co., Milwaukee, Wis... 10.00 



De Witt House, Florence, S. C 1.00 



Butz Bros., Newcastle, Pa 5.00 



Stielow Bros. Co., NUes Center, 111 5.00 



li. S. Donaldson Co., Minneapolis, Minn.. 5.00 



Wendland & Kelmel Co., Elmhurst, HI.. 50.00 



I. V. Kinder, Charlerol, Pa 1.00 



Idle Hour Nurseries, Macon, Ga 10.00 



Joseph Heacock Co., Wyncote, Pa 5.00 



Oscar Lion, New York 5.00 



J. N. Champion, New Haven, Conn 5.00 



Robert Koehne, New York 5.00 



JohB Breltmeyer's Sins, Detroit, Mich... 10.00 



A. S. Bums, Jr., Spring VaUey, N. Y. . . 10.00 



Henry Ehrhardt, Sidney, 1.00 



Geo. R. Clark, Scranton, Pa 5.00 



Joy Floral Co., Nashville, Tenn 10.00 



The Flower Shop, Plttsfleld, Mass 5.00 



Edward Rcld, Philadelphia, Pa 5.00 



D. M. Tipton, Little Rock, Ark 3.00 



C. H. Green, Fremont, Neb 5.00 



Holm & Olson, St. Paul, Minn 5.00 



E. C. Ludwig Floral Co., Pittsburgh, Pa. 5.00 



Furrow & Co., Guthrie, Okla 10.00 



Clifford B. Larzelere, Philadelphia, Pa.. 5.00 



Henry Elchholz, Waynesboro, Pa 2.00 



Brooklawn Conservatories, Bridgeport, 



Conn .S.OO 



Miller & Sons, Toronto, Ont 5.00 



H. F. Winter, Charleston, W. Va 2..50 



Edward Gormeay, Montreal 6.00 



The Plorex Gardens, North Wales, Pa... 10.00 



A. Washburn & Sons, Bloomington, 111... 5.00 



O. M. Thost, De Soto, Mo 2.50 



Thomas Roland, Nahant, Mass 5.00 



Emil Buettner, Park Ridge, 111 25.00 



J. W. Dudley Sons Co.,, Parkersburg, 



■^_ Ya 25.00 



C. Loveridge, Peoria. Hi! .!!!!!!!!!!.!! . 10.00 



Grimm & Gorly, St. Louis, Mo 5.00 



Gustave Bartholme, Sjrracuse, N. Y 1.00 



John Held, St. Louis, Mo 2.00 



W. B. Perry, Cresco, la 1.00 



W. W. WiUmore, Denver, Colo 1.00 



F. J. WlUmore, St. Louis, Mo 1.00 



Max Schling, New York 5.00 



Hess & Swoboda, Omaha, Neb 50.00 



Emll Glauber, Montclalr, Colo 2.50 



B. Katzwinkle, Mendota, HI 3.00 



G. F. Knelpp, Chatham, N. J 5.00 



W. T. Symonds & Sons, Decorah, la 2.00 



•Tohn H. Dunlop, Toronto 10.00 



W. R. Paterson, Montgomery, Ala 2.00 



R. D. Wilson, Montgomery, Ala 2.00 



J. H. Paterson, Montgomery, Ala 2.00 



Mills The Florist, Jacksonville, Fla 5.00 



Dale Estate, Brampton, Ont 2.00 



Archlas Floral Co., Sedalla, Mo 100 



J. B. Paterson, Montgomery, Ala 2.00 



W. B. Paterson, Jr., Montgomery, Ala... 2.00 



A. Jablonsky, Olivette, Mo 2.00 



Herman Komitsch, Secaucus, N. J 5.00 



C. 8. Ford, Philadelphia. Pa 1.00 



Gustave A. Pohl. Milwaukee, Wis 5.00 



Wm. F. Gude, Washington, D. C 20.00 



The Stiles Co., Oklahoma Citv, Okla 2..50 



Richard DIener, Kentfleld, Cal 100 



.Tames Tulls, Sudbury, Mass fiOO 



AV. H. Sievers, Buffalo, N. Y 10.00 



E. James, Oakland, Cal $ 5 oo 



F. B. Abrams, Blue Point, N. Y 1000 



The Albany Florists' Club, Albany, N. Y. loloo 



Jacob Schulz Co., Louisville, Ky. 5 oO 



The Park Floral Co., Denver, Colo 1000 



?T a ^*'^™J'.^"'" Carnation Co., Joliet, HI. sioo 



U. S. Cut Flower Co., Elmlra, N. Y 5 00 



NIC. Zweifel, Milwaukee, Wis 5 oo 



Ernst W. Mack, Cincinnati, 500 



H. H. Ritter, Dayton, O... aOO 



Wm. Wichtendahl, Maywood, HI '.'. 100 



Louis Knopf, Richmond, Ind 200 



^'t"'^^; Hartnett, Grand Rapids, Mich'.'. 2.00 

 MacBorie-McLaren Co., San Francisco, 



t^al 25 00 



Jos. Traudt, Canajoharie, N. Y '.'.'.'" 300 



^"iv^^i"'^*''"' ^"8t Bridgewater, Mass... 2100 



A. M. Coe, North Olmsted, 4 oo 



John Steidle, Olivette, Mo 200 



?,''?, ^'"^'■" ^'o'""! Co-' Alliance, O.".';; 5.00 



McCallum Co., Pittsburgh, Pa .q 00 



W W. Stertzing, St. Louis, Mo. :::::.::: 1 00 



Thos. Capers, Wellesley Hills, Mass 2.00 



O. B. Johnson, Wobum, Mass 10 00 



Ed. B Tauch, Marquette, Mich '.'.'. 200 



Wm. L. Rock Flower Co., Kansas Citv 



Mo r^.' 10.00 



WORK FOR HOME PBODUCTION. 



This is the report of H. P. Knoble, chairman 

 of the committee on development of American 

 products, read at the Houston convention Au- 

 gust 15, 1916. 



It is almost impossible for me to 

