

V,. (-• "* ' • '•■C-,"T? iS.-'.. if=7 '-•■ 



48 



The Florists^ Review 



August 17, 1916. 



Eatoblished, 1897. by Q. L. GRANT. 



PabllBhed every Tharaday by 

 Thk Florists' Publishing Co., 



630-660 Oaxton Building, 



SOeSoatb Dearborn St., Oblcago. 



Tele., Wabash 8196. 



Be^lstered cable address, 



Florylew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the post-office at Chi- 

 cago, IIU, under the Act of March 

 8, 1879. 



Sabecriptlon price, 11.00 a year. 

 To Canada, $2.00; to Europe, $3.00. 



Advertising rates qaoted npon 

 request. Only strictly trade ad- 

 vertising accepted. 



n 



NOTICE. 



It is impoasible to guarantee 



the insertion, discontinuance or 



alteration ol any advertisement 



unless instructions are received 



BT S P. M. TUESDAY. 



80CIETT OF AXERICAK FLORISTS. 

 Incorporated by Act of Congress, March 4, 1801. 



Officers for 1016: President, Daniel MacRorle, 

 Ban lYanclsco; vice-president, R. C. Kerr, Hens- 

 ton, Tex.; secretary, John TouBg, B3 W. 28tlJ 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Thirty-second annual convention, Houston, 

 Texas, August IB to 18, 1916. 



Besults brine advertising. 

 The B«Tiew brings results. 



The prices gf wire and of pipe were 

 given another boost last week, of $2 per 

 ton. 



There is a general tendency toward 

 closer scrutiny of credits in the trade and 

 an insistence on more prompt payment. 



Some of the largest manufacturers of 

 paper boxes state that their output for 

 the next three or four months is sold, 

 while it is the practice of others to ac- 

 cept orders only subject to delivery at the 

 factory's pleasure and at the prices then 

 prevailing. Boxes will cost double last 

 year's prices. 



The new rose, Lillian Moore, which won 

 the prize of $1,000 at the San Francisco 

 exposition last year, recently has been 

 exhibited at British shows by Hugh Dick- 

 son, Ltd., the originator. It is described 

 as an improved Mrs. Aaron Ward. It is 

 to be disseminated in the United States 

 next year by C. H. Totty. 



U. S. WILL PAY DAMAGES. 



The postal regulations covering in- 

 demnity on account of injury to arti- 

 cles contained in registered, insured, 

 arid C. O. D. parcels in the United 

 States mails have been amended by 

 Postmaster-General Burleson so as to 

 cover cases where articles are not ren- 

 dered worthless, reparation to be made 

 for "the actual, usual, direct and nec- 

 essary cost of repairs required to place 

 them in serviceable condition." 



Up to the time of the promulgation 

 of this regulation, indemnity has been 

 restricted to articles which have been 

 irreparably damaged. 



Claims for damages under this amend- 

 ment must be made by the consignor of 

 the mail matter through the postmaster 

 at the office from which it was sent, 

 as prescribed by the postmaster-general 

 in the regulations. Indemnity for in- 

 jury or loss of domestic registered mail 

 matter is restricted to its value, not ex- 

 ceeding $50 for first-class matter, and 

 not exceeding $25 for third-class mat- 

 ter, and subject to a number of condi- 

 tions prescribed by the postmaster-gen- 

 eral. C. L. L. 



THE COVER ILLUSTBATION. 



The illustration decorating the cover 

 of this issue of The Eeview is a por- 

 trait of Mrs. L. Helen Fowler, manager 

 for W. B. Shaw, grower of water lilies, 

 at Washington, D. C, with a basket of 

 the new hybrid lily, Nympheea Rose 

 Arey, arranged by Z. D. Blackistone, 

 of Washington. The color of the flower 

 is a brilliant coral pink and the size of 

 the expanded bloom is five and one-half 

 to six and one-half inches. 



THREE OF A KIND. 



The general shortage of plants this 

 season is resulting in even better re- 

 turns than usual for those who print 

 their Classified ads in The Review; all 

 the buyers are searching these liners for 

 offers of the stock they need — and they 

 need almost everything more than they 

 usually do. This is the way it works 

 out: 



Please discontinue our ad of poinsettias, as it 

 has cleaned us out of them. — George Bros. & 

 Co., New Kensington, Pa., August 10, 1916. 



Please discontinue our ad of carnation plants, 

 as they are all sold, thank yon. — Harry Hof- 

 mann Floral Co., Jacksonville, 111., August 10, 

 1916. 



Please discontinue my ads, as I am all sold 

 out, thanks to The Review. — W. A. Ballon, 

 Wheaton, III., August 10, 1916. 