 make an extensive report at this par- 

 ticular time, owing to the nature of 

 the work to be undertaken. 



I have corresponded considerably with 

 the agricultural authorities at Wash- 

 ing, trying to secure their cooperation. 

 They at the present time are doing good 

 work in spreading this before the peo- 

 ple who might be interested. Upon the 

 occasion of a recent visit to Boston, in 

 consultation with Mr. Shea and Prof. 

 E. H. Wilson, I went into this situation 

 in detail, spending the best part of 

 one-half day going over its many 

 phases. 



The problem that seems to confront 

 the American producer, particularly at 

 this time, is American labor, which, at 

 its high price, must compete with for- 

 eign labor. 



I am given to understand that C. W. 

 Ward is making extensive experiments 

 for the development of American prod- 

 ucts, particularly as regards the azalea, 

 and I am also given to understand that 

 numerous Pacific coast horticultural es- 

 tablishments are making extensive ex- 

 periments on hybrid tea roses. Only 

 recently C. H. Totty told me that he 

 now is experimenting to see whether 

 these roses will be as efficient as the 

 imported stock, since he maintains that 

 through their system of irrigation the 

 roots obtain unusually long lengths, and 

 he is under the impression that if these 

 roots are curtailed it might affect the 

 plants. 



So, then, in reality, the only report 

 we can make is some progress. 



^SM^IMl^I^ISlOIOlOI^EOBESiiui 



lOHSJR^R^H^BSRESBHBMBf 



SCHOOL GARDENS 



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nPHE first suggestion for the Amer- 

 ■■• ican florists to interest themselves 

 in school gardening was made by 

 Eobert Farquhar, of Boston, at the 

 S. A. F. convention in Washington, 

 D. C, in August, 1892. 



The practical value of this work has 

 become recognized the country over, 

 because it is the means of inculcating 

 into the habits of youth industrial ap- 

 plication of mind and bodily vigor, 

 with the result of home benefit. 



At the convention of the National 

 Educational Association, held in New 

 York city in July last, special sessions 

 were held by the School Garden Asso- 

 ciation of America, devoted to the re- 

 ports from school workers in this line. 

 The United States commissioner of edu- 

 cation, Mr. Claxton, was present, and 

 representatives from Quebec and On- 

 tario and from the chief centers of 

 population in the United States. On 

 one of the programs allusion was made 

 to the suggestive work of the Society 

 of American Florists. Your committee 



This la the report of Benjamin Hammond, 

 ohalrmnn of the school garden committee of the 

 Society of American Florists, presented at the 

 Houston convention, August 15, 1916 



during the last year has carried out the 

 plan of sending, as usual, a nicely illus- 

 trated circular letter to each of the 

 departments of education in the states 

 and territories, and to the school 

 authorities of cities and towns wher- 

 ever a member of the Society of Amer- 

 ican Florists is located. 



This much is certain, that an interest 

 in this work locally is good business for 

 the flower and seed trade. If the idea 

 among the children is encouraged, it 

 will grow until the United States will 

 become a nation of pretty homes. One 

 thing none of us should forget, and that 

 is the value of initiative, for it is the 

 characteristic that laid the foundation 

 of Americanism. The florist in his 

 home town can, with spare material, set 

 an example of pretty home surround- 

 ings that no other tradesman can so 

 well do, and these examples point the 

 way and create a demand for flowers, 

 seeds and shrubs. The many letters 

 which have come to hand from these 

 efforts relative to home gardening for 

 children prove beyond question the 

 general interest this work has, and it 

 carries with it the truth, "On earth 

 peace and good will toward men." 