When you hear a man complain of 



the "cost of advertising you can be 



pretty sure he spends a good bit of 



money elsewhere than in The Review. 



NO MORE ' 'HOSPITALITIES. ' ' 



Suddenly the trade bodies nearly all 

 have come to the view of the American 

 Carnation Society, which several years 

 ago eliminated * ' hospitalities '-' from the 

 program of its annual conventions. Last 

 spring the American Seed Trade Asso- 

 ciation intimated to the local members 

 that no entertainment was wanted at 

 its June convention, and the American 

 Association of Nurserymen did the same 

 thing a week later. Now comes the re- 

 port from the annual convention of 

 Canadian florists, held last week, that 

 entertainment features are to be omitted 

 in the future, while at Houston Presi- 

 dent MacRorie recommended to the So- 

 ciety of American Florists that strict 

 attention to business be the rule for 

 subsequent conventions of that largest 

 of our trade bodies. 



It is not a new idea, but it has been 

 difficult to repress the florists of the con- 

 vention city, who wanted to give their 

 friends a good time. The entertainment 

 features grew until they eclipsed the 

 real purpose of the convention and the 

 best interests of the trade suffered; at- 

 tendance fell off, because of the promi- 

 nence given features that, when kept in 

 their proper proportions, no doubt were 

 an attraction. No longer do serious- 

 minded men and women go hundreds of 

 miles to a convention that is mostly 

 picnic — they want a real business meet- 

 ing, one from which they can gather 

 knowledge of real value in their busi- 



ness. Of recent years the national 

 flower shows have offered more of busi- 

 ness value than have the August con- 

 ventions and it is to this fact the dif- 

 ference in attendance is due. 



CROPS AND PRICES. 



The U. S. Department of Agriculture 

 last week issued one of the most dis- 

 couraging crop reports of recent years; 

 it showed great deterioration, in nearly 

 all grain crops as the result of the dry, 

 hot weather in July. The August 1 

 forecast compared with the final pro- 

 duction of last season is as follows: 



Aug. 1, 1916 Last year 



Com 2,780,000,000 bu. 3,054,535.000 bu. 



All wheat.. 654,000,000 bu. 1,011,505,000 bu. 



Oats 1,270,000,000 bu. 1,540,.S62,0()0 bu. 



Barley 195,000.000 bu. 237.008,000 bu. 



Potatoes . . 364,000,000 bu. 359,103,000 bu. 



-Apples 71,600,000 bbls. 76.670,000 bbls. 



The official comparison of prices is 

 interesting: The first price given be- 

 low is the average on August 1 this 

 year, and the second the average on 

 August 1 last year: Wheat, 107 and 

 106.5 cents per bushel; corn, 79.4 and 

 78.9 cents; oats, 40.1 and 45.4 cents; 

 potatoes, 95.4 and 56.3 cents; hay, 

 $10.70 and $11.02 per ton; cotton, 12.6 

 and 8.1 cents per pound; eggs, 20.7 and 

 17.0 cents per dozen. 



With the above information, florists 

 who know the . farming community in 

 their . vicinity can 'estimate with ac- 

 curacy the amount of money that will 

 be in circulation this winter. 



BUSINESS EMBARRASSMENTS. 



Newark, N. J. — A five per cent divi- 

 dend to the creditors of H. C. Strobell 

 & Co., bankrupt florists at 895 Broad 

 street, has been declared by Referee 

 Porter. The claims aggregate $13,000. 



R. B. M. 



CHICAGO. 



The Market. 



The return of cool weather is of in- 

 calculable value to growers and, of 

 course, it has a tendency to speed up 

 demand. As a result the unusually 

 good business for this time of the year 

 that haa blest the Chicago market this 

 summer continues to hold sway. Not 

 that business is large, for that cannet 

 be with the meager supply available. 

 But business has been active enough to 

 take care of all salable stock that has 

 come to the market, and that is all 

 that can be asked. The funeral of Dr. 

 John B. Murphy exhausted the avail- 

 able supply of orchids early in the week 

 and sent the price of them soaring. 

 Other flowers were brought into requi- 

 sition, with the result that practically 

 everything of first-class grade was far 

 on the short side of the market by 

 August 15. 



The demand for good Beauties has 

 been far in excess of the supply, and 

 the supply is improving, both in quality 

 and in quantity. The demand for other 

 roses, too, has been quite active. The 

 supply of really good stock, particu- 

 larly in the greater lengths, has been 

 deplorably short. Russell leads in popu- 

 larity, with Milady, Ophelia and Sun- 

 burst jostling one another for honors, 

 nor has Killarney been without a strong 

 following. 



In such a time as this, valley could 

 be nowhere but on the far short side 

 of the market. The supply of Easter 

 lilies is diminishing and demand is only 



